How to build hotel corporate culture?

To fully understand the importance of strengthening hotel culture construction, most hotel general managers, including industry managers, have a certain understanding, and some hotels are constantly exploring and practicing. However, many comrades have some misunderstandings about hotel culture construction. Some people think that hotel culture is a retreat. Running a hotel depends on money and relationships, and it can be run without hotel culture. Some hotels think that putting more calligraphy and painting in the lobby, decorating rooms and restaurants with some artworks and organizing some cultural and sports activities are hotel culture. They lack a real understanding of hotel culture and do not regard hotel culture construction as an important part of hotel management. First of all, paying attention to hotel culture construction is the need to adapt to market competition. With the acceleration of opening up and rapid economic development, the hotel industry has developed rapidly. By the end of 2003, there were 830 star-rated hotels in the province. At present, a number of high-end hotels are under construction. Coupled with hotels and restaurants in the society, the competition in the hotel industry has been formed and is becoming increasingly fierce. Gone are the days when the emperor's daughter didn't worry about getting married. But some of our hotels, in order to get a share in this fierce market competition, seem to lack effective methods except price competition. In the final analysis, it is a low-level competition and lacks real competitiveness. In the final analysis, to make our hotel invincible in the market competition depends on our hotel culture. Second, attaching importance to and strengthening hotel culture construction is the need to create hotel characteristics. Whether a hotel has vitality depends on whether it has features that are superior to others and that others find the most difficult and impossible to imitate. These characteristics, in the final analysis, come from the group personality of hotel organizations and the cultural atmosphere cultivated by hotels. For example, hotel spirit is the important content and soul of hotel culture. A hotel must have a spirit if it wants to survive, develop and grow, and be in an advantage in the fierce market competition. Of course, different hotels have different understandings of the hotel spirit, and some think it is a fine tradition of the hotel; Some think it is intangible resources; Others think it is the centripetal force, cohesion and appeal of the hotel. Because of different understanding, the design of hotel spirit is different, and the expression is not consistent, so different hotel spirit will be formed, which will form the characteristics of this hotel different from that one. Distinctive hotel features are a very important factor to attract customers. Similarly, differences in business philosophy and other aspects will also form different hotel characteristics. Thirdly, attaching importance to and strengthening cultural construction is the need to shape the hotel image. Today's society has entered the era of image and brand consumption. Once a good corporate image is formed, it will become an invaluable treasure of the enterprise. It will not only produce huge economic benefits, but also produce huge social benefits. Under the condition of market economy, especially among enterprises of the same grade and level, shaping a good corporate image is a magic weapon for enterprise competition, just like seizing the commanding heights. The shaping of hotel image is inseparable from the foundation of hotel culture construction and the external shaping of hotel cultural elements. After the hotel culture is completed, we can have a clear idea to shape the functional orientation of the hotel; Can produce marketable hotel products; Can provide satisfactory and thoughtful hotel service. So as to attract more repeat customers and realize the ultimate goal of hotel management. Fourthly, attaching importance to and strengthening the hotel culture construction is the need to realize the people-oriented business philosophy. People are the main body of enterprise culture construction. The inherent requirement of corporate culture is to attach importance to, trust, understand and develop people in the enterprise. Most successful enterprises attach great importance to people-oriented in corporate culture construction. Some of our hotels flaunt their business philosophy as people-oriented, but few of them really achieve people-oriented management. People-oriented people refer to both hotel employees and hotel guests. In order to attract many guests to spend in hotels, it is imperative to improve the quality and service level of employees facing guests, implement humanized management of employees, and correctly handle the relationship between managers and employees, enterprises and employees, and employees and employees; Establish values that collective value is higher than individual value, cooperative value is higher than individual value, and human value is higher than material value; Care and respect for employees, give employees a sense of security, respect and accomplishment, let employees truly understand the meaning of work, and let them give full play to their abilities and talents under the constraints of various systems to serve hotel guests well. Several key points to be grasped in promoting the construction of hotel culture To build a hotel culture with its own characteristics, we must attach importance to absorbing excellent traditional culture, absorbing its excellent content and endowing it with characteristics of the times. The "Implementation Outline of Citizen's Moral Construction" issued by the Central Committee puts forward the moral norms of patriotism and law-abiding, courtesy and honesty, unity and friendliness, diligence and self-improvement, and dedication, which is a model of combining tradition with modernity. The construction of our hotel culture should focus on this requirement, so that the hotel culture construction can not only reflect the fine tradition, but also reflect