Clothing network marketing plan book

# Planning # Introduction With the continuous development of society, online marketing has become an indispensable marketing method in today's society, and many clothing businesses will formulate marketing plans to promote marketing. The following is the clothing network marketing plan compiled by KaoNet, welcome to read!

A clothing network marketing plan book

I general provisions 1. Purpose: To standardize the company's sales management and improve the company's operating performance, this method is formulated.

2. Scope of application: Unless otherwise stipulated or agreed by the company, the management of sales personnel of all units of the company shall be implemented with reference to these Measures.

3. Detailed Rules for Implementation: Each unit formulates its Detailed Rules for the Implementation of Sales Management, which shall be implemented after being approved by the general manager of the company.

Second, the sales staff

1. The hiring, attendance and resignation of sales personnel shall be implemented in accordance with relevant laws and regulations and company rules and regulations.

2. The work of sales staff is mainly to retain old customers, develop new customers, facilitate transactions, perform contracts, and collect and transmit market information.

3. Sales personnel should keep the company's business secrets, and may not induce customers to transfer or divert the company's business. It is strictly prohibited to misappropriate public funds, accept kickbacks and obtain funds by improper means and channels.

Third, the marketing plan

Sales personnel make marketing plans according to personal annual sales targets, and implement them after being approved by the supervisor; The plan includes the decomposition of sales targets, as well as ideas and measures to open up markets and increase sales.

Fourth, the marketing process

1. Sales personnel must fill in the "Working Day Report" and "Customer File Form" truthfully and completely according to the business development, and make written work summaries regularly; Each unit shall summarize the Customer File Form every month and submit it to the company's administrative department for filing before the following month 10.

2. Customers developed by each unit shall be filed with the general manager's office in time. If there is a "collision" phenomenon in the market, the general manager's office company will coordinate on the principle of "preconceptions".

3. When selling, in principle, the business department of this unit shall organize the contract review and sign the economic contract. Within 3 days after the signing of the contract, the competent business department will report the original to the financial planning department, the general manager's office and the administrative department of the company for the record; For old customers with good reputation, with the consent of the business department of the unit, the purchase order signed by the person in charge of the user can be used as the basis for ordering; In principle, there must be an advance payment for the contract amount100000 yuan or more.

4. The economic contract with sales profit rate below 20% shall be decided by the general manager's office of the company after organizing contract review.

5. The sales personnel are responsible for the performance of the contract, and recover the contract amount (including the final payment or quality guarantee money) as agreed; If the sales staff cannot recover the payment for personal reasons, resulting in bad debts and losses to the company, the sales staff shall be jointly and severally liable for compensation.

Verb (abbreviation for verb) selling price

1, internal quotation:

A. If the price of raw materials is not easy to change, the production unit will provide internal quotation to the sales unit of the company regularly or irregularly.

B. If the price of raw materials is changeable, the purchasing unit shall make an inquiry (seal) in written form.

2. External quotation:

(1) Each unit can set the price according to the payment method of the bill, the total profit, the degree of competition and other specific conditions, and define the discount authority of each salesperson.

(2) If the customer's counter-offer is lower than the company's pricing standard or exceeds the sales personnel's discount authority, it must be reported to the person in charge of the sales department for approval.

(3) Internal operating information of the company such as internal quotation and discount standard is strictly prohibited from being disclosed to the outside world, and offenders will be held accountable.

Business expenses of intransitive verbs (including travel expenses and public relations expenses)

1. Sales personnel need to ask the supervisor in advance when borrowing business expenses in the document process. Please refer to the company's fund payment approval process for specific approval authority.

2. Operating expenses standard:

(1) When the sales profit rate is lower than 25%, the business expense is 20% of the sales price difference.

(2) When the sales profit rate is equal to or greater than 25%, the operating expenses are 6% of the sales.

(3) If the business expenses exceed 6% of the sales, the excess shall be charged in the sales commission.

Seven, sales staff wages and benefits

1. The salary of the sales staff during the probation period shall not be lower than the local minimum wage standard, which shall be formulated by each unit and submitted to the general manager's office for approval.

2. The salary structure of sales staff after becoming a full member is "monthly salary+business commission+year-end bonus", which is formulated by each unit and submitted to the general manager's office for approval.

