What are the ways of network marketing?

There are two kinds of search engine marketing: SEO and PPCSEO, that is, search engine optimization. By optimizing the website structure (internal link structure, physical structure and logical structure of the website), high-quality website theme content and rich and valuable external links, the website is more user-friendly and search engine-friendly, so as to gain an advantage ranking in search engines and introduce traffic to the website.

PPC refers to the purchase of advertising space on the search results page to achieve marketing purposes. Major search engines have launched their own advertising systems, but in different forms. The advantage of search engine advertising is relevance. Because advertisements only appear in related search results or related topic web pages, search engine advertisements are more effective than traditional advertisements, and the customer conversion rate is higher.

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Second, e-mail marketing

Mail marketing is to provide users with industry and product information by mail in the form of subscription, so as to establish trust and trust relationship with users.

Most companies and websites have used e-mail marketing. After all, e-mail is already one of the basic application services of the Internet. Mail marketing should solve three basic problems: who to send an email to, what to send an email to, and how to send it. Advantages of email marketing: accurate and direct effect, personalized customization, rich information, comprehensiveness and tracking and analysis ability.

Third, instant messaging marketing.

As the name implies, it is a marketing method to promote by using instant chat tools on the network. Brand building, abnormal marketing may have gained a lot of traffic, but users not only do not recognize your brand name, but even pull your brand name into the blacklist; Therefore, an effective marketing strategy requires us to consider providing users with personally valuable information.

Fourth, viral marketing.

Virus marketing model comes from network marketing, which is carried out spontaneously among users with low cost by using the principle of word-of-mouth communication. Viral marketing does not use viruses or rogue plug-ins to promote publicity, but guides and stimulates users to actively promote it through a reasonable and effective integral system, which is a marketing model based on intentional users.

The premise of virus marketing is to have a certain scale of interests and hobbies and the same user group of communication platform. Virus marketing is actually an information transmission strategy with low cost and an idea. There is no fixed model, and the most direct and effective way is to make profits.

Five, BBS marketing

Needless to explain in detail, I think this application is very common, especially for individual webmasters. Most of them pour water into portal forums and leave links to their own websites, which can bring hundreds of IPS every day. Of course, for enterprises, BBS marketing should be more professional and refined.

Forum is a form that existed at the beginning of the Internet. After years of baptism, the forum, as a network platform, not only has not disappeared, but has increasingly shown its strong vitality. In fact, people have been using forums for various corporate marketing activities for a long time. When the forum becomes a forum for fresh media, the company will publish some information about its products in the forum. In fact, this is also a simple method of forum marketing.

Forum marketing can be the main channel to support the promotion of the whole website, especially in the initial stage of the website, which is a good promotion method. Using the super popularity of the forum can effectively provide marketing communication services for enterprises. Due to the openness of the forum topic, almost all marketing demands of enterprises can be effectively realized through forum communication. Forum marketing is to take the forum as the medium, participate in forum discussions, establish their own popularity and authority, and promote their products or services by the way. If used properly, forum marketing can be a very effective means of online marketing.

The purpose of forum marketing is undoubtedly to explore marketing methods, and forum marketing should gradually cultivate and form its own mainstream culture or style of writing on the basis of diversification. For example, set up some columns, hire or train columnists and columnists themselves, and speak on topics widely concerned by netizens. Not to convince others or instill anything, but to guide the forum to gradually form its own mainstream style.

A hundred rivers are full of tolerance. Marketing forum, including diverse viewpoints and diverse writing styles, is a manifestation of strong self-confidence of marketers. Yan Feng, a senior interactive marketing expert and director of Longwen Interactive Marketing, believes that online marketing is not simply releasing news. Marketers should deeply understand the positioning and profit model of enterprises, dig deep into the brand connotation, and make use of the characteristics of the Internet to have a broader and deeper interaction with target users, from the traditional mode of "harassing users directly" to let users actively participate and be willing to share with others, so that brands can show greater vitality through online marketing.

