What day is double 1 1?

"Double 1 1" refers to the online promotion day of11every year. 165438+1October 1 1 was originally an entertainment festival "Singles Day" in China. At first, because there are four 1 in the date of this day, it looks like four smooth sticks, and singles means single in Chinese, so it is called "Singles Day", and later it is called "Singles Day" through the Internet. In the online promotion activities held by Tmall on June 5438+065438+1 October1Tmall in 2009, the number of merchants and promotion efforts were limited at that time, but the turnover far exceeded the expected effect, so June 5438+065438+1October/kloc.

"Double Eleven" is a phenomenal event of the rise of e-commerce in China. Sports promotion has become a catalyst for the rapid development of e-commerce. 20 19 the opening turnover of tmall "double eleven" 14 seconds, breaking 1 100 million; 1 min 36 seconds, the turnover broke 10 billion; 17 minutes and 06 seconds, the turnover exceeded 57 1 100 million yuan, exceeding the "double eleven" turnover of 20 14 years. This is the "China miracle" of the retail industry, which fully embodies the characteristics of China's super-large economy.

"Double Eleven" makes consumer behavior networked, festive and sporty, which has the following effects on China's macro-economy: First, it promotes the development of small and micro enterprises; The second is to improve the income distribution structure; Third, it promotes consumption.

"Double Eleven" promotes the overall consumption level of China economy. China's consumption rate is lower than the optimal level for a long time, which is not conducive to the formation of short-term effective demand of the national economy and the promotion of long-term national happiness. As an important event with a sense of topic, "Double Eleven" has a great influence on both consumers and retailers, and can form a very high turnover in a very short time.