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How does Alibaba make money?

Question 1: How does Taobao make money? Most people will think: Is Ali Bar under the leadership of Ma Yun doing too well and doing good things to serve everyone? Internet users actually pay for shopping on Taobao for free, and businesses also open stores for free. What is even more incredible is that Taobao will have a special person to maintain the security of online transactions to protect the interests of buyers. In fact, the enterprise cloud does not make more money and wants to do something useful to serve the people. As the saying goes, businessmen are invincible, and of course they make money by doing so. Think carefully about the online shopping process: 1, netizens recharge the money in the bank card to Alipay (Taobao's trading tool); 2. The netizen transfers the payment from Alipay to Taobao Trading Center; 3. Taobao Trading Center will notify the seller to deliver the goods after receiving the payment; 4. Inform Taobao Trading Center to pay the seller after the seller receives the goods correctly; After the transaction is completed, the payment will be transferred to the seller Alipay, and then the seller will transfer the payment to his bank account. In fact, a seemingly simple transaction contains huge business opportunities: the money is temporarily kept by Taobao from the buyer's bank to Alipay, from the buyer's payment to the seller's delivery, to the buyer's confirmation, and then to the seller's Alipay after the transaction is successful. This is not a short transaction time. On average, each transaction takes 65,438+00 days at the earliest. The payment time on Taobao is very short. At the same time, many netizens put a certain amount of money on their Alipay at one time. Moreover, after the seller receives the payment, it is generally not in a hurry to transfer money from Alipay, even if it is transferred, it will take at least 2 days. This one-to-one retention period plus 10 days of this transaction simply calculates each payment according to 15 days. During this 15 day, the buyer's payment has been kept by Taobao. How big is Taobao's daily turnover? What's the interest on all the money in the bank? What is the daily operating cost of a bank store? And what is the operating cost of Taobao? How much money can Taobao make if it doesn't make a deal? This is only the direct benefit that ordinary people can see. When most people open stores on the same website, the competition is naturally strong. If businesses want more people to buy their own products, they must do publicity and advertising. Where should they do this? Of course, it is also a website that opens a shop. This time is not free, but to pay for the website.

Question 2: How does Alibaba make money? How does Alibaba make money?

"In 2002, Alibaba will make a profit of 1 yuan, in 2003 it will make a profit of 1 billion yuan, and in 2004 it will make a daily profit of 1 10,000 yuan." In April 2002, during the cold winter of the Internet, the emaciated Ma Yun told reporters, "I dare to say this because Alibaba has found its own profit model."

"A good business model must be simple. Alibaba's current business model is very simple, that is, charging membership fees. " Ma Yun achieved his original goal in three years. According to the data disclosed by Alibaba, in 2004, Alibaba's net profit was 600 million yuan. However, Ma Yun is still unwilling to elaborate on his business model for fear of revealing the real situation of revenue.

The reporter learned that there are two kinds of members on Alibaba, one is China supplier; One is a member of Tong.

The service of "China Supplier" is mainly oriented to export-oriented enterprises. Relying on the online trading community, it recommends China's export suppliers to international merchants who purchase through e-commerce, thus helping export suppliers to obtain international orders. Its services include an independent "China supplier" account and password, and the establishment of an English website, so that more than 420,000 professional buyers from 220 countries around the world can browse the enterprise online. At present, the membership fee of suppliers in China is 60,000-80,000 yuan/year.

"Cheng Xintong" focuses more on domestic trade, and helps "Cheng Xintong" members gain the trust of buyers by showing registered members the evaluation and transaction integrity records of third parties in Alibaba. Cheng Xintong's membership fee is 2300 yuan/year.

According to Alibaba's own disclosure, as of May 2005, there were 6,543,800 suppliers registered in China through Alibaba, and nearly 6,543,800 registered users of TrustPass (by the end of 2004, there were more than 8,000 suppliers in China, while the number of TrustPass members was 60,000). Based on this estimate, Alibaba's annual revenue should be close to 654.38+0 billion yuan (of which, the annual membership fee receivable by Unicom is 230 million yuan, and the maximum membership fee receivable by China suppliers is 800 million yuan).

In addition to being easily trusted by buyers, suppliers in China and members of Chengxin Tong also have the priority to publish enterprise information, so that customers can find enterprises more quickly. "The key is that Alibaba must ensure that the online identity of the enterprise is consistent with the real identity, and establish a sound credit evaluation system so that everyone can make money in an environment of mutual trust." Ma Yun said.

"There are five ways to ensure integrity, namely, third-party certification (enterprise credit reporting agencies provide credit certification, including legal registration records of industrial and commercial departments, business authorization, etc.). ); Offline certificates and honors; Alibaba activity record; Member evaluation; Creditor. " Ma Yun said, "The problem to be solved in e-commerce in China is mainly the integrity problem, and this whole system is to ensure that the integrity problem is solved."