Six, blog marketing

Blog marketing is the establishment of enterprise blogs, which are used for interactive communication between enterprises and users and reflect corporate culture. Generally, the contents of enterprise blogs are industry comments, work feelings, mood essays, professional technology and the like, which makes users trust enterprises more and deepen brand influence. Blog marketing can be realized by self-built blogs of enterprises or by third-party BSP. Enterprises communicate through blogs, thus enhancing customer relationships and improving business activities.

Compared with advertising, enterprise blog marketing is an indirect marketing. Enterprises communicate with consumers through blogs, publish corporate news, collect feedback and opinions, and realize corporate public relations. Although these products are not directly promoted, the process of getting users close, listening and communicating is itself the best marketing means. Corporate blogs have similar functions to corporate websites, but blogs are more popular and casual.

Another, the most effective and feasible method is to use blogs (people) for marketing, which has always been a very hot topic in the blogosphere. The urgent interests of Lao Xu and Sina blogs, KESO's blog advertisements, He Xun's blog advertising alliance and Rising's blog evaluation activities recently are actually the mainstream and direction of blog marketing. Blog marketing has the characteristics of low cost, pertinence, closeness to the public and freshness. Blog marketing often leads to people's talk and achieves good secondary communication effect. There are many successful cases abroad, but few in China.

Seven, podcast marketing

Podcast marketing is to publicize and promote the brand by implanting advertisements in widely disseminated personalized videos or collecting creative advertisements on podcast websites. For example, some time ago, the most popular foreign video podcast website "I create everything myself" (the video carnival of global netizens), well-known companies extended their brand concept by releasing creative video advertisements, and the brand effect continued to deepen.

Eight, RSS marketing

RSS marketing is a relatively immature marketing method, even in developed countries like the United States, a large number of users still know nothing about it. Most people in the internet industry use RSS, mainly to subscribe to logs and information, and it is even more impossible for users to subscribe to advertising information.

Nine, SN marketing

Sn: Social network, that is, social network, is one of the particularities of Internet web2.0. SN marketing is based on the concepts of circles, contacts and six dimensions, that is, the self-expanding marketing strategy of circles and clubs with clear themes. Generally, the member recommendation mechanism is the main form, which provides the possibility for accurate marketing, and the actual sales conversion rate is the first choice.

X. Creative advertising marketing

Creative advertising marketing, perhaps you will be inspired after reading "Analysis of Hot Real Estate Marketing of Haofangwang". Creative advertising of enterprises can deepen brand influence and brand building. Grid website, I have money, this is purely creative advertising.

Xi。 Publish information or register enterprises on B2B websites.

B2B is the abbreviation of English BusinesstoBusiness. B2B website is a communication bridge between buyers and sellers with the help of network convenience, and buyers and sellers can publish and search supply and demand information on it at the same time. In today's network industry, the status of B2B websites seems to be relatively stable. Representative B2B websites in China include Alibaba and American Business Network. Alibaba is basically a commercial intermediary, allowing enterprises to release supply and demand information for free and provide enterprise registration services. On the other hand, American Business Network has developed a new procurement bidding model for foreign groups. There are many B2B websites abroad, such as Yahoo! B2BMarketplace and so on. These websites are geared to customers all over the world, so it is also very effective to publish goods and services information or register enterprises on them.

Twelve. event marketing

Thirteen. word of mouth marketing

Although word-of-mouth marketing did not exist in the 2.0 era, it was more obvious and important in the 2.0 era. Today's word-of-mouth network and 360 word-of-mouth information network have done very well in these aspects.

Publish website information in newsgroups and forums.

There are a large number of newsgroups and forums on the Internet, where people often discuss and publish news on specific topics, including business information. In fact, there are many specialized business news groups and forums, and many people use them to promote their products. However, because most newsgroups and forums are open, almost anyone can post on them at will, so their information quality is not as good as that of search engines. Moreover, when submitting information to these websites, email addresses are generally required, which often provides an opportunity for spam. Of course, under the premise of ensuring that spam can be effectively controlled, enterprises may wish to use newsgroups and forums to expand publicity.

