What products are there for the elderly? What are the existing products of daily necessities?

At present, the market demand for products and services for the elderly in China is 600 billion yuan per year, but the products and services provided for the elderly are less than 654.38+00 billion yuan per year. The huge gap between supply and demand makes the aging industry "unlimited business opportunities". According to the international standards that the population aged over 60 reaches 10% and the population aged over 65 reaches 7%, China has entered an aging society since 1999. At present, China has become the country with the largest elderly population in the world, with the population over 60 reaching 65.438+0.4 billion, accounting for 654.38+065.438+0% of the total population. At the same time, the consumption power of the elderly in China is considerable. According to the survey, at present, about 45% of the elderly people aged 60 to 65 in China are still employed; However, 42.8% of the urban elderly have savings, and only one pension will increase to 838.3 billion yuan by 20 10. The consumption market for the elderly should be a huge market in reality. At present, China's old-age products and services industry has just started, involving pension institutions, health care products, tourism, real estate and other fields, and all aspects of characteristic products and services still need to be developed urgently. Product classification for the elderly: 1. According to the survey, 59. 1% of the elderly in China exercise by walking, far more than other sports activities, so the focus of fitness products for the elderly should be on local fitness products and small fitness products. Such as: fitness bicycles, fitness balls, spring tensioners, various ball supplies, etc. Full-body fitness equipment should be mainly outdoor fitness facilities. Second, leisure products. Older people have more time for recreational activities. In addition to traditional entertainment projects, the elderly should develop more new projects suitable for their leisure, such as educational toys. Many studies have shown that using their brains can slow down brain aging and keep their thinking vitality. Educational toys such as Go, Chess, Nine Rings, Puzzles and Stuffy Boxes can increase their interest and flexibility of thinking. In addition, leisure activities such as doing housework, cooking, playing chess, fishing, raising flowers, raising birds and traveling are also popular among the elderly. Related products, such as portable and easy-to-assemble fishing tools, convenient cookers, small-scale tourism products and communication products, are also hot spots for the elderly. Active leisure activities can help or induce the elderly to establish a good personal lifestyle, so that they can maintain a happy psychological state and extensive interpersonal relationships, thus reducing the chances of illness. Third, the physiological characteristics of the elderly determine that they need more care and more humanized design in their daily life. This includes stationery, toiletries, bedroom supplies, various household appliances, transportation and so on. It should be redesigned according to the actual needs of the elderly. The elderly have lower bone density, inflexible activities and are prone to fall. Therefore, the shoes worn by the elderly should increase friction and use special anti-slip materials, especially slippers that are often worn at home, because the floors and tiles at home are very smooth and easy to get wet. It is a big deal for the elderly to go to the toilet. The existing toilets are made according to conventional standards and are not suitable for the physical condition of the elderly. Old people should use sitting toilets with handrails, which can be lifted and lowered, and equipped with call equipment. Foreign practice has proved that the reformed toilet has obviously reduced the death of the elderly in the toilet. Special toilets for the elderly should not only be sold in medical equipment stores, nor should they be installed after the elderly are sick or paralyzed. This is just a remedy after the sheep died. It should become a common toilet for the elderly, which can not only prevent the occurrence of diseases such as cerebral hemorrhage, but also make going to the toilet a relaxed and pleasant thing. Living AIDS for the elderly are the key contents of our design, such as hearing AIDS for the elderly, button clips for the elderly with trembling hands, thick pens for the elderly, wooden-handled knives, thermometers for reading, walkers, kneading chairs for relieving fatigue, computers and mobile phones suitable for the elderly, tubs with anti-slip and massage functions, and clothes that are easy to clean and put on and off. These products are designed by designers according to the specific needs of the elderly. The demand for life supporting products is the general demand of the elderly. Nursing supplies and medical devices are designed for the elderly who are sick and unable to take care of themselves completely. Such as: wheelchairs, physiotherapy instruments, diapers for the elderly, blood circulation machines, etc. The aging of population causes changes in family size and family structure, which weakens the family's pension function. With the aging of the population, the proportion of elderly people who are disabled and unable to take care of themselves is increasing. With the help of nursing and medical products, the elderly can take care of themselves in part. Principles to be followed in product design for the elderly: 1. Reasonable function and strong pertinence. Due to the gradual decline of physiological functions of the elderly, they have certain obstacles in using existing conventional products. Therefore, it is necessary to understand the special needs of the elderly and solve the problems