Is there any thing, example of farmers getting rich?

Long Jinping, the king of salted egg yolk

Long Jinping, 38 years old, is a farmer in Lihua Village, Xialiu Town, Hengdong County, Hunan Province. At present, he has set up the largest salted egg yolk processing base in the country with the founding of Hengjin Quality Agricultural Products Co., Ltd. as the leading company. 2001, he has sold 19.8 million salted egg yolks with an output value of 16 million yuan to Beijing, Guangdong, Shanghai, Hong Kong and other places. Under his influence and drive, duck industry has become the pillar industry of Hengdong County, the county has 31,000 farmers engaged in duck, duck egg processing, acquisition, sales and poverty alleviation. In recent years, he has been awarded as "excellent manager", "advanced entrepreneur", "the province's agricultural products marketing household" by the relevant departments of the province, city and county for many times. 2001, he was named the province's The company's products and services have been widely used in the market for a wide range of products.

Relying on local resources to create a leading enterprise

Long Jinping home near the Beijing-Guangzhou Railway, neighboring folks have the traditional habit of raising ducks. 9 years old, he was forced by life, early in the morning every day with a basket carrying 20 duck eggs to the train station, secretly sold to the conductor. Each duck egg netted 2 cents, so as to solve part of their living expenses and tuition fees.

After graduating from high school in 1980, he went to work for a construction team in Hengyang City. He picked 2,400 red bricks up to the 6th floor every day. When he got his first month's pay of 160 yuan, he cried: in the countryside, his parents worked hard for half a year to earn so much money!

A year of working experience has made him a lot more mature, he does not believe that in his hometown on the land can not make a fortune. So he returned to his hometown with a little money he earned from his job, and aspired to make a name for himself.

At that time, the policy had not been liberalized, and it was difficult for city dwellers to eat fresh duck eggs from the countryside. He and his lover each picked a quart of duck eggs and took the train to Guangdong to sell them. When the car arrived in Guangzhou, it was already more than 10 o'clock at night, they to the train station side of the big camphor tree under a fall, then sleep. In the morning of the second day, they were afraid to carry the eggs to the Qingping market 10 kilometers away to sell. A round trip of 1 week can net 50 yuan.

After the reform and opening up, he started with a loan of 200 yuan from the credit union in Xialiu town, and used his hometown as a large backyard, and continued to open up sales frontiers in Guangzhou, earning more and more money.

But Long Jinping is not satisfied. He found that: although duck farming is a traditional industry, but the benefits are not high, folks mainly rely on the sale of fresh eggs to obtain a meager profit, the marketing channel is mostly limited to the farmers' market transactions. A strong sense of responsibility and a sense of mission drove him to develop a new business, that is: to start their own egg processing plant, selling raw materials for selling products. There are many local duck farmers, there are rich resources of duck eggs, there are traditional salt eggs, eggs processing technology, these are not exactly the unique conditions?

Doing what he said, the project, proof, financing, building plants, purchase of equipment, all in one go. April 1997, he set up a duck egg purchase, processing, sales as the main business of the Hengjin high-quality agricultural products limited liability company. He introduced advanced technology for deep processing of fresh eggs, thus ending the history of only selling raw materials, increasing the added value of agricultural products and driving the development of the egg and duck industry.

Through several years of hard work, he founded the company has developed into an internal link ten million farmers, goods smooth north and south of the river leading enterprises.

Relying on advanced technology to develop brand-name products

The company was set up, but to make it grow, relying solely on the processing of ordinary salt eggs, eggs is far from being able to meet the market demand, there must be their own famous products, in order to make the company in the fierce competition in the market to stand firm, and will always be invincible! Long Jinping with his experience in the business world and the egg market insight, that with the improvement of people's living standards, egg yolk moon cakes, egg yolk dumplings, egg yolk pastries and other foods will be more and more favored by consumers, and salted egg yolks are the basic raw materials for such foods, its market sales will increase. He decisively made the development of high nutritional value, market potential, economic benefits of salted egg yolk series of products decision.

At the end of 1997, he came to the Guangdong South China Food Industry Research Institute, spent 50,000 yuan to ask experts to duck egg preservation technology research success. Then, he spent 30,000 yuan to buy the salt egg pickling formula and salted egg yolk dehydration, preservation, sterilization, drying, packaging technology, to Beijing to spend 50,000 yuan to invite a famous professor of the China Agricultural University on-site to explain the main points of operation.

After repeated tests, he finally produced a red, bright, fragrant, good taste of the "golden" brand red salted egg yolks, overcoming the general product has a fishy taste, easy to mildew weaknesses. The product was identified by the National Food Association Bakery Branch as a high-quality agricultural products, the first agricultural and sideline products in Hunan Province in 1999 won the Silver Prize in the Expo in 2000 to obtain a national patent.

