Chapter 260: To build personal brand and realize value, we must pay attention to the construction of these three systems.

In the recent one-on-one communication, several friends mentioned that it was still unclear. I will give a unified reply about the details of building a personal brand.

First, we must attach importance to the construction of these three systems in order to build personal brands and realize value.

First, product system construction.

What products do you want to use and what needs do you want to meet?

If your product is not good, or if you meet the demand for fake goods, people will not pay for it ... if the product system is not in place, it will be very difficult to make money.

This is also the person who said in the group this morning. He has more than 10 fans, but he doesn't have much cash.

Take myself as an example. At present, my product system is four products.

The first product, 99 yuan's annual community.

This year's community is the lowest threshold and foundation for me to link with you, and I will often share it in it. Just like our free group, we also see the value provided by this free group. Some friends say that paying is not available in other groups, and we get more here.

The second time was a three-month private board meeting of 3,800 people.

This private board meeting has specific courses, including the layout of friends circle, the drainage and cultivation of friends circle, fan management, community management, money collection of friends circle and product design of friends circle, including the closed-loop trading system of front-end, middle-end and back-end.

Including three one-on-one voice exchanges, each for more than an hour, for specific guidance.

The third product is 16800 one-year private education.

The first two classes are free, plus the energy improvement class, which is not less than 12 one-on-one voice communication. I will hold your hand.

The latter covers the former system.

The fourth product is one-on-one consultation (1380), which lasts no less than 1 hour, and completely sorts out the paths and products of knowledge realization.

Second, the construction of endorsement system.

In some ways, the target prospective users can trust your strength and quality to a certain extent, without using your products.

For example, the two teachers I spent money on are very good. One is the marketing goddess Wan Qing, and the other is the calf mother of Diary Planet.

I will also export these contents bit by bit and make some small demonstrations in the form of official WeChat account, video number and Tik TokNo. Share with the community.

Of course, they support me.

For example, I am now a free group whose knowledge is realized, and I share my value every day, so that everyone can see my strength and my efforts. I also show a small part of the knowledge I learned at my own expense in this group.

Third, the construction of inspection system.

Even with a good endorsement, many target users will not necessarily pay the bill, they still need to experience the experience.

Knowledge-paid products, such as this free community and the following 99 yuan community, are places where everyone can experience.

There are also physical products, such as offline stores of brands such as Xiaomi and Huawei, which can actually let everyone "inspect the goods".

These will help you make a decision.

Second, psychologically speaking, each of us should fight a protracted war and strengthen our basic skills.

I shared with you that in the morning of April 10, I spent three hours looking through Miss Wan Qing's circle of friends in the past year and found three secrets of her success.

1, very solid one-on-one consultation.

At that time, she did one-on-one case consultation three times a day and accumulated a lot of valuable practical experience in solving problems.

From that day on, I set myself a goal to do three things every day, and the results of my current actions are also very good. I have done the 33rd thing on 1 1 day, and sent out the invitation actively or passively. Many friends were very happy and wrote me a double quotation.

You can see it from my circle of friends and this group.

There are more than 20 friends circle every day.

This, in fact, is to use the material of previous one-on-one consultation, and also to have new divergent thinking and ignite each other.

3, a large number of sharing in the community to achieve output.

Many teachers who have just become popular have strong basic skills.

For example, Miss Wan Qing has many groups, including ours, and many small partners can see her great output.

There are also many friends from Diary Planet in our group who take part in the 2 1 day transformation tour, and everyone will hear the daily output of the calf mother every day. And insist on writing every day, voice sharing and many courses and iterations.

These people, it is difficult to succeed.

Maybe your foundation is not good enough now, but it doesn't matter. Starting today, if you can work hard in a subdivision, one day, you will meet a strong self.

Finally, talk about the management of interpersonal relationships.

Be a reliable person and unite more reliable allies.

In our daily life, we always hear people say that they have no talent.

But if you are really reliable and have a group of reliable allies, how can you not get along well?

We often say how to look at a person's position. Just look at the positions of five good friends around him.

Reliability means that you are capable and reliable, and you can always meet or even exceed the expectations of others.

If you can do this, you will be one in a hundred, or even one in a thousand.

To unite reliable allies, you have to enter high-quality circles and find allies who can grow with you and help each other for a long time.

Low-quality circles will only make you learn a little, will only make you hesitate, even reduce your energy, make you anxious or confused, or complacent, and make you unable to make progress.

Relationships need to be managed. Usually, you should pay well and help others. The critical moment can really be a blockbuster!

You have done a good job of yourself, and many reliable allies are willing to help you. It's hard for you to be bad!

Recently, many people, plus my first sentence, said, Mr. Xia, I saw you in the live broadcast room of Mr. Wan Qing or mother calf, and you were full of passion and confidence. When will I be like you?

I have been confused and helpless, but when I am sure that I have found the teacher I need, I will resolutely follow and win the support and help of the teacher.

I worked hard step by step, paid and exported value, and achieved a little success. I totally believe in myself and will be as successful as them!

Everyone has 24 hours. Know that you are expensive and the people you follow are also expensive, so that you can become more and more expensive and valuable!