How to strengthen the management of intangible assets in enterprises

To strengthen the management of intangible assets of enterprises, we should pay special attention to the following six links:

The first link: the cultivation and development of intangible assets.

The second link: the operation and management of intangible assets.

The third link: the transformation and appreciation of intangible assets.

The fourth link: the expansion and innovation of intangible assets.

The fifth link: the diffusion and dissemination of intangible assets.

The sixth link: the preservation and maintenance of intangible assets.

The intangible assets of an enterprise refer to the identifiable non-monetary assets that are owned or controlled by the enterprise and have no physical form. Intangible assets can be divided into broad sense and narrow sense. Intangible assets in a broad sense include monetary funds, accounts receivable, financial assets, long-term equity investment, patent rights, trademark rights and so on. Because they have no material entity, they show some legal rights or technologies. But intangible assets are usually understood in a narrow sense in accounting, that is, patent rights and trademark rights are called intangible assets.