What problems should be paid attention to in e-commerce marketing strategy?

What problems should be paid attention to in e-commerce marketing strategy? Like all sales industries, legal and honest management is the most important.

The concept of e-commerce sales is very broad. According to different types of e-commerce sales methods, salespeople have different sales skills. Simply put, do more and accumulate more experience. No matter what you do, the fact is the same.

(A), marketing skills

1, our main marketing methods: stranger worship and telemarketing.

2. Summary and perfection of rhetoric.

3. Analysis and reference of successful marketing cases.

(2) Matters that strangers should pay attention to

1, pay attention to appearance;

2. Be polite and keep smiling;

3. Pay attention to tone and intonation;

4, chilling.

(3) Telemarketing

1, calling affinity;

2. Pay attention to the atmosphere;

3. Find the person in charge;

4. The "five-two-one rule";

5. Preparation before calling.

The development status of foreign e-commerce marketing strategies and the status quo of China e-commerce.

With the rapid development of modern science and technology, e-commerce has gradually entered people's daily life. In this case, e-commerce is no longer a mystery, they are only the inevitable development of the network to a certain stage.

Current situation of e-commerce development

Since the rise of Alibaba, a different business model has developed in China. This business model is based on information technology, communication technology and computer technology, and it is the product of the information age of 2 1 century.

What problems should we pay attention to when doing e-commerce? E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business and trade activities around the world under the open network environment of the Internet, and realize online shopping for consumers, online trading for merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities.

With the continuous development of the Internet, the concept of e-commerce is constantly improving and improving. There are seven points to note:

First: business platform construction.

Second: product positioning.

Third: Internet marketing promotion.

Fourth, establish brand reputation.

Fifth: the maintenance of customer relationship.

Sixth: after-sales service

Seventh: logistics and distribution

What are the advantages of e-commerce marketing? To develop e-commerce, enterprises must first understand the network, the e-commerce market and the target customers of e-commerce.

E-commerce exists not only to change people's traditional way of life, but also to solve the problem of rational allocation of resources in the whole society and industry. Every traditional industry, especially manufacturing.

How to do e-commerce marketing planning to understand the needs, consumers and their online behavior habits, and then plan with products to satisfy them.

Under the influence of enterprise marketing strategies and methods in e-commerce environment, marketing strategies are also developing in a new direction.

1 the influence of e-commerce on marketing strategy

4Ps (product, price, channel, promotion) marketing strategy has developed since the late 1950s.

JeromeMcCarthy has had a far-reaching impact on marketing theory and practice since it was put forward.

Ring is regarded as a classic in marketing theory by marketing managers. If the marketing mix

Including the right product, the right price, the right distribution strategy and the right promotion strategy.

Slightly, the marketing goal of the enterprise can be realized. In a homogeneous city with underdeveloped information.

In the market, how to realize marketing mix under the guidance of 4Ps theory is actually the company market.

Basic operation methods of marketing. In this marketing strategy, the products developed by enterprises represent

Market demand, enterprises become market spokespersons, prompting enterprises to attach great importance to sales channels and

As a means of promotion, whoever has a channel will have relative price competition and the right to widely inform.

Quantity, enterprise marketing strategy can be said to be successful. In e-commerce, this kind of marketing

The material basis of strategic survival has undergone revolutionary changes, and the traditional 4p has met with life.

The crisis of survival. Some new problems have been brought into the scope of marketing strategy.

1 crisis. 1 4Ps marketing strategy

1. 1. 1 Traditional marketing is a product-oriented marketing strategy.

Establishing corporate brand is the basic element of 4Ps marketing strategy to maintain products.

Different from other enterprises, we should adopt differentiated product competition and promote differentiated production.

Product development strategy. As a result, various manufacturers are seeking the interests of consumers through differentiation.

Recognize and maintain the loyalty of consumers, so that consumers can form differentiated consumption.

At the same time, enterprises should also strengthen the channels for consumers to obtain enterprise products, and enterprises have to consume.

A large number of dealers are trained at great cost. Enterprises can't pay attention to consumers to a large extent.

Demand, provide products that consumers want.

1. 1.2 The traditional marketing price is priced according to the cost. The pricing strategy of traditional commodities is based on

Based on the production cost, manufacturers play a leading role in the price. This pricing strategy

Whether it can be accepted by consumers and the market is very risky. More consumers have shut down.

Other costs such as time, transportation and even

Psychological cost and opportunity cost. In this way, the traditional pricing will face the market at the same time.

The risk is greater.

1. 1.3 traditional marketing channels strictly distinguish enterprises' marketing activities by region.

Limited by geographical environment and means of transportation, enterprises will be based on geographical environment.

Market segmentation, strictly control these sales channels, the effective way is to pass the customs.

Promote marketing from top to bottom through the next level of dealers. This tightly controlled canal

Tao makes enterprises spend a certain cost to maintain, and according to different

Regional marketing activities are carried out in different ways, and the increased costs are also passed on to consumption.

Analysis of the influence of e-commerce on enterprise marketing strategy