How to promote a website?

Thousand Cycles Media summarizes the following several ways to promote a website:

One, SEO optimization

SEO refers to the use of search engine rules to improve the site's natural rankings within the search engine, and then get more free traffic, is the main promotion method in recent years. With the rise of new media, the emergence of new forms of promotion also gives people more selective, but SEO still belongs to the network marketing practitioners refused to give up a promotional method, because the method of attracting customers accurate, low cost, the disadvantage is that the time is slow, requires the mastery of a certain optimization skills, but to find the right method, the effect is still amazing.

Two, SEM bidding

SEM that is, search engine marketing, a paid promotion method. We in Baidu or other search engine search results information will find some information at the end of the labeled "advertising" words, that is, through Baidu and other platforms to open an account to promote the information, the method to make up for the SEO long time as well as the technical threshold of the threshold of the high, you can achieve rapid rankings and exposure to the effect of the front. The disadvantage is that it requires a certain amount of financial capacity, more suitable for the industry with higher profits.

Three, B2B promotion

such as Alibaba, HC, global machinery network, etc., we only need to register a member account to the B2B platform and release product information can be, the advantage is that B2B platforms, good weight, released included good results, we only need to be patient and adhere to the release of information around the product can be, need to pay attention to the format of the title and contains the search Long-tail keywords, avoid touching the Baidu "rain algorithm" and "wind algorithm", stupid stick to a month will see the effect.

Four, blogs and microblogging

Mainly the use of Sina microblogging, blogging is a way to promote the need to publish information in the form of blog posts to the platform, publish less restrictive, fast results, change the freedom, is the promotion of practitioners love a way.

Five, social platforms to promote

such as WeChat, QQ group promotion, the biggest advantage of this type of promotion method is that once the success of the diversion can become their own customer resources, waiting for the opportunity to harvest. Here you need to pay attention to is to build their own WeChat group or QQ group need to diligently maintain, to keep it active, to avoid becoming a zombie group, advertising group.

Six, self-media promotion

From 2016 onwards new media can be described as a hundred flowers, a hundred schools of thought. Earlier microblogging, blogging, WeChat public number belongs to the self-media, and later Baike, Bear Paw, Big Fish, jitterbugs, fast hands, volcano video, etc. There are also a variety of live platforms belong to the form of self-media.

The characteristics of the new media is close to life, everyone is the protagonist, play their own characteristics of the circle of interesting customer groups, do not need too much money to invest in the marketing can be easily realized. At the same time, it is recommended that self-media practitioners must continue to learn, armed with their own, dare to innovate in order to maintain customer adhesion.

Seven, Q&A promotion

For example, Baidu know, 360 Q&A. The method is to do word-of-mouth promotion is very good method, the common promotion method is to answer the old questions, self-questioning, in the mutual aid group to find people to ask each other to answer each other. Do Baidu know promotion must pay attention to raise the number, change the IP, clear the browser cache, otherwise it is easy to be recognized by the powerful Baidu system, resulting in deletion of information or sealing the number of the problem.

Eight, community promotion

For example, Baidu post bar, Tianya forums, etc. belong to this method, the promotion of the biggest advantage is that the customer base is concentrated and accurate, we only need to find the appropriate bar or group according to their business characteristics, and then post or follow the form of promotion to achieve the purpose.

In the past two years, all platforms have been in order to improve the user experience, standardize the network environment, its audit mechanism has become more and more stringent, it is difficult to stay on the naked advertising information, the violation of the information will be deleted by the system in seconds, even if there are leaks of fish will also be deleted by the owner of the bar or administrators and other manual deletion. We can only use the form of soft advertising to induce potential customers to consult.

How do you keep forum moderators from deleting your posts? And how to make your posts have enough traffic? And how do you get a lot of replies to your posts? If you can make your post become a hot post, become a top post, these are all need to be pondered and researched, more experimental.

Nine, soft promotion

In the past two years, with the Internet giants competition white-hot, the platforms are trying to do everything possible to improve the user experience, to retain users. In order to maintain the network environment platforms are determined to put an end to the release of naked advertising information, such as the fire of the Baike, Xiongpang, big fish, headlines and so on are expressly prohibited content containing promotional marketing information, then mastering the skills of soft writing has become particularly important.

Software promotion of the current common set is by standing in the user's point of view or professional evaluation polishing a high-quality copy released to the network platform, generally high-powered website, such as Sina blogs, posting, Sohu, B2B, Baike, headlines, Sohu and so on platforms. The most important feature of the soft text is that it is not a hard copy, but it has a very strong introductory, inducing, readable, to say that a good copy on top of thousands of ordinary promotional information is not an exaggeration, and it is worth every promotional practitioner to learn.

Ten, video marketing

A traditional and with the times network promotion methods, from the original in Youku, Aichi, Tencent, Tudou and other video sites to upload video with advertising information evolved into today's Jitterbug, Shutterbug, Volcano, and other small video promotional methods, for the promotion of marketing for good friends suggest a good study of these small video promotional techniques, catering to the lives of the people! or entertainment, walk in the forefront of the times will not be eliminated.

Eleven, mass mailings

An early but effective marketing and promotion method, the main idea is to collect the mailboxes of the target customer groups from QQ groups or the Internet, and then use mass-mailing software to send advertising information. The method of the first few years of excellent results, the last two years with people accustomed to the shift from QQ to WeChat, the mailbox utilization rate greatly reduced, resulting in a slightly poorer promotional effect, but there is still a very large group of customers, as long as we get the idea of their mailboxes, the use of mass mailings can be sent.