(1) The monthly salary is determined according to the completion of the sales target. When the completed cumulative sales amount reaches the promotion standard, you can enjoy the standard monthly salary of the same month.

(2) Business commission:

A. 50% of the overpayment shall be settled in the month when the sales amount is received.

B, since the date of delivery, except for the quality guarantee fund, the interest will be calculated at the monthly interest rate 1% after two months.

C, except for the quality guarantee money, all sales money shall be collected before business settlement.

D for the contract with quality deposit, after the quality deposit is returned, 20% of the settlement amount is reserved for payment.

⑶ Year-end bonus: The company considers the year-end bonus according to the comprehensive factors such as sales performance, professional quality, customer satisfaction, market share and overall benefits of the company.

3. The welfare of sales personnel shall be implemented according to the employee handbook of the company.

Eight. supplementary terms

1. The company will draw 2% of the sales volume for the market return visit and the year-end reward of excellent sales staff.

2. Non-marketing personnel can use their own social resources to cooperate with sales without affecting their jobs, and can extract a certain percentage of bonuses according to sales or profits, which is determined by each unit according to the payment method of orders, total profits and other specific circumstances.

3. For other special marketing personnel policies, please refer to the company's special marketing management measures.

Chapter II Clothing Network Marketing Plan

I. Introduction Customer demand is not only the origin of marketing, but also the basis of marketing planning. Demand is a state in which people have the ability to buy and are willing to buy to satisfy their desires. Demand is not created by society and enterprise management, but exists in human's own physiological organization and social status. With the wide application of network marketing in various industries, the network marketing of clothing enterprises has developed from the initial conception to a business form with clear profit model, and there are also many successful cases in the field of clothing network marketing. However, looking at the whole domestic clothing industry, the effect of online marketing of clothing enterprises still has a lot of room for improvement. For example, in the plus-size women's clothing industry, the increasing number of obese people has also driven the demand for plus-size clothing.

Second, the marketing environment analysis

In terms of marketing methods, because the plus-size women's wear industry is still in the development stage, it still adopts conservative and outdated marketing methods. After several steps, the product finally reached the final customer. The disadvantages of this mode of operation are: the smooth cycle of goods is long, and the price increase at different levels keeps the value of goods high. The wholesale store has low cost; Products are the same, lack of individuality, messy prices and relatively few sources of goods.

As far as the current social situation is concerned, with the increasing number of obese people, the demand for large-size women's clothes is also increasing, and the size needed by obese people is lacking in the market, which is a great trouble for obese people. The appearance of plus-size women's clothes can best make them pursue fashion and beauty.

Third, market opportunities and problems analysis

(1) Market opportunities.

(1) Look at the sunset industry of plus-size women's wear industry. There are many opportunities for livelihood, because it has industry gaps in many aspects. Metaphor: there is a gap in brand, characteristics and establishment.

(2) Due to the increase of people's weight, it has created a golden opportunity for the development of plus-size women's wear industry. Fit clothes are becoming more and more popular with the public. Judging from the development trend of the whole plus-size women's clothing industry, the development of the plus-size women's clothing industry is endless and its development potential is complex.

(2) Analysis of market problems.

(1) A considerable number of enterprises in Chinese mainland are in the stage of manual workshops, with low technical content and insufficient entrepreneurial talents. So we must find excellent and high-quality goods.

(2) Within the industry, the competition between grades and prices is chaotic. Therefore, we must formulate a standardized chewing and price system.

Fourth, marketing strategy.

1, product strategy.

Find several models with different weight stages to try on clothes, and make a size introduction for consumers' reference. Products should be personalized, fashionable and have their own characteristics.

2. Price strategy.

As our store is still in the promotion stage, we adopt a low-middle positioning to attract consumers, and the boundary is between 50 yuan-100 yuan. In the mature stage, the price will increase.

3. Channel strategy.

(1) website promotion plan.

① E-mail policy.

Introduce product information to mailing list users.

② Link strategy.

Login the website to the industry website and professional directory, and submit the website to the main retrieval directory.

③ Explore the engine strategy.

