Brand Planning Company: What is Mental Marketing?

Psychological marketing, a marketing method. Positioning theory puts forward that "mind" is the main battlefield of marketing, which lays the foundation for modern marketing. Mind, in short, refers to a person's mind and wisdom. Judging from the consumption trend, mind is the degree to which consumers treat all kinds of products rationally and wisely or recognize their value; Mental marketing is to study, understand and highly grasp the mental laws of consumers, and use their mature minds to promote them to become buying motives, so as to achieve the purpose of marketing products. It can be said that the higher the consumer or customer's recognition of a product or service, the higher the level of mental marketing and the higher the rate of return; Mental marketing is not a single psychological marketing, nor is it a contest with the intelligence and calculation of the public, but a compound marketing activity that combines the two. It is the most forward-looking marketing method in the world at present, and it is a major change in the anti-traditional marketing model.

Value function

The evolution of mental marketing from low level to high level: from the initial material exchange marketing to physical marketing, conceptual marketing, brand marketing, emotional marketing and integrated marketing, are all the results of the "phoenix nirvana" of human thinking mode. Today, in the 2 1 century, the marketing path has been greatly broadened, and the marketing form has changed from the outside to the inside, so mental marketing is bound to become new.

It can be said that mental marketing is an extreme marketing model at present, and it is a brand-new marketing activity with high value and great function. Whoever can master and lock the minds of consumers can get through the nodes of the tourism chain, and whoever can monopolize the tourists at the commanding heights of the tourism market and form an exclusive operation. In a sense, mental marketing is the peak marketing behavior in marketing, and it is an infectious, penetrating and lethal marketing "weapon". Its great role will surely promote a new wave of product sales and accelerate the change of market structure.

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