Fifteen. Image Marketing

Image marketing: corporate image is a rational attitude that enterprises should maintain when determining their business strategies in response to changes in the market situation, which is now colloquially called "CI". It is in the process of enterprise management that enterprises are required to be further personalized and differentiated in order to maintain sustainable business objectives, principles, means and strategies. Corporate image cannot be achieved overnight, it needs a process from beginning to end and from beginning to end. Corporate image should be introduced not only conceptually, but also on the track of "CI".

Sixteen, network integrated marketing

Network integrated marketing communication is a popular marketing concept and method in the West since 1990s. Compared with the traditional marketing "product-centered", it emphasizes "customer-centered"; It emphasizes that marketing is communication, that is, communicating with customers through various channels and establishing brand relations with customers.

In fact, it is an accurate analysis of the positioning, user behavior and input cost of various online media resources (such as portals, e-commerce platforms, industry websites, search engines, classified information platforms, forum communities, video websites, virtual communities, etc.). ), and according to the objective actual situation of the enterprise (such as enterprise scale, development strategy, advertising budget, etc.), provide one or more most cost-effective personalized network marketing solutions for enterprises. ). baidu promotion, Baiyang.com and other big companies are outstanding in this respect.

Seventeen, network video marketing

Network video marketing: "the real-time video image signal of product marketing site and corporate image video signal are transmitted to the Internet through digital technology. Customers only need to log on to your website to see the live TV broadcast of your products and corporate image. In website construction and website promotion, it is specially created to strengthen the credibility and reliability of website content. Before that, all the ways of website building and website promotion can only help netizens find you from the vast internet world; And "network TV marketing" makes the netizens who find you believe you!

Enterprises or organizations use various online videos, such as scientific videos, educational videos, corporate videos, etc. , release enterprise information, display enterprise products, various marketing activities and various organizations, and release the information that needs to be conveyed to the final target customers through various online media by using online videos, so as to finally promote enterprise products and services, establish a good brand image in consumers' hearts, and finally achieve the marketing purpose of enterprises. This is network video marketing.

Eighteen, network image marketing

In fact, online picture marketing has now become one of the commonly used online marketing methods. We often receive creative pictures from friends on QQ and see posts with pictures as the main clue in major forums. These pictures also involve some advertising information, such as the website address in the lower right corner of the picture. This is actually a way of image marketing. At present, there are various ways of image marketing in China. If you are creative, you can also master image marketing well.

Nineteen. Interest-oriented network marketing

The core of interest-oriented network marketing is based on interest-oriented websites, including network marketing planning, comprehensive network promotion, construction and optimization of interest-oriented websites, and tracking management of marketing effects. In view of the fact that most small and medium-sized enterprises need Internet promotion, the effect of online marketing is more urgent.

20. Link Exchange/Advertising Exchange

Link exchange and banner advertisements between websites help to increase the number of visitors, but this is for personal homepages or non-commercial websites that mainly provide information. If corporate websites learn this method, they may shoot themselves in the foot, or they may hand over their hard-won customers to others! It's not that lofty sentiments are not encouraged here, but where is the essence of business, that is, the pursuit of profit maximization? Whether it is debatable to seek the sublimation of one's own morality at the expense of maximizing the interests of competitors. Therefore, enterprises must carefully weigh the pros and cons before linking competitors' websites. However, if your website provides a certain service and the contents of other websites are just complementary to yours, you may wish to consider establishing links or exchanging advertisements with them, which will not only increase the visits of both parties, but also provide customers with more comprehensive services and avoid direct competition. In addition, you can also consider establishing links with portals or professional websites, but this work is very heavy. First, we must determine the influence of the linked objects one by one, and then obtain the consent of the other party. The reality is often that small websites are eager to link with you, but big websites are often unwilling unless you can really bring them benefits economically or in information content.

Twenty-one, Weibo marketing

Weibo marketing is a new online marketing method, because with the hot of Weibo, a related marketing method, namely Weibo marketing, was born. Everyone can register a Weibo on Sina and Netease, and then use it to update their Weibo. The updated content can be communicated with you every day, or there are topics you are interested in, so as to achieve the purpose of marketing. This way is the new marketing in Weibo.