Eight psychology of consumers

Nowadays, in order to increase product sales, everyone has his own magic power, but the most important thing is to grasp the types of consumer psychology, so as to suit the remedy to the case. Let me give you a brief understanding of the eight major consumer psychology.

Eight psychology of consumers 1 1, realistic psychology

Faced with a dazzling array of brands and products, some consumers are rational enough. No matter how fancy advertising and marketing are, they only choose those products that have practical effects. Most of these people are distributed in the middle and bottom of the consumer class. They don't pay much attention to the appearance of products, but pay more attention to the practical value of products. This is also an important audience base for the rise of branding, and it is also the reason why many factories start selling products directly.

2. Beauty-seeking psychology

With the improvement of people's living standards, people gradually began to pursue the enjoyment of beauty. While enjoying the products, they pursue psychological and emotional satisfaction. This is an important reason why many brands make posters creative enough. Just say Xiao Bai. Is his wine good? Many consumers think that the quality of wine is mediocre, but with its exquisite copy, it has created sales miracles again and again. Those users who don't pay attention to practical value prefer modeling and color production technology when buying products. Always buy something beautiful and impractical but expensive.

3. Innovative psychology

Shakespeare once said, "clothes are worn out less and outdated more." This great philosopher understood the consumption psychology of this group of people centuries ago. People pursue fashion and trends, new ideas and creativity, and don't care how much the product costs. The upcoming folding screen mobile phone has actually pushed up to the high price of 17000 yuan or more! Such a high price is precisely because the mobile phone here is the first mobile phone design style over the years. After the mobile phone is full of streets here, its price naturally falls back to the level of ordinary mobile phone prices.

4. Profit-seeking psychology

Xiaomi is very popular in China because of its high cost performance. All your loyal fans and users attach great importance to this. Xiaomi 9, which was first promoted by Xiaomi a few days ago, was highly praised by fans at the price of 2999. But Mr. Lei also said that the price of mobile phones will not be so low in the future. Most users like to use inexpensive products. They will compare the use value with the price. If they feel uneconomical or exceed their consumption expectations, they will choose this product well. If they think its use value is higher than their consumption psychological expectation, they will be loyal to buying this product.

5. Chasing for fame

Many consumers do not pay attention to the price and quality of products when buying, but pay more attention to the sense of honor and honor and satisfaction that brands can bring them. Spend a lot of money to buy high-end luxury brands or best-selling big brands, one is to show off their consumption in front of ordinary people, and the other is to show their social status. For example, the consumer psychology of Apple mobile phone and Xiaomi mobile phone is completely different. Consumers of Apple mobile phones are pursuing the brand of Pingguo, sense of honor and super-high experience. Xiaomi's audience pays more attention to cost performance and brings them a value-added experience. Some people say that Xiaomi is a low-priced version of Apple, which is nothing more than a price positioning choice for consumers' different consumption psychology.

6. herd mentality

Conformity psychology is a common consumer psychology of most consumers. Other consumers must own products or brands or follow suit. This is impulsive psychology, especially in third-and fourth-tier cities. If you find that a family's children have bought a fashion, other parents will also look for and buy the same product for their children, otherwise they will feel humiliated.

All I can see in big cities are some online celebrity shops. After I was cheated online, many people went to queue up to buy, so the buying team would attract more people to queue up to buy. This is related to other people's psychology. Man is a lazy animal, which is brought about by human evolution. When people see that many people are buying the same product, they will naturally feel that the brand of this product is safe and reliable in quality and price, thus reducing their doubts about him and no longer considering whether he meets their own consumption purposes and expectations.

7. Doubt psychology

People are naturally suspicious of strange things, especially in the process of online shopping. Because people can't see the real product, they often have doubts about the quality and price of the product. It is important to dispel consumers' doubts afterwards. All users don't want to buy the wrong things themselves, and they will repeatedly criticize the quality and performance of the products in the process of shopping, not only for bargaining, but also for fear of being cheated.

8. Self-esteem psychology

Many consumers pay great attention to the expression of the shopping guide in the process of consumption, especially when shopping under the guidance of the shopping guide. If the shopping guide has the slightest disgust or contempt for the meaning that the other party can't afford it, consumers usually have two reactions. First, I am disgusted with this store and will not patronize it again. Second, I will buy products that exceed consumption expectations to show my spending power and save my self-esteem. People living in the same group usually have this kind of psychology, especially immature children tend to keep up with the joneses, which is their normal psychology to maintain self-esteem. If their children have this kind of psychology, they should be persuaded and educated to let them know what caused this kind of emotion, so as to cultivate their healthy psychological growth.

Eight kinds of psychology of consumers 2 1, decisive type

Decisive customers are decisive, straightforward and independent. In the face of such customers, we should not argue with them, but cater to them and treat them with worship, thus promoting the transaction.

2. Impulsive type

Because the impulse is likely to be behind regret, deal with impulsive customers quickly and avoid falling asleep.

Step 3 be practical

Practical customers are more rational and not impulsive. For such customers, it is necessary to put facts and reason, and use data for marketing.

4. Thoughtful

A considerate customer is considerate of things and is a perfect customer who is good at analyzing. When facing such customers, don't rush to do business with them, otherwise they will feel trapped. We should try our best to gain customers' recognition, reach an agreement with customers, do more detailed communication and reduce customers' doubts.

5. Silent type

For taciturn customers, we should first give them enough respect, pay attention to their details, and properly intervene in sales when customers' expressions or actions change.

6, hesitant type

Hesitant customers are also called indecisive customers. In the face of such customers, marketing work should be done very fully. You can use the means of "playing hard to get" to be a customer's marketing staff after full communication.

7. Suspicious types

Suspicious customers always have all kinds of questions and concerns. Faced with such customers, shopping guides can let them participate in experiential marketing and dispel their doubts.

8. aggressive

Aggressive customers like to argue and have paranoid ideas. Once they have an idea, no one can convince them. For such customers, the coping skills are obedience and praise.