The right way to open short video marketing

Summary: Nowadays, short videos have become an important way to spread life, entertainment, work, business, and even news and politics. For ordinary people, short video is no longer just a daily pastime, but has even become something like a "necessity of life". Short video - money to be made if the industrial revolution, so that human productivity has made a leap forward, accelerating the progress of human civilization. Since the birth of the Internet, there have been revolutions, each of which has dramatically changed our lives. The microprocessor that made computers popular was a huge revolution, the rise of the mobile Internet was a huge revolution, the rise of the smartphone was a huge revolution, and the rise of the 4G network was another huge revolution. 5G network's changes to us, although it seems less obvious in our lives, but it does have a bit of a revolutionary impact on some higher levels, and short videos and live streaming are nothing short of a ride! 4G5G network and smart phones these two rockets of another revolution. Now short videos are no longer a matter of whether they are hot or not, it can be said that now short videos have become an important way of life, entertainment, work, business, and even news and political dissemination. For ordinary people, short videos are no longer just a daily pastime, but have even become something like a "necessity of life". According to Wei Wenwen, president of Jitterbug e-commerce, Jitterbug has more than 600 million daily users. In the past year, there are more than 10 billion pieces of goods through the jittery voice e-commerce into thousands of households, is the jittery voice e-commerce monthly more than 200 million short video content and more than 9 million e-commerce live. In the past year, there were 1.8 million new merchants in Jitterbug e-commerce. These 1.8 million merchants, it is always impossible that all of them are related to the Internet, but they have apparently all reached a **** knowledge that - there is money to be made in short videos. That is to say, nowadays, any field of entrepreneurship, almost any short video can be used as an entry point. Short video - natural power just like the emergence of smart phones grabbed Nokia's market share; the rise of the network text field, eating up the traditional paper media field share. Short videos have also eaten into the market share of the online text field. Just like if you put Jordan on the NBA court now, maybe he can still be a star, but it is unlikely that he will be able to take the title of the God of Basketball. Similarly, if Mimeng's article appeared in this era, leaving aside the incorrect values and other relationships, she could never become the king of the public number of explosive articles. The times make heroes, each era will create different people, and now is the era of short video, is the sea of short video. This era creates, naturally, is also in the field of short video trendsetter. Short videos have an incomparable advantage over graphic forms of communication. By heart, reading text needs to be quiet, need to think, rely on their ability to focus to understand. Even if you are reading a Mary Sue romance novel with little nutrition, it is still necessary to use your imagination. The ability of short videos to guide and incite is very strong, feel the emotion, perceive the picture, the rhythm, language incitement, action incitement, emotion incitement, music incitement, these abilities are a hundred times stronger than the text. Let's say for example, the novel wrote the heroine looks very beautiful, simple adjectives may be waist thin chest legs long, etc., a little more literary may say willow waist chest phoenix eyes moth eyebrow, in any case, is to exaggerate the flower, you don't know what she looks like, can only purely based on the imagination. The reader's idea is not the same, a hundred people may imagine a hundred different looks, may appear in your mind is Fan Bingbing, I imagine is Liu Yifei's look. So more text description is not as intuitive as a picture, and short video is a step further, can make the characters or environment in the picture move, comprehensive incitement is several orders of magnitude higher than the graphic. Of course, this is not a new feature, TV and movie promos can do it too, and in most cases do it better. But again, they're just as terribly expensive. Not to mention the big movie numbers, even just a ten-second or so commercial that you want to film might cost a high price. And the same more than ten seconds of short video, money less money less shot, simple point to take a cell phone can shoot, its dissemination effect is not bad at all, and even more efficient. Watching short videos do not need to think, and even if you want to think is also very shallow thinking. At this time, as long as the video author inciting strong, then the conversion rate of fans will be very high. Short video is so hot, is the text has no future? No, on the contrary, when more and more people go to do short videos, the text creation ability will be especially important. The better the text creator, the more valuable. Whether graphic or short video, or audio, just a different form of presentation. And the bottom of the copywriting ability, is still a very important part, of course, there are videos without copywriting, but write the title, is also a very test of writing skills. When this kind of person is more and more rare, it will be more and more valuable. Many people have asked me, short video must be done, they have to do short video? Yes, but do not rush. Do not listen to the wind is rain, hastily stop the current marketing and promotional strategies, so as to switch to short video. What you need to do is to make sure that you have excellent writing skills and output, and on top of that, to find out the core values of the short video platform as well as the rules. Do a good job of the initial