Transform traditional culture by creating more immersive, interactive and experiential new consumption scenes.

By creating more immersive, interactive and experiential consumption scenes, traditional culture and consumption pull complement each other.

A spokesman for the Ministry of Commerce said that with the arrival of the Dragon Boat Festival, summer vacation and other peak consumption seasons, consumer demand for leisure shopping, tourism and sightseeing will be further released, and the consumer market is expected to continue to maintain a steady growth trend in the second quarter.

At the same time, various places have also played new tricks in classic traditional Dragon Boat Festival projects such as dragon boat racing, making zongzi, hanging wormwood and enjoying ancient music. The traditional intangible culture with lush gardens and long ancient charm is colorful.

Since the beginning of this year, China's consumption potential has been gradually released, which has played an increasingly important role in stimulating economic growth. However, the current domestic consumption growth still faces some constraints, and there is still much room for improvement in residents' spending power and willingness.

In the context of the gradual recovery of the consumer market, it is promising to pay attention to cultural characteristics, develop the unique cultural connotation contained in traditional festivals, develop creative consumer products and services that the public likes, stimulate consumption growth through traditional holiday consumption, and continuously release the consumption potential of residents.

In order to stimulate consumption, many places take advantage of the upcoming Dragon Boat Festival to launch a new round of consumption promotion activities. These activities run through the Dragon Boat Festival, summer vacation and even last longer, adding more confidence and vitality to the consumer market.

Judging from people's willingness to travel, the Dragon Boat Festival holiday and the summer tourist season are approaching, the consumption enthusiasm of superimposed passengers is high, the travel resources are fully restored, and the cost of air tickets and fuel is obviously reduced. The overlapping consumption scenes are expanding, the tourism radius is expanding, and the tourism market is also accelerating.

The excellent traditional culture of the Chinese nation is a flowing and vivid history, which has been passed down to this day and reflects people's feelings after their material life is enriched. The public's attention to traditional festivals reflects the charm and cultural self-confidence of China's traditional culture, and consumption is the external expression of residents' inner spiritual needs. Therefore, making full use of traditional festivals to stimulate consumption is a pragmatic measure to promote consumption growth.

Different from traditional festivals such as Dragon Boat Festival in previous years, it is inevitably "planned" and "consumed". This year, the characteristics of Dragon Boat Festival cultural heritage are more distinct, and the profound historical connotation is more prominent. All localities are adapting to local conditions, meeting people's holiday consumption needs from multiple angles and levels, and releasing consumption vitality. At the same time, they are trying to carry forward the charm of traditional Dragon Boat Festival culture in China.

In Beijing, according to its own characteristics, the parks in the city have prepared unique folk cultural activities for citizens and tourists. Go to the Summer Palace to make zongzi, go to Wenyuhe Park to experience the mini dragon boat race, go to the Temple of Heaven to make sachets to avoid epidemics, and go to Xiangshan to throw pots and shoot five poisons.

69 characteristic cultural activities are rich and colorful. On the bank of Sanlihe River in Qianmen, the folk experience of the Dragon Boat Festival has attracted 100 media reporters based outside Beijing, through whom the charm of China's traditional culture will be transmitted to further places.

On the Internet, the colored rope symbolizing praying for Najib is no longer just a holiday gift from elders to children, but a new fashion ornament. According to the data of an e-commerce platform, since the beginning of June, the sales of multicolored ropes have increased by more than 1 1 times year-on-year, and 80% of consumers are young people aged 16-25.

China's traditional culture develops through inheritance, inherits through development, and promotes through exchanges and mutual learning. This Dragon Boat Festival, let us see a new way to unlock the Dragon Boat Festival tide and appreciate the new kinetic energy of "living" traditional culture.

With the help of traditional festivals to stimulate consumption, we can never rely on high-priced zongzi, luxury gift boxes and simple discount promotions to win the world, and we can never seize the market by turning Dragon Boat Festival and Mid-Autumn Festival into "Zongzi Festival" and "Moon Cake Festival". Only by organically combining stimulating consumption with cultural inheritance can we win business opportunities and inject fresh blood into traditional culture when every traditional festival comes, and the two complement each other.

By creating more immersive, interactive and experiential consumption scenes, the traditional culture can be subtly integrated into the whole consumption process, which can not only extend the breadth and depth of consumption, but also enable more young people to face the cultural impact of global diversification and truly experience the charm of China's history and culture, thus enhancing their national identity and cultural self-confidence.