Introduction of the farmers' market

The new market covers a total area of 45 acres, building area of 54,000 square meters, full frame structure, *** five floors (underground one, four floors above ground), with a total investment of about 170 million yuan. Jinhua new farmers market, is the Jinhua City Government key construction projects, 2005-2010 Jinhua City, the priority development of trade projects, the quality of the project won the "Shuanglong Cup" and "Qianjiang Cup" of quality engineering honors. It is the largest single agricultural market in Zhejiang Province, the highest-grade comprehensive agricultural wholesale and retail market, and the largest agricultural and sideline products market in central and western Zhejiang after Yiwu Agricultural Trade City, which is the leading agricultural and sideline products market in central and western Zhejiang. The new market to retain the original operation of agricultural and sideline products and daily necessities of the characteristics of the implementation of the "market shopping malls, business market" management concept, planning to have more than 1,500 stores, the first floor of the business of food, non-staple food industry; the second floor of the business of department stores, daily necessities industry; the third floor of the business of clothing, footwear, knitting and other industries. The market commodities will mainly radiate to the townships of Lanxi, Wuyi, Lishui, Quzhou, Longyou as well as Jindong District and Wucheng District. A year since the market relocation, the market's annual turnover rose from 1.3 billion yuan to nearly 2 billion yuan.

The new market walls, doors, windows and building materials are used in energy-saving and environmentally friendly materials, its large span, high floor design features, so that the plane columns are very few, not only a broad view, comfortable and breathable, but also to facilitate the layout of the commercial pattern and the creation of a business atmosphere. Compared with the Wuli Pai Lou market, the new farmers market 'new' is not only reflected in the building, but also in the supporting services. The new farmers market has more than 12,000 square meters of underground parking lot and large surface parking lot (410 motor vehicle spaces, 6,000 non-motorized spaces), central air-conditioning, escalators, passenger and cargo elevators. Set up to cover the entire field of electronic monitoring system, downtown food safety and quality testing center, in order to facilitate the shopping needs of consumers, the designation of specific blocks for customers to rest, and the provision of boiled water, market information, and other services, but also provides financial institutions, catering, intelligent network platforms, etc., fully in line with the modern market functions and support. The new farmers' market has also set up a professional management team to provide unified warehousing and distribution for the operators and reduce the market logistics costs, especially formulated the management system of market vehicle access and parking, market hygiene and cleaning, and cleaning of operators' stalls; and perfected the staff's morning market duty and the system of responsible persons in the responsible area. Market day-to-day management services are sound, the overall function is good, with industry and commerce, taxation, price, public security, health and quarantine supervision and management positions, as well as consumer complaints, invoicing and other services. At the same time, efforts to build a financing platform, to encourage operators to become bigger and stronger, to increase the market turnover and influence, "in central Zhejiang 'base for non-staple foods, daily necessities of the distribution center' as the goal, to create the province's first-class farmers' market, in order to meet the basis of the old market operators, the new market is also on the basis of the number of commercial tenants In addition to meeting the old market operators, the new market has also expanded the number and types of commodities, the introduction of China Mobile, China Telecom and other outlets stationed, the addition of indoor jewelry, health care products and other old farmers' market did not have the goods and Nepal, Jinji ham and other brand specialty. In addition, in the new market on the northwest side of 4.5 acres of land equipped with market supporting vegetable trading area, the original five miles of the market "food basket" industry has been moved into the vegetable trading area.

Currently, Jinhua's market mainly presents two types of business: scattered small markets and a certain scale of the regional market, and modernization, branding of large-scale market business is relatively scarce. The opening of the new farmers market to fill this gap. Jinhua new farmers market will be "consumers are the God of the operators, operators are the managers of the food and clothing" as the business philosophy, to "gather a hundred commodities, to create a brand-name market" for the purpose of efforts to build the downtown area of "the base of non-staple food, daily necessities of the market. Food base, daily necessities of the distribution center", to drive the city and the surrounding rural production and circulation of agricultural and sideline products, enriching the material life of the people, enhance the market and the surrounding business atmosphere, the new market and the surrounding area into the third commercial circle in Jiangnan.

Jinhua New Farmers' Market is based on the business philosophy of "Consumer is the God of the operator, and the operator is the breadwinner of the manager", and the aim of "Gathering a hundred commodities and creating a branded market", to create a downtown area of the city. "Vice food base, daily necessities of the distribution center".