Friend, I want to wholesale something to the merchants who open stores. I don't know what they need. How about office supplies? What exactly do you need?

The most detailed online shop opening process!

The process of opening a shop online

The first step is not online at first, but in your mind.

You need to find out what kind of store you want to open. At this point, there is no difference between opening an online store and opening a traditional store. Finding a good market and having competitive products are the cornerstones of success.

The second step is to choose a platform or website to open a shop.

You need to choose a website that provides a personal store platform and register as a user. This step is very important.

Most websites will require the registration of valid certificates such as real name and ID card. When choosing a website, popularity, whether to charge or not, and the charging situation are all very important indicators. Now many platforms offer free shop opening services, which can save you a lot of gold.

The third step is to apply to the website for opening a shop.

You should fill in the classification of goods provided by your store in detail. For example, if you sell fashion watches, you should classify it as "watch" among "jewelry, watches and glasses" so that your target users can find you accurately. Then you need to give your shop an eye-catching name. Which store the user clicks on in the list depends more on whether the name is attractive. Some online stores display personal information, so you should fill it in truthfully to increase trust.

The fourth step is to purchase goods.

You can purchase goods from familiar channels and platforms. Controlling costs and purchasing goods at low prices are the key.

Step 5, log in to the production LV.

You need to fill in the name, origin, location, nature, appearance, quantity, trading method, trading time limit and other information of each product on the website, preferably with pictures of the products. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such goods, only the name will be displayed on the list. In order to increase the attraction, the picture quality should be as good as possible and the description should be as detailed as possible. If it must be mailed, it is best to specify who is responsible for the postage.

Another important thing when logging in is to set the price. Usually the website will provide the starting price, reserve price, biting price and other items set by the seller. Suppose the seller wants to sell a dress with a purchase price of 100 yuan, and intends to sell 150 yuan. If you are a traditional shopkeeper, first bid the price of 150 yuan, and if you can't sell it, lower the price a little. But online bidding is different, the seller must first set a starting price, and the buyer will bid upwards from now on. The lower the starting price, the more interested buyers are. Some sellers set the starting price of 1 yuan, which is a good way to attract attention.

But if the starting price is too low, there is a risk that the final transaction price is too low. Therefore, the seller had better set the bottom price at the same time, such as setting 105 yuan as the bottom price to ensure that the goods will not be bought below the cost. Another disadvantage of low starting price is that it may imply that you are willing to sell goods at a very low price, thus making the auction hover at a very low price. If the seller thinks that waiting for the auction is too long, he can set a price. Once a buyer is willing to pay this price, the goods will be sold immediately. The disadvantage is that it is impossible to raise the price if several buyers are interested. Sellers should make use of these settings according to their own specific conditions.

The sixth step is marketing promotion.

In order to enhance the popularity of your own store, marketing promotion should be properly carried out at the beginning of opening the store, but it is not enough to be limited to the Internet, and it should be promoted through online and offline channels. For example, buy the location of "popular product recommendation" on the high-traffic page of the website, bold the product name on the product classification list, and add pictures to attract attention. You can also use free advertisements, such as exchanging links with other stores and websites.

Step 7: Sell services in China.

When customers decide whether to buy or not, they are likely to need a lot of information that you have not provided. They will bring it up online at any time, so you should reply patiently in time. However, it should be noted that many websites will prohibit buyers and sellers from providing any personal contact information online, such as email address and telephone number, otherwise they will be punished.

Step 8: Deal.

After the transaction is completed, the website will inform the contact information of both parties and conduct the transaction in the agreed way. You can choose to trade face to face, or by remittance or mail, but as soon as possible, so as not to doubt your credit. Whether to provide other after-sales services depends on the prior agreement of both parties.

Step 9: Evaluate or complain

Credit is a very important factor in online transactions. In order to build a credit environment together, if the transaction is satisfactory, it is best to give praise to the other party and get praise from the other party through good service. If the transaction fails, give a bad review or complain to the website to reduce losses and warn others. If the other party complains, it should be handled as soon as possible to avoid leaving a stain on its credit.

Step 10: After-sales service

Undoubtedly, perfect and thoughtful after-sales service is a very important chip to maintain long-term business. Keep in touch with customers and do a good job in customer management.

The operation mode of opening a shop online:

If you consider opening a shop online, you should choose your own business model according to your actual situation. There are three main ways to open a shop online:

1) Online store opening and offline store opening are combined. Thanks to the support of offline stores, such online stores are superior in commodity prices and sales skills, and are easy to gain the recognition and trust of consumers.

