Traditional Culture Encyclopedia - Traditional festivals - What's the difference between SDP and traditional distribution system?

What's the difference between SDP and traditional distribution system?

SDP is quite different from the traditional distribution system in four aspects: the monitoring of distributors, the backlog of products, the coordination of benefit distribution and the settlement of customers;

1, dealer monitoring

(1) traditional distribution: offline distribution or online distribution is difficult to have strong supervision over distributors, which leads to the fact that traditional distribution has expanded the market, but problems such as scattered distributors, out-of-control channel management, market chaos, internal price wars, and distributors fleeing goods have also caused great internal friction to enterprises.

②SDP: Because SDP mode is a unified mobile mall for all dealers, all online sales of dealers can be viewed through SDP background, and dealers can be strongly supervised through systematic, platformized and streamlined data analysis.

2, product inventory backlog

(1) traditional distribution: manufacturers can't directly contact consumers, and only dealers know the buying habits and needs of customers best. If manufacturers and middlemen do not cooperate well, it will be difficult for them to understand and master consumers' views on products, competing products and the changing trend of target market conditions from the sales of middlemen. In today's rapidly changing and overproduction era, it is not surprising that if the information of traditional enterprises is ineffective, plus judging by experience, they can't produce on demand, and their operations will inevitably lose their way, resulting in overproduction, inventory backlog and other problems.

② SDP: SDP establishes a direct communication channel between consumers and products through the connection ability of WeChat, which enables consumers to participate in the design and production of products, thus achieving on-demand production well.