How do you understand the emblem of the 2022 Beijing Winter Olympics?

I think, as the symbol of the Olympic Games, "Winter Dream" is at a higher level than other logo designs of the Winter Olympics. Not amazing, but absolutely appropriate.

First, it's all about Chinese characters, but the emblem of the 2008 Beijing Olympic Games, in the eyes of China people, first wrote the word "Beijing" directly, and then wrote it like a runner. The emblem of the 2022 Beijing Winter Olympics is first a skier, and then the word "winter", which gives people a feeling of sudden realization. Chinese characters have been used for the longest time so far, and they are also the only inheritors of the ancient Otomachi system. With the design similar to Chinese characters as the emblem, it shows the 5,000-year civilization of Chinese culture and the historical elegance of China, an ancient civilization. So I think this emblem is "reasonable and not unexpected" in my heart.

Secondly, the emblem contains nine elements of winter dream, among which the ribbon, winter, the heroic attitude of skiers and the shape of skaters are easy to identify for China people, and the elements to be explained are mountains, stadiums, snow slides and China national flag. From the application of the emblem to today's works, the main figure of the emblem has been separated from the number 2022 and become an independent part, which strengthens the characteristics of ribbons and athletes, increases the elements of mountains, makes the colors more miscellaneous and common, and makes the regional characteristics of the emblem inconspicuous.

Third, from the perspective of glyphs, the emblem is vigorous in brushwork, balanced and harmonious in structure, and dynamic under the palace. I think it is very clever to use ribbons instead of direct strokes. In addition, the overall color matching of the ribbon has gradient color and contrast color, which make people feel relaxed as a whole. In the cold winter atmosphere, you can see the spirit of blood, and the dynamic and static balance is very good. Secondly, the following Beijing 2022 font is also in harmony with the emblem itself. Generally speaking, although it is not a brilliant stroke of genius, it is not particularly amazing, but I think it is not an exaggeration to give such an emblem an excellent evaluation.