What types of consumers are there?

Simple customers need convenient and direct online shopping. They only spend a little time online every month, but they complete half of the online transactions. Retailers must provide real convenience for such people and make them feel that buying goods on your website will save more time. Surfers account for 8% of ordinary netizens, but they spend 32% of their time online, and they visit four times as many web pages as other netizens. Internet users are interested in websites that are constantly updated and have innovative design features. Access customers are newcomers to the Internet, accounting for 36%. They seldom shop, but prefer chatting online and sending free greeting cards. Companies with famous traditional brands should pay enough attention to this group of people, because network novices are more willing to trust their familiar brands in their lives. Bargaining customers account for 8% of netizens. They have an instinct to buy cheap goods. More than half of the customers of the famous eay website belong to this type. They like bargaining and have a strong desire to win in the transaction. Internet users who are regular and active are usually attracted by the content of the website. Ordinary netizens often visit news and business websites, while sports netizens like sports and entertainment websites.

Legal basis: "Regulations on the Protection of Users' Rights and Interests" defines consumers as "units and individuals who get the goods and services they need for life with compensation". Obviously, this definition does not explicitly exclude social organizations such as legal persons.