The first 400,000 salted egg yolks produced by him were shipped into the Great Hall of the People on the Mid-Autumn Festival of 1999 and served on the table of the State Banquet. on the National Day of 1999, at the entrance of the Great Hall of the People, the guards of the Flag Guards carried a big square moon cake with a side length of 1.99 meters towards Tiananmen Square, and on top of the moon cake, the 1999 salted egg yolks produced by him were composed of the words "Tiananmen Square", "1949-1999" and "National Day" are the colorful patterns on the mooncake, symbolizing the revival, reunion and strength of the Chinese nation.

Expanding internal and external markets and growing the scale of the company

In order to broaden the sales routes and strive for a larger market share, Long Jinping racked his brains and set up four sales points in Shanghai, Guangzhou, Chengdu, and Beijing in order to keep abreast of the information, sign the contract, and organize the production. He often leave the burden of production to his wife and partners, alone with a backpack, with samples to travel around the world to promote products, a go is more than 10 days. 1998 May, he spent more than 70,000 yuan to participate in the National Mid-Autumn Festival mooncake ordering meeting held in Beijing, issued more than 20,000 copies of promotional materials, signed more than 4 million salted egg yolks of the supply and sales contracts. At present, he has established a stable supply and sales relationship with more than 30 large food factories across the country, and got more than 20 million sales orders. With the continuous expansion of the scale of production, his products out of the country, become the United States, Malaysia, Canada and other places of Chinese "sought-after goods". By 2001, his company has fixed assets of more than 3 million yuan, plant area of more than 3,000 square meters. The company can process more than 20 million fresh eggs every year, realizing an output value of more than 20 million yuan, profit of more than 1 million yuan, providing more than 300,000 yuan of tax revenue for the country.

Li Hua Village to Hengjin high-quality agricultural products Co., Ltd. as a leader, driving the village men, women and children processing salted eggs, built the country's largest salted egg yolk production base. At present, the village engaged in salted egg processing more than 520 people.

Driven by the company, the surrounding areas of the breeding of egg ducks from the initial 100,000 feathers to the current development of 600,000 feathers, duck farmers from the original more than 100 households to more than 500 households, egg ducks breeding households and thus increase income of more than 10 million yuan.

Mushroom king of the modern farm dream

The sharpening of the full body of technology, penniless

In 1980, from the army retired farmers Zhao Qiping logically returned to Shandong Zhucheng home, became the township cultural station. Engaging in literary creation was his dream for many years. At that time, his job was to write local theater books, one a year, very leisurely.

The spring breeze of reform and opening up blew into such an ancient historical and cultural city as Zhucheng, and the "ten thousand yuan household" became an ideal goal that every family envied. Zhao Qiping also started a variety of businesses, but they were not satisfactory.

After all these attempts, Zhao Qiping found a no-cost business where he could learn the skills - growing mushrooms. He started with 200 yuan of start-up capital in a pile of sawdust and cotton shells to start the edible mushroom factory. From choosing a site, renting a shed, making culture medium to planting, maintaining and selling all the processes are undertaken by him alone, he did not know how many sleepless nights he spent in the planting shed. When the first mushroom was held in his hands, Zhao Qiping could not help but shed hot tears.

The layman soon became a competent cultivator of edible mushrooms. He was then recruited to Jiangsu Province and became an engineer at the Nanjing Food and Biological Research Institute, set up a biotechnology development department and became a member of the China Edible Mushroom Association.

Entrepreneurship Lost business earned technology

In 1992, Zhao Qiping from the apricot blossom spring rain of the south of the Yangtze River to the horse in the autumn wind of the north of the Seychelles, in the Changbai Mountains under the start of cultivation of edible fungi of the second venture. This venture, on the face of it, is a complete failure. Due to poor decision-making, his mushroom business lost money. The Northeast has a short frost-free period and a lot of wild mushrooms, and the market is not good. However, Zhao Qiping introduced the wild mushrooms of Changbai Mountain, monkey head and ganoderma lucidum into the greenhouse and cultivated them successfully, becoming a multi-faceted expert in planting value edible mushrooms. The business is losing money, but the technology learned is not lost.

The snowy and frozen Northeast once again brought Zhao Qiping to a desperate situation. Years ago, he faced the tragedy of his first wife's death. This time, and he was married for five years, the second wife in his most difficult time, leaving a pair of children, chose to leave. Zhao Qiping looked at his two underage children and was on the verge of collapse.

Beijing became the star of his dream. Zhao Qiping left his son to study in the Northeast, and took his 5-year-old daughter on a train to Beijing in the early spring season when the wind was blowing in the north.

Entering Beijing to seize the market and lay down the foundation

Many dreamers break into Beijing after the Spring Festival. The cold weather, coupled with the loss of human hearts, has always made people a bit miserable.

