Characteristics of broadcast language

Broadcasting is the art of "listening". As a traditional media that relies on sound communication, it has both the general requirements of news media and the special requirements of broadcasting. In the process of news dissemination, it is required that broadcast news be popularized and news language be colloquial. While pursuing popularization and colloquialism, we should also standardize the broadcasting language.

In traditional news communication, broadcasting has long been an important carrier of news communication in China with its unique advantages. With the advent of the Internet era and the vigorous development of new media, the advantages of broadcast media have been slightly inferior. Even so, people will choose traditional broadcast news when they understand daily information. In modern media, broadcasting still has its important position.

Compared with other media, radio has a wider audience, including urban residents, farmers, students and intellectuals. Their age, gender, education level and occupation are different, which requires that broadcast journalists must master and use the language of broadcast news well in order to make the audience understand it. The writer is a broadcast reporter, who has worked in the front line of news for 7 years. According to his working experience for so many years, he thinks that the language of broadcast news should be popular and colloquial, but while pursuing popularization and colloquialism, the broadcast language should also be standardized.

First, why should the broadcasting language be colloquial?

Broadcasting is to convert the program content into electrical signals, transmit the signals to a wider area through radio waves or wires, and transmit information through audio language, that is, auditory language, for publicity. The audience perceives the sound of language through the auditory organs and receives the information transmitted by the broadcast. Voice is the only material and movement form that constitutes broadcasting, and it is fleeting, which requires the announcer to speak colloquially, fluently and beautifully.

Second, how to make the broadcast language colloquial.

Spoken English can be understood as what we say every day, and what we often say is closer to this style. It is deeply loved by people for its flexible and diverse language and friendly and natural language. Spoken news language expression makes the audience have a potential sense of communication with static news. However, it is not easy to make news colloquial. When writing news articles, it is necessary to reduce the use of written language and obscure nouns and adopt simple sentence patterns. When broadcasting, some auxiliary words in oral tone, even some pet words, should be brought out naturally. When speaking, you should pause naturally, with a simple tone and a calm attitude.

In addition, there are other places to pay attention to.

1. Avoid using homophones with different meanings: homophones will be unclear, inaccurate and easily misunderstood. For example, "final exam" is easy to understand as "mid-term exam". If it is rewritten as "final exam", misunderstanding will be avoided.

2. Avoid using half-written and half-written words: In a radio news report about traditional knots, the author stated: "Jade is always the best partner for China people to tie knots. Different basic knotting techniques are often combined according to customers' requirements, or sometimes accompanied by ornaments such as jade, which will become exquisite, gorgeous and culturally rich handicrafts to express good wishes. "Expressed in this language, it can be seen that the author has a certain literary background and beautiful words, but when this half-written and half-written language is broadcast on the radio, it doesn't sound so good. Even at first glance, it is difficult to understand the meaning of the sentence. If the phrase "occasionally decorated with jade ornaments" is changed to "decorated with jade ornaments in the middle", it will be much easier for the audience to understand.

3. Avoid long sentences: long sentences are impatient and difficult to understand, while short sentences are easy to understand. Let's take this broadcast news for example. In this report, there is such a sentence: "Yongjun's Longzhi Tengjie Store has more than ten years' experience in knitting, which is full of all kinds of knot products, Chinese knots, auspicious buckles, beads and so on." After the contraction of this sentence, it is actually "Yongjun's shop is full of knot art products", but after the author's expansion, this sentence sounds awkward. My suggestion is that this sentence can be written into several short sentences. Yong Jun has more than ten years of knitting experience. ""In her Longzhiteng knot art shop, there are all kinds of knot art products, such as Chinese knots, auspicious buttons, transit beads and so on. "

4. Change monosyllabic words into disyllabic words: monosyllabic words are written clearly, but they don't sound clear. Moreover, disyllabic tones are more catchy and pleasant to listen to than monosyllabic tones. For example, since-since, before-before, once-once.

Thirdly, how to make good use of spoken English in broadcasting language.

Spoken language is not simple spoken language, but also standardized. The use of broadcasting language seems to be a simple technical problem, but in fact it is a serious problem about how to treat the audience. Therefore, it is particularly important to use standardized spoken English in broadcast news, otherwise it will cause confusion in language use and blind spots for audience understanding, which will make people confused.

For example, abbreviations should be used carefully in broadcasting language. Abbreviation is to shorten a long word into a short word in order to express it concisely and clearly. For example, "Anqing Teachers College" is often abbreviated as "An Teachers College" in the spoken language of Anqing people. However, in the broadcast, when people from other places who are not familiar with Anqing meet, due to the limitation of hearing, they will have obstacles in understanding this abbreviation, so they should use it selectively and sparingly.

Use words in Mandarin, but be careful with dialects. In Anqing dialect, the knee is said to be "sloping" and the chin is said to be "chin protruding". If this dialect appears on the radio news, it will be hard for the local people to understand.

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In a word, the broadcasting language should be close to people and life. After entering the information age, journalists are constantly exploring new news languages and expressions, especially the continuous expansion of the ranks of journalists, which makes our broadcasting language blossom and a hundred schools of thought contend. The colloquialism of broadcasting language is still the same rule recognized and followed by people in the industry.