2) Full-time online shop operation. Operators put all their energy into the operation of the website, regard opening an online shop as all their work, and regard the income of the online shop as the main source of personal income.

3) Part-time operation of online stores. Operators will run online stores as a sideline. For example, many students now use their spare time to run online stores. There are also some professionals who use the convenience of their work to open online stores and increase their sources of income.

Product article

Choose the right product to catch big fish.

If you want to open a shop online, you must first have goods suitable for online sales. Not all goods suitable for online sales are suitable for individuals to open stores. The author helps you choose products through three competitive strategies.

Things are scarce, so don't choose goods that can be bought everywhere. Since those goods can be bought everywhere, why do buyers want to buy yours? If postage is added, it will definitely be more expensive than other places. Even if it can be sold, it won't make money. You need to find some rare goods, so naturally someone will pay a big price for your goods. Here, the differentiated competitive strategy is also applied.

The second is to use the regional price difference to make money. Many commodities have different prices in different regions. For example, electrical appliances, Guangdong and other coastal cities are much cheaper than inland, while the collections of ancient capital cities (Beijing, Xi 'an and Luoyang) are much cheaper than coastal cities. So, you have to look around yourself, looking for rich goods around you that are not available elsewhere, so as to sell at a good price! Here, the cost leadership strategy also applies.

If you are familiar, try not to get involved in unfamiliar things. If you love handcraft, cross stitch, hand painting and creativity, you might as well open a DIY shop. Specialty stores are popular everywhere. Because there are few special things, it is easy to attract people. If you are good at photography and like digital products, you can try it in this respect whether you have a physical store or not. The most important thing is to become an expert in this field. Take the initiative to answer members' questions and provide members with relevant knowledge of the goods you sell. After a long time, the word-of-mouth effect is good. When people think of shopping in this area, they will think of you first. In short, everyone has his own specialty. At any time, it is very important to learn to give full play to your own strengths, and don't take your own shortcomings to spell others' strengths. Here, the specialized relative innovation strategy is also applied.

According to the suggestions of the insiders, by subdividing the goods sold online, it is found that the goods suitable for online shop sales generally have the following characteristics:

1) Small size: it is mainly convenient for transportation and reduces transportation costs.

2) Higher added value: a single commodity with a value lower than the freight is not suitable for online sales.

3) Unique or fashionable: The goods sold well in online stores are often unique or very fashionable.

4) Reasonable price: If the same price can be bought offline, no one will buy it online.

5) Understanding through the website can arouse visitors' desire to buy: if this kind of goods must be seen with their own eyes to achieve the trust needed for purchase, then it is not suitable for opening a shop online for sale.

6) Not offline, only online, such as foreign trade order products or products directly brought back from abroad.

When you choose one or several types of products, you should start market research to understand your customers and competitors, and then determine whether your choice is correct, because many times your choice is based on your own experience or asymmetric information, and your judgment is often wrong, which may eventually lead to your business failure. For small-scale entrepreneurial activities such as opening online stores, we provide some basic market research methods:

1, you can take out your ideas or samples and listen to the opinions of your relatives or friends, because many of them may be your potential customers. You can also consult some industry professionals and experts and listen to their opinions. Don't think that some people don't know how to surf the Internet, so they are not my customers, so I don't need to investigate them. This idea is wrong, because opening a shop online is only a marketing channel, and it doesn't mean that products that nobody wants are available online. Only products that someone wants offline will be sold online, with good cost performance.

You can go online to see if other people's online stores sell this product. If there is, it means that there is a market for this kind of products, but whether such a market is your market depends on whether your products have a competitive advantage. If it is the same brand, it mainly depends on whether the price has an advantage. If it is a different brand, it depends on the influence of your brand and the cost performance of the product. If not, offline research will be done at this time. If you can form a certain buying order, congratulations. When you open a shop online, you have something that others don't have, which forms differentiated competition and is also your core competitiveness. Maybe the price is higher, and some people will flock to it.

At the same time, we should also pay attention to abide by national laws and regulations and not sell them online.

1) Weapons and ammunition, controlled knives, cultural relics, obscene articles, drugs and other commodities whose sale is prohibited or restricted by laws and regulations.

2) Fake and shoddy goods.