transition plan, and then choose a time to cut into the short video platform channel, in the trial feasible basis, and gradually transfer the energy transition. No matter what platform, ultimately content is king, so it is never too late to say that for people who are strong in their own creative ability, it is never too late to do short videos. Because the platform will always welcome people with strong original ability. The platform is also sure to transition from a pan-entertainment platform to a vertical segmentation platform, and the platform will definitely support authors who are vertical in various fields, which is where the greater commercial value of the short video platform lies. What do you need to do with short videos?1, what kind of people do you need? Simply put: people who know the industry, people who know the rules, people who know marketing, people who can make short videos Of course, it may be costly to set up a professional team from scratch, team bonding, and trial and error will take a long time. This time you can first try to outsource, while learning from the experience, try to do it yourself.2, what kind of content output? What kind of content do short videos do? Is it advertising? If you think so is a big mistake. Not to mention whether it will be limited to blocking, is the user will be dedicated to spend time to see your ads? And why should they watch your ads? The point of short video marketing is to create valuable content for your target users. This requires us to know where our target users are and what their needs are, so that we can then consider what we can provide. As for what content is user-friendly content? This point is actually not conclusive, need to try while groping, if there is no idea for the time being can be imitated first to do a better peer. How to choose the channel? 1, the platform tone and content positioning whether to match each platform has its own attributes and characteristics, including its users are also. For example, headline users will be more male users, more suitable for some technology, automotive columns. And Meipai users will be more inclined to some young women, more suitable for beauty and fashion columns for placement. If your short video is a game gaming aspect, it is more suitable for B station such as game users gathered more platforms. Before choosing the channel to think carefully about the positioning of the short video and the purpose of marketing, a comprehensive understanding of the tone of each platform and user characteristics, to see whether it is consistent with their own target users. 2, understand and adapt to the platform rules of the tone of the same content, the platform will be more welcome, we have to self-adjustment, so that we are more in line with the platform's requirements. For example, in the multi-channel distribution of video, according to the rules of different platforms to edit the video. 3, according to the manpower situation to expand the channel mentioned above, in the case of insufficient manpower and financial resources, you can choose some channels to cooperate with their own columns are authorized to a number of channels to distribute, not only can save the manpower, but also expand the influence of a number of channels, I personally recommend the product-effective integration of the enterprise media marketing program. Program. Emphasis on quality and effectiveness, enterprise media for you to help but the fire of the short video or not, with a great deal of chance, the chance of a sudden fire of a video can be encountered and can not be sought. If you want to get a certain amount of traffic, you have to work on the number of videos and the number of accounts, that is, to do the matrix number. However, now many companies can not invest so much money and energy spent on this matter, because the epidemic has made many companies face the test of survival, there is no longer this time to crawl and get experience. In this case, Enterprise Media's short video operation program, which focuses on the unity of quality and effect and takes into account brand sales and conversion, may become your breakthrough point. First of all, over the years, Benyi Enterprise Media has come into contact with clients from all walks of life, big or small, and has become a veteran observer of many industries. Compared with the self-positioning of enterprises, which may not know the real face of the mountain, Benny Enterprise Media can provide a more scientific and objective market positioning for each enterprise. Secondly, through countless internet marketing projects, Benyi Enterprise Media has built up its own huge database. At the same time, BENEUP Enterprise Media also has the ability to comprehensively mine and analyze big data. It can quickly and accurately refine consumer needs, analyze them in depth, and propose constructive and executable marketing plans. 3rd, Benyi Enterprise Media utilizes big data to mine users' needs, and can quickly become the representative of potential customers' public opinion, helping enterprises to attack the city on the battlefield of marketing. In addition, the original Enterprise Media marketing program has been polished and proven over the years. It can help enterprises better utilize the conflict for marketing and publicity. The self-developed Enterprise Media SaaS marketing tool of Benyi Enterprise Media also has a number of content intelligent production and operation technology, even the video can be batch production, one person can replace a whole professional team! Marketing content can be distributed quickly and publicized throughout the network. Distribute marketing content to any location you need. "Envy fish at the abyss, not as good as retreating and knotting the net", Benyi enterprise media marketing, warmly welcome to open, let us take technology as the warp, creativity as the weft, weaving the influence of the big net, in the vast ocean of the market, to capture the future