Submit web pages to search engines, adjust primary form pages to improve rankings, etc.

(2) integration and promotion.

A. Website traffic promotion strategy: The key is traffic, and many online marketing methods will be used in this process.

External link promotion: using friendly link strategy.

C, viral marketing strategy: specific strategies need to be used flexibly.

D. Other promotion: pay attention to network changes and develop new promotion methods.

4. Promotion strategy.

The third clothing network marketing plan book

First, market analysis Online shopping for clothes has been adopted by more and more people. Buyers can buy whatever they want. There is no time limit. Entering Taocheng is also like shopping. In reality, you can see vague things. There are many online styles, just like clothes in season. There are few in reality, but there are still many online.

In recent years, the number of netizens in China has increased rapidly, and the basis of online transactions has been further enhanced.

Second, the implementation plan of network marketing

Let more people know my clothing website in a simple way.

1, network information release

Website is a kind of information carrier, which transmits information to target people, including customers/potential customers, media, partners, competitors and so on, through websites such as news, videos and yellow pages.

2. Weibo WeChat Marketing

Published by Weibo, there are many famous people in Weibo now. I believe more people will know about my shop through this platform. The spread effect of WeChat friends circle and WeChat official account is also very significant.

3. Word of mouth marketing

Through QQ, QQ is not only a tool for chatting, but also a great marketing tool to improve our popularity. But in this respect, marketing must have its own QQ popularity, so that more people know that they are in Taobao shop, and people spread widely and effectively.

4. Email marketing

E-mail marketing is also a method, although it makes people feel disgusted, it will still attract many customers to buy and watch.

5. Link exchange

Link exchange, or reciprocal link, is a simple form of cooperation between websites with certain complementary advantages, that is, putting the LOGO or website name of the other website on their own website and setting hyperlinks to the other website, so that users can find their own websites from the cooperative websites and achieve the purpose of mutual promotion. The function of link exchange is mainly manifested in several aspects: gaining the number of visitors, increasing the impression of users when browsing, increasing the advantage in search engine ranking, and increasing the credibility of visitors through the recommendation of cooperative websites. , and gain recognition and recognition in the industry.

There are more ways to decorate website marketing:

● Forum marketing

● Soft text marketing

● Online advertising

● Network activity marketing

● Electronic magazine marketing

Third, the necessity of decorative website marketing

Pre-preparation:

1. Personnel arrangement: ① website, I, ② customer service, ③ promotion personnel, ④ art designer, and ⑤ logistics and distribution.

2. Material preparation: I believe this method will bring great sales to my store. Be sure to get the baby ready first, so that our warehouse will not be crowded and unsalable.

3. Cost budget: It costs a certain amount of money to purchase various beautification equipment.

Medium-term preparation:

This is the most important stage of network marketing, and whether it is done well depends on this stage, so we should redouble our efforts to make all the plans. At the same time, pay attention to collecting user feedback and further improve the website to make it more suitable for online marketing needs. Network marketing has been standardized and institutionalized.

Post-preparation:

In the later stage, the database should be updated automatically, and the cooperation mechanism between ground and network marketing should be completed. The focus of this period should be on customer service and customer relationship.

Fourth, the effect evaluation

Track the effect of website marketing measures, make regular statistical analysis of website traffic by using counters, assist professional network consultants to make network marketing diagnosis when necessary, and then feed back your opinions through forums and post bars, improve or cancel the promotion methods with poor results, and increase the proportion of investment in the promotion strategies with obvious effects.

Verb (abbreviation of verb) abstract

Well-known online promotion platform Anger Frog. com said that the role of an effective online promotion is definitely not only to attract the traffic of stores, but also to let more people know about your clothing store, leave a good impression on buyers, which is conducive to secondary purchases.

As a well-known network promotion platform, Anger Frog Network has rich experience in network promotion, communication and marketing, and has provided precise solutions to network communication problems for many enterprises and brands for many years. At the same time, as a group of popular variety network promotion service providers such as "Where is Dad?" Advertising soft planting business such as "I am a singer", "Lu Yu has an appointment", Hunan Satellite TV related variety shows, TV dramas, etc. can be negotiated. If you are interested, please contact our Rana network in detail.