3) Other goods that are not suitable for online sales, such as medical devices, medicines, stocks, bonds and collateral, stolen goods, smuggled goods or goods obtained from other illegal channels.

4) Goods for which the user has no ownership or control.

How to find the source of goods

How to find a suitable source of goods for your own business is the most concerned issue for all entrepreneurs who open stores online. It is also a sign of online entrepreneurship, and it is also related to the success or failure of online entrepreneurship. According to my own personal experience and the experience of online sellers, the author sorts out the following seven sources of goods.

1, purchased in the wholesale market.

This is the most common purchase channel. If your shop is for clothing, you can go to some large service wholesale markets around you to purchase goods. Buying goods in the wholesale market requires strong bargaining power and strives to minimize the wholesale price. At the same time, you should establish a good relationship with wholesalers and make it clear to them on the exchange of goods to avoid disputes in the future.

2. Manufacturer's supply:

Regular manufacturers have sufficient supply and good attitude. If you cooperate for a long time, you can generally win the unsalable exchange. But generally speaking, the manufacturer's order quantity is high, which is not suitable for small wholesale customers. If you have enough capital reserves and there is no danger and fear of pressing the goods, then go to the manufacturer to purchase.

3. Large wholesalers:

Usually you can find a lot with Baidu and Google. Generally, it is directly supplied by manufacturers, and the supply is relatively stable. The disadvantage is that because they are bigger and have more orders, the service will inevitably fail to keep up sometimes. And they usually have regular repeat customers, not afraid of no wholesalers. It is difficult for you to negotiate terms with them. Unless you book more times and become a big customer, there may be special discounts or concessions. Worst of all, their delivery speed and exchange attitude are often unsatisfactory. As long as we order a little in advance, it is understandable that we order a lot and deliver slowly. The real problem lies in exchanging goods. Sometimes there are some flaws in the things you receive, especially the ornaments. Therefore, we should make full communication and consultation in advance.

4. Wholesalers who have just started:

Because this kind of wholesaler has just started, it has no fixed wholesale customers and no popularity. In order to win customers, their order quantity is very small, and the price is generally not higher or even lower than that of large wholesalers. You can also talk to them about terms, such as price and replacement, according to your own purchasing experience. It doesn't matter if they don't agree with your terms, but maybe they agree, or they can reach an intermediate agreement. And in order to win repeat customers, their after-sales service is generally better. The disadvantage is that it is a new wholesaler, so we should know something about their integrity. You can go to the message board to see what others say about them, or you can let them issue their own credit certificates.

5. Pay attention to foreign trade products or OEM products.

At present, many factories will dispose of some surplus products that exceed foreign trade orders or brand some well-known brands, and the price is usually very low, usually 2-4 fold of the normal price, which is a good purchase channel.

6. Buy overstocked or cleared products.

Due to the urgency of treatment, the prices of such commodities are usually extremely low. If you have enough bargaining power, you can eat it at a very low price. However, turn to online sales, make use of the advantages of online sales, and use the geographical or time-space price difference to obtain enough profits. So you should often visit the market and pay close attention to market changes.

7. Look for special purchase channels.

For example, if you have relatives and friends in Hong Kong or abroad, you can help them enter some goods that are invisible in the domestic market, or some goods with lower prices. If you are in places like Shenzhen and Zhuhai, you can even get a pass and go out to Hong Kong and Macao to purchase goods yourself.

Among the above purchase channels, the latter three are more suitable for small-scale sellers, but it is more difficult to find such purchase channels, which requires sellers to spend more time and care. Buying goods is a very important link in opening a shop online. No matter through what channels, low prices are the key factor. If you find a good and cheap source of goods, your online shop will have the cornerstone of success.

chapter one

How to choose a platform

Women are afraid of marrying the wrong person, and men are afraid of choosing the wrong line. As a friend who opens a shop online, what kind of platform to choose is related to the cost of opening a shop and has a certain impact on his sales performance. If you choose a platform to open a shop, it depends on the stage of your current online business. At the same time, you should analyze and compare the cost performance of various ways to open a shop online, so as to choose the platform that suits you. The author will compare and analyze the three main forms of online shop opening platform:

Open a shop on a large website

1) professional C2C auction website.

2) A comprehensive shopping website that can register individual seller members.

3) You can register the personal shopping website of individual seller members.

