What does tourism product include and what does it mean?

Tourism products, also known as tourism service products. Refers to the composition of goods and services. Including the tourist route products sold by travel agencies to tourists with facilities, equipment, projects and corresponding services such as scenic spots, transportation, accommodation and entertainment, and the activity project products provided by individual enterprises such as scenic spots and tourist hotels to tourists. It has the characteristics of comprehensiveness, invisibility, simultaneity of production and consumption, non-storability and non-transferability of ownership.

Tourism products can be divided into five types (National Tourism Administration, 1999):

1, sightseeing products (natural scenery, historical sites, urban scenery, etc. )

2, holiday tourism products (seaside, mountains, hot springs, villages, camping, etc.). )

3. Characteristic tourism products (culture, commerce, sports, commerce, etc.). )

4. Eco-tourism products: Eco-tourism first appeared as a new form of tourism, with the purpose of protecting the environment and returning to nature, which changed the previous tourism development model. But nowadays, eco-tourism has made great innovations in ideas, methods and requirements, and has become the core theory of sustainable development of tourism.

5. Tourism safety products: tourism safety products, tourism accident insurance products and tourism safety products are tools to ensure the safety of tourists.

Extended data

Because tourism products have not been understood and accepted by consumers, many tourists' purchases are tentative, and there are almost no repeated purchases, resulting in slow sales growth. Moreover, in order to let tourists know about tourism products, tourism enterprises need to do a lot of advertising and promotion work, which makes the investment and sales expenses of tourism products larger, resulting in tourism enterprises often making little profits or even losing money.

Due to the effect of early tourism promotion, tourists are gradually familiar with tourism products, more and more people buy tourism products, and repeat customers are gradually increasing, which makes tourism products have a certain popularity in the market, and the sales volume of tourism products is growing rapidly, with the growth rate exceeding 10%.

Tourism products have entered the upgrading stage. With the new tourism products entering the market and gradually replacing the old ones, except for a few famous brand tourism products, the sales of most tourism products are gradually decreasing. At this time, if tourism enterprises do not take effective measures quickly to make tourism products re-enter the growth period, thus prolonging the life cycle of tourism products, with the fierce market competition and the continuous decline in sales and profits, tourism products will be forced to withdraw from the tourism market.

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