How to assess the competitiveness of market segments

Collection Recommendation Whether an enterprise can correctly assess the market segmentation after the market segmentation, and then accurately select the target market, will be related to the success or failure of the enterprise. And whether the target market selection is appropriate, the key lies in the assessment of market segments. The assessment of market segments can be carried out from various aspects, but I think the most important is the competitive assessment. First, the seller density seller density refers to the same industry or the same product market the number of sellers. The more competitors involved in the competition, the greater the seller density, the more incentive to compete; the lower the seller density, the lower the intensity of competition. From the industry's point of view, the enterprise's competitors are: 1. existing manufacturers: refers to the industry's existing and enterprises to produce the same products of other manufacturers, these manufacturers are direct competitors of the enterprise. 2. potential entrants: when an industry is optimistic, profitable, will attract new competitors, so that the industry to increase new production capacity, and demand to re-divide the market share and the main resources. 3. substitutes Manufacturers: and a product with the same function, can meet the same demand for other products of different nature, are substitutes. With the development of science and technology, substitutes will be more and more, all enterprises in a particular industry will face with the production of substitutes for enterprises in other industries to compete. Second, the competitor's comprehensive ability to differentiate competitors operating ability differentiation is mainly reflected in the following aspects: 1. product differentiation: refers to competing enterprises in the market position of the product; product marketability and product range of the width and depth of the difference between similar products, is the impact of the buyer of ...... (This article *** count 1 page) How to get this article>>