What are the success factors of sales?

What are the success factors of sales? Six factors of successful sales:

1, customer source:

Where are your target customers? Which customers are most likely to use their own products? This information must be very clear, otherwise, even if you make more calls every day, these calls may be in vain.

2, precision marketing database:

With the target customers, we also need to make a customer database, an accurate customer database, from which sales representatives can call their own customer resources every day and then follow up by phone, so that the sales efficiency will be greatly improved.

3. Good system support:

With the support of customer relationship management system, many resources can be enjoyed, including their own sales efficiency and management efficiency will be greatly improved. In addition, enterprises want to implement telemarketing, and the great challenge of telemarketing is how to establish a trust relationship with customers on the phone. This trust relationship is actually built on two levels: the trust relationship between enterprises; Trust relationship between enterprises and individuals.

4. Support from various media:

We must have market support in advertising and direct mail to maximize our brand influence. Therefore, in order to implement telemarketing, enterprises must try their best to establish their own product brands from the enterprise level, because after the establishment, many customers will be attracted to call the company and sales staff, and the sales efficiency of sales representatives will be greatly improved accordingly.

5. Clear multi-party telephone sales process:

The sales process is very important. If there is no clear sales process, everyone may be confused. For example, the main job of a sales representative is to screen sales leads and then transfer them to an external sales representative. If the sales representative judges that this customer should be the target customer, but after the sales lead is transferred to the external sales representative, the external sales representative will reflect that this customer is not the target customer of the company. At this time, the two sides will be confused on some issues. Therefore, enterprises should have a process, that is, a telemarketing process to provide support.

6. Efficient and professional telemarketing team:

(1) Write the words on the phone carefully, memorize them, and practice many times before calling;

(2) Imagine various possible reasons for rejection, come up with solutions for each rejection, discuss these solutions with colleagues, and then memorize these solutions;

③ Know the background of the customer who wants to call in advance as much as possible, and roughly estimate the possibility of doing business with him;

Before making a phone call, always keep a notebook with a calendar, a pen, a brief introduction of your company, and a plan to deal with various objections of customers for reference at any time. For example, when a customer avoids an interview because he has no time, he can immediately provide other alternative appointment times by looking at the records in the calendar.

What are the success factors of process management? The following key elements for the successful implementation of process management:

1, with the full support of the leaders. As a systematic reform, the personal participation of the top leaders is essential, and it is the "top leader" project. Reflect the desire for reform and promote the process; The success of process management can only be guaranteed if the leaders have the determination and willingness to take the initiative to change. Process management needs organizational adjustment to support, which will involve the interests of many people, and the determination and will of leaders will be the driving force to promote process reengineering. If the business leaders are embarrassed, no matter how good the process is, no one will implement it, and it will not be effective.

2. Persistent training, including the training of management concepts and management teams, to pass on the reform ideas of the top leaders to employees step by step? Real reform executors, let all employees unify their thoughts and actions;

3. extensive participation. The heads of all relevant departments affected by the implementation should participate in the project. Adequate communication and training are the means and methods to ensure full participation. This ensures that the project gets the resources it needs, and at the same time, it is also conducive to spreading the idea of reform within the organization; At the same time, employees are the ultimate executors of the process, and their participation will help to adapt and improve the system as soon as possible;

4. Consider adopting the method of "pilot-improvement-popularization" when implementing. Process management cannot be achieved in one step. Through the "pilot-improvement-promotion" multiple loop, we will constantly find problems and make improvements. At the same time, we should carefully select the pilot departments and choose the departments that can benefit most from process management as the first batch of implementation departments;

5. Pay attention to the preparation of basic data. The importance and difficulty of basic data are often underestimated, which will greatly affect the implementation of process management, so we should make preparations in this regard as soon as possible;

6. Choose competitive products and experienced implementation service providers. Xieda software is widely evaluated as the first product competitiveness, and it is also the basis for users to choose and successfully implement process management.

What are the success factors of HNA Group M&A? I think the main reason for the success of HNA Group M&A is that HNA Group leads enterprises to actively lay out the "Belt and Road" business and seize the huge opportunities brought by this policy.

What are the successful factors for opening a nail salon? This is a little hard to say. I'm driving in Nell, and I'm doing well. I often go back to headquarters to attend some training and often chat with other stores. It's important to feel attention and spend energy ~

What are the successful factors for Innell to run a nail salon? To be honest, there are many related factors. Learning through systems is more important. Whether the nail salon is doing well or not has a lot to do with the manager. An old manager of an enterprise group may not be able to manage a store well!