of existing products in a targeted manner. According to the needs of the elderly, the product positioning should be accurate and the function should not be too complicated. While satisfying the function, it should also meet the behavioral needs, psychological needs and aesthetic needs of the elderly, making it a veritable product for the elderly. Second, the principle of simplicity The daily necessities of the elderly should avoid sharp corners and protrusions, the functions and forms should be properly integrated, the decorative forms should be reduced as much as possible, and the product appearance should be concise and complete to avoid mechanical coldness. Old people are conservative and slow to accept new things. Product modeling should highlight a sense of stability, generosity and friendliness on the premise of meeting functional requirements. Color contrast should not be too strong, it is best to use a brighter middle tone, and some accessories can be used in pure colors, which are decorative. Third, the principle of easy to learn and easy to use Some people advocate the principle of "zero" learning. The so-called "zero" learning does not mean that you don't need to learn, but that you can use the product without special training, and you can use it at a glance with reference to the product manual, or with a little adaptation and guidance. Some product operation interfaces are marked in foreign languages, which in itself creates obstacles for the elderly, let alone easy to use. Take the computer as an example. The first is fear. Many elderly people always think that computers are too advanced to learn. Although some elderly people are eager to receive computer education, they lack computer products and effective computer learning methods suitable for their physiological characteristics. It is very important that the products used by the elderly are easy to use. If the use of the product is obscure, many elderly people will feel afraid of difficulties, or they will not be able to master it well after learning, which will lead to bad feelings and the function of the product will not reach the best effect. Four. Safety and reliability products for the elderly need higher safety performance and self-protection function to eliminate potential safety hazards. It is the basic requirement that the product can effectively ensure the operation of the specified functions within the specified time and life cycle. Water supply equipment, electrical equipment and gas equipment in houses and facilities should be not only easy to operate, but also safe and reliable. For example, buildings use gas for cooking, and gas mains and gas stoves generally have on-off valves. The normal operation should be to turn off the gas main first, and then turn off the gas stove, but sometimes the elderly only turn off one of the valves when they are busy, or the operation of turning off the gas is not standardized. Such examples happen frequently around us, and there are many security risks. We should consider this problem for the elderly when designing gas stoves. We can install a reminder device for the elderly on the gas stove. Because the elderly are vulnerable groups, according to the frequency and intensity of product use, the strength of product structure and materials should be increased in product structure design. The interface operation is simplified or self-powered, so that the elderly can fully trust and use it. 5. The quality is in line with the pricing. There are few varieties and styles of famous brand products for the elderly, and the products are low in science and technology, which makes the elderly consumers uneasy in product quality and after-sales service. Take the fitness equipment for the elderly as an example. So far, there are no famous brands. Many products are produced by some small manufacturers, often full of faults and maintenance problems. On the one hand, manufacturers feel that the "elderly market" is sluggish, while consumers feel that the prices of elderly products on the market are too high. A gentleman wants to buy his mother an old man's building block for her birthday, so that the old man can get rid of loneliness. He went to several shopping centers to see that the price of a plastic building block was almost the same as that of 300 yuan, and then he looked at the fitness equipment for the elderly. No one with a simple structure costs less than 500 yuan to go to 600 yuan, and the slightly more complicated one costs nearly 1,000 yuan. Even an old man's wrist exercise equipment costs more than 100 yuan. High price is not the main reason. Many consumers complain that the quality of pension products is too poor. Many manufacturers pay too much attention to the function of products and ignore the quality of products, so it is difficult to achieve value for money. According to industry analysis, the profit of pension products on the market at present is on the high side, which is about 60% higher than other products. The main reason is that the pension market has just started and has not yet formed a certain scale. Manufacturers who get ahead of others are eager to make money and despise the quality of their products. Quality and practicality are the main factors that manufacturers should consider. At present, there are still great differences between the south, the north, the east and the west, and between the cities and the countryside in China. How to do a good job in product development and sales in the elderly market is also very different. However, the goal of improving the quality of life of the elderly is the same, and the improvement and research and development of elderly products should conform to the current social and market development status. The above are some ideas put forward by the author, which need the attention and efforts of the whole society to be realized.