the characteristics of the times, encourage employees to develop good professional habits, make hotel management full of vitality and vitality, and constantly improve cohesion, combat effectiveness and market competitiveness. Therefore, to promote the construction of hotel culture, we should firmly grasp the following aspects: First, the construction of hotel culture should establish scientific and unique values. Corporate culture is rich in connotation and wide in radiation. But one of the core contents is corporate values, which dominate and dominate other elements of corporate culture. For example, the purpose reflects the fundamental pursuit and spiritual destination of the enterprise, and the enterprise belief reflects the belief in the principles and ideals that the enterprise group should follow in its work and life, that is, the belief in enterprise values. Many of our hotels pay more attention to the construction of values in the construction of hotel culture, but they have a vague understanding of what hotel cultural values are, how to start construction from those aspects and how to build them. In fact, the values of hotel culture contain rich contents. In addition to establishing correct views on talents, wealth, time, quality, service, reputation and benefit, we should also establish correct values with the characteristics of the times, such as humanism, knowledge, information, competition and Excellence. Through the establishment of these values, we can guide employees to work hard towards the goals set by the hotel, constantly enhance their endurance and understanding, establish harmonious interpersonal relationships, ensure smooth coordination of labor cooperation in business, and promote competition between enterprises and employees on a fair basis, thus promoting the healthy development of the hotel industry. In addition, four unifications should be achieved when establishing hotel cultural values, namely, the unity of human behavior and motivation; Unity of national, collective and individual interests; Unity of immediate interests and long-term interests; Unity of local interests and overall interests. Only in this way, our values will not deviate in the process of training. Second, strive to create a hotel environment with a cultural atmosphere. Enterprise environment is the symbol and guarantee of enterprise culture. Every enterprise lives in a certain environment and develops in it. While adapting to the environment, enterprises transform and create the environment, corporate culture and environment, which are interdependent, mutually promoting and restricting. On the one hand, our hotel is trying to adapt to the external environment of the hotel, and at the same time, we should devote ourselves to the research and construction of the internal environment of the hotel. First, we should create a good organizational environment for the hotel. It is the environmental condition that affects the vitality of our hotel, whether it is conducive to the growth of talents, whether the management is scientific and democratic, and whether the supervision and restraint mechanism is effective. The key point is to build a good employment mechanism, management mechanism and restraint mechanism; The second is to create a good psychological environment. A healthy psychological environment can inspire people and make enterprises flourish. On the contrary, an unhealthy psychological environment will make people depressed and lifeless. Efforts should be made to create external factors that form a good psychological environment, so that employees can form a good psychology of loving hotels as their home and the rise and fall of hotels, constantly enhance their sense of innovation and competition, consciously abide by the rules and regulations of enterprises, be diligent and thrifty, and be able to correctly handle the relationship between superiors and subordinates, peer relations, group relations and internal and external contradictions caused by them; The third is to create a good material and human environment. Specifically, it is to establish a good working and living environment in our hotel. When optimizing the working environment, we should pay attention to the perfection of equipment function, the comfort of environment, the rhythm of working order, the safety of working conditions and the relaxation of labor intensity. In optimizing the hotel living environment, we should constantly improve the living conditions and food quality of hotel employees, do a good job in environmental sanitation, vigorously carry out various forms of cultural education and cultural activities, and enrich the amateur cultural life of employees; The fourth is to build a good business environment. This environment not only includes the organizational environment, psychological environment and material and humanistic environment inside the hotel, but also includes the marginal environment formed by the exchange of manpower, material resources, information and capital between the hotel and the outside. Perfect market positioning, reliable capital guarantee and good public-private relations are indispensable conditions for the hotel to form a good business environment. As a tourist hotel, we should strive to adapt to the marketization of business objectives, the first-class products and services, the long-term operation of the hotel, the change of the market, the computerization and networking of management methods, and the commercialization of business ideas. As long as these six adaptations are achieved, we can ensure that our enterprises have a good business environment and can win in the fierce market economy. Third, cultivate a team of workers with cultural awareness. Enterprises should master first-class equipment, produce first-class products, provide first-class services, form first-class management and create first-class enterprises, which ultimately depends on whether enterprises have first-class employees. This is the core of our hotel culture construction. It can be said that customers are the gods of hotels, and employees are the gods of hotel owners. They are creators of material wealth and spiritual wealth. It