How to run a bookstore?

Operators should purchase goods according to market conditions and actual needs, and it is not the best policy to only look at discounted purchases. Yi Kang also said that if booksellers want to run bookstores well, they must first grasp the bottom line of bookstore profits and losses. Yi Kang calculated the account for the reporter like this: Take a store with 100 square meters in the downtown area as an example. If the rent price per square meter is 100 yuan, the monthly rent is 1000 yuan, plus water and electricity is about 2000 yuan. To ensure the operation of such a large-scale bookstore, at least four employees are needed. If the monthly salary of each employee is 1200 yuan, and the investment cost of fixed assets such as taxes, bookshelves, air conditioners and computers is shared, the actual monthly expenditure of the bookstore will reach about 20,000 yuan. All the income of bookstores should come from discounts on books. In this way, bookstores need to sell 60,000 yards (yards: the total price of all books) every month to make ends meet. This does not include the investment in books. A 100 square meter storefront normally needs 500,000 yards of books. You'll know if you can open a bookstore when you figure out the detailed account.

The books on the shelf pay attention to many of the same books, and the effect of different arrangements is very different. Yi Kang said that opening a bookstore is to serve readers, that is, to let readers find the books they need in the first time. Practice has proved that the same book, due to different display methods, will lead to different purchase effects. In the reader's gallery, books should be displayed on the table as much as possible, and each book accounts for about 65,438+00 cm. Books of different varieties and similar colors should be placed as far as possible, and a space of 5 to 65,438+00 cm should be left after each book is closely arranged, which makes the whole row of books feel relaxed. Books with narrow spine and small font are placed in the middle of the bookshelf, which is convenient for readers with poor eyesight to find books. Dancing with the "Sanqi Law", the market economy has set a corresponding profit space for each industry. Yi Kang believes that bookstores of general size generally follow the "Sanqi Rule", that is, 30% of books create 70% of profits, but these 30% of books are not fixed. It is composed of bestsellers, popular books and popular books, which are updated and rolled continuously. Besides, 70% of the books are popular. In the past, there was another algorithm. The backlog of retail books is 7 months, and the backlog of wholesale books is 3 months, and its sales profit is equal to zero.

Therefore, manipulating this 30% profit will test every bookseller's vision, speed, wisdom and management ability. At present, there are more than 600 publishing houses in China, and more than100000 books are published every year. The life cycle of books is getting shorter and shorter, and many bestsellers often have only one or two months of market effect. This requires booksellers to keep track of the book market at all times, adjust the book structure in time in combination with readers' concerns, and meet readers' needs to the greatest extent.