Foreign trade website promotion how to do

B2C type foreign trade website promotion mode

Bidding promotion (SEM): similar to the marketing model of B2B, there is a shopping advertising model is more suitable for B2C promotion, the product display information is comprehensive, the conversion path is more obvious.

Social marketing: In addition to displaying brand information on social, you can also do social paid advertising, the conversion rate is relatively better. Social media, suitable for fashion, home, electronic products. Industrial machinery products, the relative advantage is not obvious.

SEO promotion: station SEO optimization is a must, off-site link resources also need to be expanded, forums, blogs, marketing target groups accurate, penetration, but the need for strong local culture and knowledge, you can choose local part-time staff through the network.

Net red marketing: opinion leaders can not be underestimated, you can find their own products for the vertical field of opinion leaders for your products to promote publicity. However, you need to pay attention to the strength of the netroots when choosing the netroots, the past video views, clicks, fans are a few indicators. For the information is not public netroots as far as possible to avoid.

EDM marketing: this part of the promotion mode with the B2B site is the same, but if you are fashion products or for pictures, sales scenarios for more high-end products, please be sure to pay attention to the design of the EDM. Especially European customers, their taste for fashion and art, much higher than ours.

B2B type foreign trade website promotion mode

B2B platform promotion: Alibaba-industry involves the whole category, the online attraction of the local promotion mode, need to build stores for display. madeinChina-industry is more advantageous, the mechanical industry, the promotion mode is more advantageous, the store needs to build for display. Machinery industry is more advantageous, the promotion mode is online diversion combined with offline exhibition mode.

Globalsources-Electronic products and gift products have a higher advantage, the promotion is a combination of websites, magazines, exhibitions, buyers special purchasing and other forms of mode. directindustry-Industrial products have a greater advantage, the promotion mode contains search engine optimization, online exhibitions, industry websites and so on. Online exhibition, industry website and so on.

Bidding promotion (SEM): search engine payment-based promotion, keyword precision mode, website conversion path should be clear, data tracking to set the evening, data analysis should be timely.

SEO optimization: Although the B2B website is relatively simple, but also need to do the same SEO optimization work, for search engine inclusion of keyword rankings slowly optimized to a good name. With SEM way to complement each other, in the long run, is a good mode of promotion.

EDM marketing: for the existing user information or network promotion to obtain user information for e-mail marketing, the old customer activities to retrieve, the use of promotional activities to pull new. All are very good way. However, foreign countries attach great importance to the e-mail marketing experience, to use the user to unsubscribe or non-disturbance operation. The user's e-mail to reply in time.

Video promotion: For B2B websites can use video to promote their brand and product process, create a website youtube brand channel, can be combined with google ads ads together, twice the result with half the effort.