What are the factors that affect the success of telemarketing? At present, basically all companies are using telemarketing, a new marketing method, intentionally or unintentionally. Its advantages need not be discussed here too much. Generally, large-scale telemarketing services that require a large number of calls in a short period of time will be handed over to self-built or outsourced call centers. Of course, telemarketing pursues the success rate, and does not rule out the purpose of informing or promoting. Only telemarketing of sales types is mentioned here. There are many factors that affect the success rate of telemarketing. Let's analyze them one by one: First, products. The product here refers to the big product concept, including product positioning, quality, price, market space, popularity, reputation, awareness and so on. Not all products are suitable for telemarketing, such as FMCG, because of its low profit and wide customer base, which is more suitable for mass marketing and on-site promotion. Products with low use value and low popularity are also not suitable for telemarketing, because telemarketing has its inevitable defects, that is, it can't see the real products, which makes consumers hesitate when making purchase decisions. For example, some souvenirs that are not well known are not suitable for telephone sales. Souvenirs mainly sell collection value or appreciation value. In the case of low brand awareness, consumers' buying behavior is very risky, and it is difficult for simple telemarketing to promote orders. Products with high prices are not suitable for telephone sales. The higher the price, the higher the risk consumers have to take. In the case of low popularity, consumers will not take this risk. Except for well-known products, of course. For example, Amway, Avon, Olympic souvenirs, Dell computers, famous cars and so on will be much easier to start telemarketing because of the strong support of brands. Telemarketing is also limited by market space, that is, market saturation. If the market space is small and the competition is fierce, the best marketing method is to update products or eliminate products. Telemarketing will only consume energy and increase costs. Second, data quality. We know that telemarketing needs a lot of data, and the quality of data directly affects the success rate of telemarketing. Particularly accurate telemarketing can be called database marketing, but in most cases, the telemarketing data is not very accurate, and the data is only preliminary screening. The more accurate the data, the more fields and the more suitable for product positioning, the higher the success rate of telemarketing. Enterprises have to pay the cost for data screening and verification, so many enterprises are aware of the importance of data at present, but they are unwilling to pay the cost to improve the database, so the success rate of telemarketing in the market is only 0.5%-2.5%. The success rate of database marketing is much higher. Third, operational experience and sales skills. Mainly the difference between professional and non-professional, the number of general call centers will be slightly different, so the outsourced call centers will also have different quotations. Fourth, telephone participation. This is very important. Marketing is a big category. It can even be said that everything can be regarded as a marketing activity. The difference between telemarketing is only the participation of telephone. But the participation and purpose of telemarketing can be called success. This is a subject worth studying. Telemarketing can be divided into many kinds, such as simple telemarketing, telephone offer, opportunity mining, meeting invitation, member recruitment, product promotion quotation, expense reminder, market survey, business survey, satisfaction survey and so on. Some orders can be completed directly through telephone sales, such as simple telephone sales, meeting invitations, telephone surveys, etc. But in many cases, telemarketing is only a part of it, and it needs to cooperate with other marketing means, such as product promotion, quotation, etc., and it needs to cooperate with corresponding DM, e-DM, mass marketing, etc. Telemarketing only plays a key role. Other telemarketing only plays the role of information collection or filtering, such as sales opportunity mining and order processing. It can be boldly predicted that the breadth and depth of telemarketing participation will be greater and deeper in the future, but its share in marketing activities will be less and less. Many marketing activities need to be completed in coordination, that is, various marketing methods need to be integrated to improve marketing efficiency. Fifth, call back. In telemarketing, visiting is very important. According to the data, few telephone sales are completed by one phone call. Most telephone sales are made after the third or fourth call, and some even need to be made after the seventh or eighth call. Of course, it is very important to judge and identify on the phone. Pursuit without purpose will only waste time and increase costs. Experienced telemarketers will capture sales clues between individual words of consumers and judge whether they are potential customers, so as to make pursuit plans. Of course, the premise of calling back is to call back with the permission of the customer, and make an appointment for the next call in the last call, so as to improve the efficiency of telemarketing without affecting the customer satisfaction.

What are the success factors of Haier? The support of the state and the government, as well as its own reasonable operating mechanism.

