Traditional Culture Encyclopedia - Traditional festivals - What are the advantages and disadvantages of applets?
What are the advantages and disadvantages of applets?
Advantages of applets:
Compared with App, the development cost is low;
Being in the social ecosystem of WeChat, with large traffic and social attributes;
Closed-loop traffic can be realized with the official WeChat account;
No need to install, direct use, convenient drainage;
Easy to popularize and low in customer acquisition cost;
Disadvantages of applets:
Take the WeChat applet as an example. Wechat ecosystem restricts small programs from jumping out of the chain, which affects its openness.
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