Why did the news of "Master Bao's pastry shop queued for 7 hours" explode on the Internet?

Master Bao's pastry was established in 2004, when the store was very small, only 50m? 60 meters? . And the business scope is relatively small. Only when Hollywood, Delicious and other cake brands are selling well in Beijing, Master Bao's cake business is decreasing day by day.

In order to gain a competitive advantage, Master Bao, after a long period of research, introduced the minced meat Beckham cake. Because the shop is close to the school, minced meat and Beckham's cake are popular with many young students. After that, many students lined up in front of Master Bao's pastry shop to buy, and gradually Master Bao's cakes became popular in Beijing. So far, Master Bao's cakes have 65,438+04 stores in Beijing and 2 in Tianjin. Although Master Bao's pastry has gained a certain popularity at this time, it is Shanghai that really makes it a "network celebrity".

In February this year, Master Bao's pastry opened in the store of Shanghai People's Square. Soon after the store opened, people lined up in front of the door. Many people waited in line for seven hours to eat the cake of master Bao. However, there are many scalpers in the buying team, and most of them come to earn the middle price difference. It is precisely because of the addition of scalpers that Master Bao's cakes have become more popular. As a result, a message that "Master Bao's pastry shop in Shanghai People's Square stood in line for 7 hours, and scalpers sold their numbers at high prices" went viral on the Internet.

Master Bao's cakes became popular and became a celebrity product on the Internet.

It is reported that most of the products in Master Bao's cakes are handmade. In order to ensure product quality, Master Bao will strictly control raw materials and production procedures. Products produced on the same day are sold on the same day and will never be sold the next day. This is a strict requirement for the quality of Master Bao's cakes. In order to strengthen the management of the store, Master Bao's cakes are all directly operated, and every manager of the direct store starts from the most basic apprentice.

Through this series of measures, master Bao mastered every process from production to production technology. Strictly control product quality to meet customer needs. Live production is fresher. Most of the cakes we used to eat were made in the early hours of that morning.

Although this production method is very convenient, the products made in the early morning and those made on the spot still taste different.

Master Bao's cakes just grasped this point and innovatively introduced the products made on the spot.

These cakes made on the spot are loved by many people, which is one of the reasons why Master Bao's cakes are attractive. With the improvement of customers' requirements for product freshness, on-site production may become the mainstream form of pastry brands.

Good quality and low price, high cost performance. Unlike Ms. M's thousands of cakes, Master Bao's cake price is very close to the people, which is also one of its advantages. As can be seen from the above, the price of Master Bao's pastry products ranges from several yuan to several tens of yuan. Many people who have eaten master Bao's cakes will give such comments: good quality and low price, good taste and sufficient weight.