At present, there are hundreds of large-scale shopping websites providing online shop services in China, but only a few are truly influential. Here are some major related websites: (): 1999 Founded by Hetan in Shanghai on August 8, 2008, it is the world's largest online trading platform in Chinese, providing C2C (personal-personal) and B2C (business-personal). In March 2002, Yi Bei received a capital injection of US$ 30 million from Yi Bei, the largest e-commerce company in the United States, and formed a strategic partnership with it. In June, 2003, Yi Bei increased US$ 6,543.85 billion to Yi Bei. So far, Yi Bei has attracted nearly $220 million in overseas investment, making it the largest venture capital place for overseas students in China.

Ebay () is one of the earliest shopping websites providing online shop services in China. It charges for registering an online shop, but it needs to pay the reserve price setting fee, the goods registration fee, the transaction service fee and the advertising value-added service fee.

Taobao (): It is the leading online platform for personal transactions (C2C) in China. It was founded by Alibaba, the best B2B e-commerce company in the world, with an investment of 450 million yuan on May 10, 2003, and is committed to making it the largest personal trading website in the world.

Taobao provides free registration, free certification and free shop opening services.

Pie. Com (): China's new online platform for personal transactions (C2C), a website of Tencent.

Yipai. com (): Yipai. com is a brand-new, comprehensive and high-quality online trading community founded by Beijing Xinya Online Information Technology Co., Ltd., a joint venture between Sina and Yahoo in early 2004, which will provide a smooth trading platform and various trading modes for small and medium-sized enterprises and individual users in China.

Pie. Com currently provides free online shop opening service.

8848.com():8848 was established on1May 6th, 5438+May 6th, 5438+May 8th, 999. It used to be the flagship of e-commerce enterprises in China. In September, 2003, a new business development plan was resumed, and the business focus was shifted to the establishment of the first professional shopping search engine in China-8848 shopping engine, which served the 8848 online store of small and medium-sized merchants and provided electronic products for enterprise users to expand their business. 8848.com was officially released on June 1 2004.

8848 currently provides free online shop opening service.

More websites offering online shop opening services can visit this website.

Open a personalized online store;

Establishing an independent online shop Establishing an independent online shop means that operators design their own websites or entrust others according to their own business conditions. Independent online stores often have a domain name as a website, and do not link to large shopping websites. They rely entirely on operators to attract visitors to carry out their own websites and complete the final sales through online or offline publicity. It mainly includes personalized online stores and self-service online stores.

The establishment of a completely personalized online shop is actually the design of a new website, including domain name registration, unprecedented rent, web page design, program development and website promotion. Because it is completely self-developed, the style and content of personalized online stores can be designed according to the operator's ideas, instead of being limited by specific modules like online stores provided by large websites. The uploading and operation of goods in online stores are completely arranged by the operators themselves, and there is no need to pay online transaction fees, commodity login fees and other fees except for website design and promotion fees. Of course, personalized online stores can only gain the attention of visitors through various other website promotion methods and realize the final commodity transaction. Personalized online stores often can't gain the trust of visitors immediately, because they need to independently prove the seller's own credit.

Self-service online store opens:

Self-service online stores mainly use self-service website templates to build their own online stores, which are also independent online stores. However, compared with personalized online stores, the content of online stores is modular, and the content of online stores can only be selected in a fixed mode. Usually, the price is low and the application function of the website is good, but the style of an online store can not meet the standards of personalized online stores.

Self-service online shop is simple to operate, and its specific application is the same as personalized online shop. At present, many internet companies provide self-service website services, and the price is usually between several hundred yuan and one thousand yuan.

Comparative advantage: small profit and low risk; The market covers the whole world; Do not need to go through complicated procedures; Purchase goods according to the order quantity; Don't give up your old job.

Relative disadvantage: There are so many online stores, and it takes great pains to let people know that your store is stationed in your store.

Success formula: ten passions+five patience+eight fashions+nine efforts+ten credits.

Please come to my shop.

Interesting names such as "Little Witch's Magic House", "Cat House", "Easy Life House" and "Ugly Duckling's Cabin" are all online shop names. Shopkeepers are all netizens. In addition to watching news, looking up information, playing games and listening to music, they have started the online gold rush and accelerated the pace of profit. And more people can buy what they need online, from clothing, books, audio-visual products to cosmetics, mobile phones and computers, bid, place orders, draw and communicate online, and enjoy the "fun of trading".

