In the sales industry, what are terminal, special channel and channel sales respectively?

This is the definition of each company is different.

Let's talk about the wine industry.

Terminal: generally refers to the terminal of traditional channels, that is, the sales terminal, for example, supermarkets, hotels, night shows. Terminal refers to products flowing through general agents, regional distributors, wholesalers, etc. And finally reach the sales (location) terminal.

Special channels: that is, special channels and unconventional channels, such as unit group purchase and large supermarket orders. , are not the product circulation channels of the conventional circulation mode.

Channel sales: This is a colloquial expression. Generally, the person in this position is mainly responsible for dealer management, how to attract investment, and how to maximize the other party's goods into the company after the dealer is found, so as to maximize sales.

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Ten years of wine marketing experience, mainly wholesale famous wines such as Lafite and Penfolds.