When Zhao Qiping came to Beijing in 1984, he was pulling his skinny daughter in his hand, with 100 yuan in his pocket, and walked to Tiananmen Square from the Beijing station in a state of confusion.

A kind traffic cop saw his thin and haggard face from sitting on the train for dozens of hours and went up to him to ask if he had lost his money or was uncomfortable. Just a few words like that, Zhao Qiping still remembers. He said it was the warmest greeting he had ever heard at the lowest point in his life.

A friend rented a few greenhouses in Tongzhou at the time. But because he didn't know how to grow mushrooms, the annual rent of 60,000 yuan could only be consumed in vain. Zhao Qiping's arrival undoubtedly brought life to his friend. So, Zhao Qiping started his own production without capital. Two people you out of capital, shed, I out of technology to plant mushrooms, a year down, four greenhouses earned more than 40,000 yuan.

After four years of hard work, Zhao Qiping laid the foundation of the business - covering an area of nearly 2,000 square meters of the Kyoto Mushroom Development Center was established. Zhao Qiping believes that agricultural cultivation relies more on experience and constant practice. The Shandong farmer, who once wanted to be a writer, is getting better at growing mushrooms in Beijing, and his bases are spreading to the city's suburbs and counties.

Responsibility Output technology to help people get rich

As a member of the ****production party and a retired soldier, Zhao Qiping has given himself the identity of a private entrepreneur with four points of responsibility: First, private enterprises should be the sharpest soldiers on the economic battlefield, and be prepared to be a "martyr"; secondly, private enterprises should have the spirit of being politically correct and economically strategic; secondly, private enterprises should have the spirit of being politically correct and economically strategic; secondly, private enterprises should have the spirit of being politically correct and economically strategic. The second is that private enterprises should have the spirit to talk about political, economic policy strategy; third is that private enterprises should have a sense of social responsibility, to help the government to solve problems; fourth is that private enterprises should be engaged in high-value-added driven industry, the Kyoto mushroom industry, is to make a name for itself in agricultural industrialization.

With these four points of responsibility, it is not surprising for Zhao Qiping's move to focus on the unemployed.

Many unemployed people do not have the capital to do business, and can not learn the skills overnight. So Zhao Qiping advertised, "Don't worry about getting laid off and staying on the job, rent a shed and grow mushrooms." After the laid-off workers rented the greenhouses, they were responsible for the purchase of materials and sales by Kyoto Mushroom Industry Co. As of April 2002, hundreds of laid-off workers were paid 1.9 million yuan for renting the greenhouses. Zhao Qiping is honored to be the wage earner of hundreds of households: "You are the boss and I work, I am a wage earner's life."

Talking about these people who learn technology, Zhao Qiping still remembered a girl from Shouguang, Shandong Province. "In September 1999, there is a Shouguang girl watched the TV about my report, she alone with three days to ride a bicycle to Beijing to learn technology to learn half a year, she went back, the bike is still left here." Zhao Qiping talks about these people who come and go, and go and come again, with something very kind permeating his eyes. Many people with good skills were encouraged by him to go back to their hometowns. He said, "They are skilled and fit to start their own business, of course I have to encourage them to leave and be their own boss."

Fulfilling the dream Exploring the modern manor economy

Talking about the biggest gain of searching for the dream in the capital, Zhao Qiping felt that not only planted so many mushrooms to make himself and others rich, but also really perceived the globalized market, and was able to understand the industrialization of agriculture from the cases of developed countries, and learn to operate on the operation of the art single agriculture and tourism agriculture. "Developing tourism projects and developing from growing mushrooms to growing grass and trees is an extension of my understanding of modern big agriculture." Zhao Qiping this idea is a direct result of the "everyone land industry" was established.

He exclusively contracted a large area of mountainous land in Barrier Mountain to create "Everybody's Land Industry". His goal is to build a 60-set farmhouse-style resort by the end of 2003, and a 500-acre fungi park that can be used for both business and recreation. In addition, there are about 5,000 acres of botanical garden area, zoo area, economic forest area, bird garden, fish culture area, forming a three-dimensional ornamental agriculture.

From the Kyoto Mushroom Industry "rent a shed to grow mushrooms" to the Barrier Day Villa investment and development of preferential incentives, Zhao Qiping is to attract agricultural units, private science and technology enterprises and urban and rural private capital **** with the participation.

In the front desk of the headquarters of the Kyoto Mushroom Industry there is a painting on which the pattern of two dragons playing beads are all spelled out with ganoderma lucidum. Legend has it that centenarians grow new teeth after eating reishi. Zhao Qiping hopes that Kyoto Mushroom will become a reishi for the unemployed and farmers, so that they can bring their skills to create new businesses. Kyoto Mushroom will work with them to become rich.

There are other examples: /info/index.asp?Curpage=1&classid=29&nclassid=72