How to write a simple e-commerce plan for small entrepreneurs?

You can look at the case planned by Pusi, which is the template of their business plan.

I. Summary

A very concise summary of the plan and business model, introducing your business project, generally about 500 words.

Second, the company description

A. The purpose of the company

B. Name and structure of the company

C. The company's business strategy

Describe your products and services in the most concise way here; What difficulties are you going to solve; How are you going to solve it? Whether your company is the most suitable candidate.

D. Relative added value indicates what new value your product provides to consumers.

E company facilities need to describe the planned company equipment in detail. Our production equipment and workshops are mainly concentrated in XXX.

Establish and develop production equipment, and strive to improve production and research capabilities to meet the growing customer demand. Increase the sales of our products and services through large-scale promotion offensive.

Increase distribution channels, retail outlets, regional sales and sales companies to adopt electrified direct mail classification.

Hire new employees according to the new marketing plan to support sustainable development.

Improve research and development capabilities, create new products that lead the trend, and improve competitiveness.

3. Products and services here, describe your products and services in a concise way.

Note that you don't need to disclose your core technology, but mainly introduce your technology, product functions, application fields and market prospects.

1. product service a

2. product service b

Explain how your products provide value to consumers and how you provide services. Your product fills the gap in the market that needs to be supplemented urgently. You can add photos of your products or services here.

A. Product advantages

B. technical description: 1. Brief introduction of unique technology II. Technology development environment

C. research and development

D. Future products and services

Explain your next-generation products and what more services you will provide to future consumers.

E. Service and product support

Fourth, market analysis.

Please briefly describe the industry, market and special supplementary areas in which your company is located. What are the characteristics of the market? What's the difference between your analysis and market research institutions and investment analysis? Analyze whether there is a new market? How will you develop this new market?

If you develop C++ or NT platform tools in the program software market, don't just talk in general terms, it is a big market worth 30 billion. If you are a C++ application development tool on nt platform, you should describe in detail how many C++ development software you sold last year, how many growing customer groups you have, and what is your target market? How much share did your competitors get? Are there any other market retailers or original equipment manufacturers selling your products?

A. Market description

We plan or are competing in XX industry. The value of this market is around XXX, and we think the main development trend of the whole industry will be (environmental protection, miniaturization, high quality and value).

Market research shows that the market will shrink to XXX by 20XX. During this period, it is expected that the market segments we strive for will be (growth, contraction, no development). The main force to change this situation is (for example, the price reduction of computers, the vigorous development of household appliances business, etc.). ) think that the biggest development of this industry will reach XXX. Your company may uniquely combine your products and services with the current business of the same company in XX Company. Nowadays, companies like XX are facing difficulties such as increasing labor costs.

B. Target market

We define the target market as X, Y and Z, and now this market is shared by competitor A..

Our products have the following advantages: high added value, excellent performance, high taste and individuality for enterprises.

C. Target consumer groups

What motivates people to buy your products? What is the attraction of your technology and products to users? Why do people choose your product service company?

D. sales strategy our marketing department plans to use different channels to sell our products. We chose these channels.

Characteristics of consumer groups

We chose these channels because:

1, consumption characteristics caused by seasonal changes;

2. The effective use of funds can make use of the sales channels of existing products in the market.

For each distribution channel, determine a five-year target sales volume and other assumptions. The assumptions for each channel are as follows.

Analysis of verb (Verb's abbreviation) Competition

Please tell us the important competitors by product, price, market share, region, marketing method, management means, characteristics and financial strength.

A. Description of the competition

B. Market entry barriers to competitive strategy

Please study the main obstacles to enter your market segment and the obstacles for competitors to imitate you here.

Six, marketing strategy and sales

A. sales plan

Describe what kind of business you want to do. And the market segment you want to enter. Distribution channels used, such as retail, direct sales to commercial organizations, OEM and electronic media. Also describe the market share you want to achieve.

B. Sales strategy

Describe your sales strategy. Including how to promote products: through advertising, mail promotion, radio or television advertising.

C. Distribution channels and partners D. Pricing strategy E. Market communication

Your goal is to strengthen, promote and support the hot spots where your products can better meet the needs of consumers. The only principle is to find all possible favorable ways to abandon it.

Seven. financial analysis

Financial data summary.

Eight. appendix

Please list the following materials, if any.

A. Company background and structure

B. Resumes of team members

C. Company promotional materials

D. Related vocabulary