The development direction of print media

First of all, readers have the initiative. Readers can freely choose the time and place of reading when they come into contact with printed media, which is incomparable to electronic media. The audience of electronic media is in a passive position, and the audience must reach its content at a certain time or place. Because the transmission mode of electronic media is linear, if the audience wants to watch it back, they must pay an extra price, such as recording TV programs. It can be said that the print media fully takes care of the selectivity of the audience.

Secondly, the printing medium is easy to carry and store. The contents of electronic media such as radio and television are fleeting, and will soon disappear if they are not specially recorded. However, printed media such as newspapers and books can effectively preserve information. Because of this, print media can achieve the cumulative effect of repeated contact with the audience.

Third, print media can better adapt to the trend of differentiation. Except for some comprehensive newspapers, print media does not emphasize the standardization of content to meet the common interests of most audiences as other media do. For this purpose, electronic media strive for the largest number of audiences, strive to adapt to the tastes of the public, and emphasize the suitability of all ages, which leads to the consistency of content. Specialized and specialized newspapers, magazines, books and other print media often have a specific audience with their targeted content, and exert special influence on them in a certain way, which adapts to the special needs of specialized and specialized audiences. In the intellectual and educational circles, print media has a wide range of typed audiences.

The disadvantage of print media is that the effect is not good, and it can't be reported in real time like radio and television, but it needs a production cycle. Another disadvantage is that the use of printed media requires literacy, so due to the limitation of education level, illiterate and poorly educated people cannot or cannot make full use of this media.