should be said that most hotels pay more attention to the construction of staff, and everyone strengthens training in business and strives to cultivate it; Willing to invest in improving living conditions, so that employees can work with peace of mind in their respective posts, play their due role and contribute to the development of the enterprise. You could say that. However, due to the deviation of system reasons and business philosophy, some hotels do not pay much attention to or even ignore the construction of staff, and do not pay attention to methods and methods in management, which directly affects the service quality of the whole hotel, let alone let employees play a role in hotel culture construction. Therefore, we should build a good hotel culture. First, we should effectively attract hotel employees to actively participate in hotel management and decision-making, enhance their sense of ownership, stimulate their sense of responsibility, achieve the spirit of ownership, do a good job of ownership with the spirit of ownership, and do our best in hotel culture construction; Second, take the hotel as the core, condense the spirit and emotion of hotel employees, enhance their pride in the hotel, stimulate their sense of mission, promote the mutual unity among hotel employees, and make hotel employees share weal and woe with the hotel with dedication; Thirdly, it is necessary to form employees' beliefs and pursuits in various ways, so that hotel values and hotel spirit can be fully reflected in employees and become a powerful driving force for employees to consciously refine and cultivate hotel culture; Fourthly, it is necessary to cultivate employee image and make employee image the most active expression of hotel image. Such as employees' confidence in themselves, sense of honor and technical business ability, good style and professional ethics, living habits, manners and clothing, etc. Only in this way can we build an excellent staff and inject inexhaustible power into the development of the hotel. Clear key points, implement measures and strive to promote the pace of hotel culture construction. With the development of socialist market economy, hotel culture construction, as a new management mode of the times, has aroused widespread concern in economic circles. The application of this advanced management method requires everyone to concentrate, clarify the key points, implement measures, promote the construction of hotel culture in a down-to-earth manner, create a cultural system with its own characteristics, and form a shining hotel brand. First of all, we should make a feasible hotel culture construction plan. In addition to paying attention to the cultural construction of hotels in terms of understanding, it is also necessary to grasp this work in a down-to-earth manner in specific actions. According to the needs of hotel culture construction, make a feasible work plan for hotel culture construction with clear objectives and effective measures. On the one hand, we should popularize the publicity and education of hotel cultural knowledge, combine this management theory with the reality of our hotel, and clearly put forward the achievable goals of our hotel according to the present situation and the new situation we are facing; On the other hand, it is necessary to extract the hotel spirit with broad mass base and affinity, which can best stimulate the enthusiasm of employees, establish a reasonable and scientific hotel value system in line with social development, do everything possible to mobilize the enthusiasm of employees, tap the huge potential hidden among employees, and realize the double harvest of hotel economic and social benefits. Second, according to the needs of hotel culture construction, increase people-oriented investment. The main body of hotel culture construction is people, and it is the inherent requirement of hotel culture construction to attach importance to, trust, understand and develop people in management. Most successful hotels attach great importance to the construction of people-oriented hotel culture. To realize the people-oriented management concept, we must increase investment in this area. On the one hand, we should create a good environment conducive to the growth of talents; On the other hand, we should pay more attention to employees' lives, strive to improve their living environment and accommodation conditions, and make them feel proud to be masters of their own house. In this regard, we must be willing to invest and be willing to invest. Only in this way can we give full play to the subjective initiative and positive creativity of employees, thus creating good talent conditions for the development of hotels. Third, hotel operators should constantly strengthen their own learning. The leadership quality and management quality of hotel operators are the decisive factors for the rise and fall of enterprises. The formation of hotel culture may be the result of the joint creation of all hotel employees, but the important beliefs in hotel culture are all formed at the upper level without exception, and then gradually affect all hotel employees. I think everyone has a clear understanding of the importance of learning. However, it is very difficult to take concrete actions. Many bosses are often stuck in the daily tedious affairs, and have no time to learn and master the latest trends of the hotel industry, to study the ideas and methods of hotel management, to mechanically copy what others have already done, and some even rely on experience and feeling to manage hotels. This is unsustainable in the highly competitive modern hotel industry. We should learn from the country's major policies, advanced management experience and excellent management methods. At the same time, according to the actual situation of our hotel, we should form a set of management mode with the characteristics of our hotel, which will drive and influence our employees to spend their spare time on their studies and form a study group with a strong learning atmosphere. Only in this way can our hotel improve its taste and grade and remain invincible in the fierce market competition forever.