Traditional Culture Encyclopedia - Traditional festivals - What kind of car is black and red, and the logo is similar to two lions?

What kind of car is black and red, and the logo is similar to two lions?

The car with black and red as the main color and logo similar to two lions is Roewe. It is an automobile brand owned by Shanghai Automobile Industry (Group) Corporation, which was launched on June 5438+ 10, 2006, which means "the honor and prestige of innovation are all over the world". Roewe brand has developed rapidly, and its products have covered the mid-level and high-end car markets. "Technology" has become the brand label of Roewe. Roewe brand slogan is "Taste technology, know what you know and do".

Roewe's name means "innovation honor, reputation all over the world", and its brand name is a combination of Chinese and western, open and restrained, elegant and confident. The logo pattern fully embodies the classic and noble temperament, and the overall image combines Chinese and western styles, which contains the connotation of self-confidence, and fully explains the determination and confidence of Shanghai Automobile to inherit the world's advanced technology and brand-new China.

The Chinese naming of "Roewe" is integrated with the traditional elements of China, and the China watch guarded by two lions in the middle is a classic totem symbol in China culture. It not only contains the dignity of the nation, but also has the foresight to pray for the prosperity and harmonious development of the country. . It embodies China's spirit of self-improvement and profound cultural accumulation, and also conveys a classic and noble bearing. Among them, "Rong" means honor and honor, and "Wei" means prestige, dignity and distinguished status. The combination of Roewe and prestige embodies the values of global innovation honor and prestige.

Mbth's "ROEWE" comes from Spanish Loewe, which means "lion". The symbol drawn under the pattern by modern methods is the fusion of the letter "RW", which is the abbreviation of brand name, and "RW" also stands for lion in ancient Egyptian. Starting with "R", it is intended to convey the meaning of innovation and royal dignity. Roewe is pronounced in English ['ru:ivi], which is similar to the Chinese pronunciation of "Roewe"; If you pronounce ['reui] according to Spanish habits, it has the charm of "ruyi" in China. Finally, "we" implies the meaning of "we" and embodies the spirit and belief of unity.

In addition, the bottom of the pattern is symmetrically divided into four pieces, red and black, which symbolizes the mystery of the change of yin and yang and represents the enterprise will to seek novelty, change and innovation.