Browse several major websites, and there are news about the opening of online stores every day. Many people become shop owners after work, and some even become shop owners full-time. These shops are beautifully decorated, and many of them have their own exchange forums and order guest books. The goods are dazzling, and many people exclaim as soon as they enter: "My eyes are not enough!"

Tang Liping's My Meteor Shower

This small shop specializes in selling cosmetics of well-known brands. She used to be just an online buyer. Later, she felt that the cost of selling things online was low and she was interested, so she quit her original job and became a boss wholeheartedly!

Netizens are also happy online stores. She specializes in children's wear, stationery and toys. She runs an online shop full-time, surfing the Internet every day, taking photos of products, writing introductions, answering emails, running the post office and organizing the supply of goods ... She told reporters that her supply of goods comes from a friend's factory, which has been open for three months, and the risk is not too great. She said that opening a shop is as hard as going to work, and there is a certain return, but it is not too high.

A shopkeeper named "Miaomiao" said that low cost is an important factor in the existence of online stores. Some well-known brands have national unified prices. Generally, ground stores can only sell at a minimum of 8.5 fold, and online stores can sell at a discount of 7 to 8 fold. In addition, regional price differences can be used to make profits, and some products with local characteristics will attract a lot of "eyeballs".

Online shop "money" shines.

As the world's largest Chinese online trading platform, Yi Bei's current monthly commodity transaction volume has climbed to 20 million yuan. Because of its powerful popularity and publicity effect, many big sellers now rely on Yi Bei to make a net profit of more than 10,000 yuan per month! According to statistics, there are more than 7,000 network bosses of computer and network products in Yi Bei alone.

Li Li, who is keen on online shopping, told reporters with great interest: "It's good to buy things online, so you don't have to waste your energy shopping. You can buy anything with a quality guarantee. Why not? " Her spending on various websites almost exceeded 6,543,800 yuan. There are many netizens like her.

The Statistical Report on Internet Development in China released by China Internet Network Information Center shows that the number of Internet users in China continues to maintain a high growth rate. As of June 65438+February 3, 20021day, the total number of netizens in China has reached 5965438+ 10,000. Compared with half a year ago, the number of netizens with an individual monthly income of more than 2,000 yuan increased from 6137,000 to 9 16 1000, an increase of 49.3%. In 200 1 year, there were10.65 million people in China who tried online shopping, and the average online consumption of each netizen was around 300 yuan.

With the increasing number of netizens, online shopping has become a new fashion. Opening an online shop has unlimited potential in the future. Maybe this is a new way for you.

If you think the cost is high, you can consider online shopping systems such as Gold Software, where the price is also relatively slow and reasonable.

Online shop opening business

Online shop opening also has a set of management secrets, and listen to what online shop owners say:

The first step is to choose a good business direction, sell special products that others can't easily find, and ensure high quality and low price.

The second step is to choose the store address-register the domain name and rent the cyberspace. There are two modes of opening a shop online. One is to start your own business, that is, to establish your own commodity sales website, you must first buy a shopping platform program. The cost of making a shopping platform is different. According to reports, it costs 1 000 yuan a year to rent general space, 1 654,38+0 to buy website programs, and 365 yuan to build an exchange forum in 80 yuan. None of these investments are large.

The second is to settle in large online shopping malls, such as Sina, Yi Bei and Tesco. Tesco has a free trial period of one month. After one month, the annual cost is about 1000 yuan. Ebay can open a free store, but there is a charge for uploading goods, and a transaction tax will be charged after the transaction is completed.

If you think the price is high, you can also consider online shopping systems such as Gold Software, where the price is quite reasonable.

The third step: the goods are put on the shelves, clear and detailed. It is best to give a clear description of the goods and a detailed and professional explanation of the functional characteristics of the goods, so that people can fully understand the goods.

The fourth step: opening a business to receive customers, honesty-oriented.

Answer the message in time and frankly, dispel the buyer's doubts and increase the buyer's trust. Because of the low cost, online stores don't have to go through complicated procedures, and things are generally more affordable. Some stores also use "discounts", "gifts" and "lottery" to make profits. In doing business online, we must attach importance to credit. Only with good reputation can we win more stable customers. Some stores also turn their small shops into small communities and customers into their friends by introducing star-rated customers, exchanging life experiences and publishing random thoughts about life.

"The only way to attract customers for a long time is to rely on honesty and service", which is the experience of a shopkeeper.

You can also learn more about it.

I hope it helps you.