Plus the market demand.

What are the factors that determine the success of the second innovation? First, we should have innovative consciousness and scientific thinking of pioneering and innovating.

1, strengthen the creative consciousness:

(1) Innovative consciousness should be cultivated in competition.

(2) Dare to be unconventional: First, have the spirit of innovation; Second, have a keen ability to find problems; Third, be brave in asking questions.

(3) Be good at bold ideas: first, dare to think; second, be able to think.

2. Establish scientific thinking:

(1) Similar Association (2) Divergent Thinking (3) Reverse Thinking (4) Lateral Thinking (5) Dynamic Thinking

Second, we must have firm confidence and will to blaze new trails.

1, strengthen confidence and keep making progress.

2, determined, tenacious struggle

3. When an innovative activity goes astray and needs to adjust its direction, it can force itself to "turn" or "suddenly brake".

What are the success factors of The Mermaid's box office success of 2.45 billion? At present, "The Mermaid" has reached the top with 2.45 billion yuan, ranking first in the domestic box office list, and Stephen Chow's "Invincible and Lonely" has also become a surprise inside and outside the film. The producers of The Demon Hunt and Sorry for Thailand sent posters of blessing, and Stephen Chow, who dreamed of becoming a martial arts master, finally became a "master among masters" at the box office with The Mermaid.

There are many factors contributing to the success of The Mermaid at the box office. Market enthusiasm and schedule bonus are the keys to push up the box office of this film. Everyone predicts that the box office will explode during the Spring Festival this year, and watching movies during the Spring Festival has become a new folk custom. We just don't know which movie the box office of the Spring Festival will fall on, but the mermaid knew on the first day of its release, and its strong performance was somewhat surprising.

Stephen Chow's brand appeal is the second force supporting the mermaid. Tracing back to Stephen Chow's works, few are disappointing, and most of them are topical works with strong appreciation. "Star Master's products must be excellent works", which has been branded into the audience's subconscious. As long as Stephen Chow plays his normal level, his films will sell well.

Stephen Chow's brand appeal comes from his polishing attitude towards movies. There are many commercial film directors who "sell carrots without washing mud". There are not many directors who carefully ponder the topic, solicit opinions from many parties, and try their best to make a good film. Stephen Chow happens to be one of them. When the film industry needs to fight for character, Stephen Chow is also fully capable of playing a "good man card" to hit the top of the list in the right place at the right time.

Suspense marketing before the release has become another magic weapon for mermaids. There was no media and film critics to watch the movie, and there was no early release and screening, which fully released the curiosity of watching the movie on the first day. Mermaid had no reputation before it was released. After the film was released, public opinion was in an uproar. There are many interpretations that give this film profound connotations, and some people are inspired to mobilize others to join the cinema to support it. Of course, there are also criticisms that this film is very poor. However, a few bad reviews have been submerged in another round of "Stephen Chow phenomenon", which can't affect a wider audience to enter the cinema to spend Stephen Chow.

Compared with Monkey King Thrice Defeats the Skeleton Demon and Knight of the Storm, The Mermaid really won a lot in novelty. What kind of story will the western classic fairy tale image collide with Zhou's nonsense? Only in this way can we attract enough viewers to buy tickets. The high box office of The Mermaid can be summarized as the success of material selection, schedule selection and marketing.

It can surpass the other two films a lot, which shows that comedy is still the first choice for watching movies in the Spring Festival, a festival full of festive atmosphere. Although The Mermaid is a serious story and a realistic theme about environmental protection, there are enough cartoons to express it. Although the combination of form and content is not good enough, it has been able to satisfy the audience in terms of holiday entertainment consumption, especially in the absence of competition for better works, Mermaid has become the first choice.

The high box office of The Mermaid will bring some enlightenment to the industry. What kind of stories do you need for Lunar New Year and Spring Festival? IP works originated from the Internet can't capture the hearts of all audiences, but myths and legends with a long history can be used as traditional IP, which will glow with great ornamental effect under the creative re-creation of creators. In short, the next step to make traditional IP sci-fi or high-box office movie creation.

Some impatient people have begun to guess what the theme of this movie that can surpass the box office of The Mermaid will be and when it will probably appear. It's hard for others to say that as long as Stephen Chow can keep a stable mind and stop making money every year, his future films will be more likely to be sold than other directors, even if he can't break his own record.