According to the data provided by Alibaba, there are 4.8 million free China merchants and 6.5438+million overseas merchants on Alibaba, in addition to paid suppliers in China and members of TrustPass. Last year, the total value of products exported through Alibaba was $654.38+000 billion. Take Zhejiang Yongkang as an example (the world's largest scooter supplier), and 70% of local enterprises export through Alibaba. Many of these exports exceeded $10 million.

"When so many people can make money through Alibaba, Alibaba should also make a little money." In 2002, Ma Yun, who was looking for the future for Alibaba, said.

As for whether Alibaba will go public to make more money, in 2004, Ma Yun told reporters that "Alibaba will go public only if its annual profit reaches at least 654.38 billion yuan."

"Alibaba's business has no policy risks such as MMS and online games, and export is an industry encouraged by the state. Alibaba's listing can get a higher P/E ratio than Sina and Shanda. " A former executive of Softbank China commented.

At present, the market price-earnings ratio of Sina is about 30 times, and the price-earnings ratios of Shanda and Netease are both 35 times.

Free Taobao enclosure

The profit earned by Alibaba in B2B field enables it to support a "child" who only spends money at present, namely Taobao, a C2C trading website under Alibaba. "Taobao is still a child. Although there is room for development, it is important to cultivate it now. " Ma Yun said this.

Alibaba founded Taobao in 2003. In July of that year, it injected 654.38 billion yuan into Taobao. In July 2004, it was announced that it would inject another 350 million yuan into Taobao.

In China's C2C market, Taobao's rival Yi Bei seems to have more money. March 2002, e >>

Question 3: How does Alibaba make money? Doing e-commerce, relying on advertising, provides various business opportunities for enterprises, that is, if you find interested business opportunities on his website, you must register as a member and pay to see the contact information of the other party. Membership registration is 2300 a year.

This was found on the Internet:

How does Alibaba make money?

The reporter learned that there are two kinds of members on Alibaba, one is China supplier; One is a member of Tong.

"When so many people can make money through Alibaba, Alibaba should also make a little money." In 2002, Ma Yun, who was looking for the future for Alibaba, said.

As for whether Alibaba will go public to make more money, in 2004, Ma Yun told reporters that "Alibaba will go public only if its annual profit reaches at least 654.38 billion yuan."

At present, the market price-earnings ratio of Sina is about 30 times, and the price-earnings ratios of Shanda and Netease are both 35 times.

Free Taobao enclosure

Question 4: How does Alibaba make money? The trend industry is simple. Legal, risk-free, no harm to contacts, no harm to oneself, easy to reach business and can communicate.

Question 5: How did Ma Yun's Alibaba and Taobao make money? Everyone knows that Alibaba makes money by charging various fees.

Not many people know how Taobao makes money. Let me answer this question.

Taobao has billions of transactions a year, all of which are paid by Alipay.

It takes several days to get in and out, during which the interest is Taobao's.

Although a single pen is less than a penny, the transaction volume of billions of dollars is different.

In addition, Taobao also has paid services, which is also a source of income.

More importantly, being free now may not always be free.

If he loses his competitors in the future, there may be changes.

He is spending money to occupy the market.

Question 6: How does Taobao make money (that is, how does Ma Yun make money)? Every seller put a deposit of 1000 on Taobao platform. Tmall has more deposits. There are 89 million sellers now. 8 million times 1000 equals 8 billion yuan, because as sellers, they all want to do business for a long time and gain the trust of buyers, that is, your deposit will not be taken away by the platform for a long time. None of you will move, but Ma Yun will move the money, and he will use it to do other business. This is why Ma Yun became the richest man in Chinese mainland in a short time. Do you understand?

Question 7: How does Ma Yun make money? It is well known that Alibaba makes money by charging various fees.

Not many people know how Taobao makes money. Let me answer this question.

Taobao has billions of transactions a year, all of which are paid by Alipay.

It takes several days to get in and out, during which the interest is Taobao's.

Question 8: How did Ma Yun's Alibaba make money? 1, Alibaba stands on honesty to make money. Tong used to spend 2300 yuan a year.

The price must have gone up now. You bought Cheng Xin Tang. You can know the purchase information of other merchants. In this way, you will increase your chances of donating money.

2, Taobao, making money is relatively simple, for example, the goods must cost money.

3, Alipay, Alipay transactions on non-Taobao websites are generally charged according to the turnover. Such as 100 yuan, 1.5 yuan.

There must be many other money-making projects.

Question 9: How does Taobao make money, how does Alibaba operate and how does Alipay make money? Who can tell me about it? The problem is a bit big. Taobao has many ways to make money. The first thing all platforms need is traffic. Since Taobao is the first thing that comes to mind when shopping now, in a sense, this is monopoly. For merchants, with the hope of traffic trading, they are willing to open a shop on Taobao. For customers, Taobao itself has so many merchants that it is convenient to compare prices. So, everyone went to Taobao. After your transaction, the money will enter Alipay, but it will take a long time from delivery to receipt, and many people will not pay for the receipt immediately, so Alipay can take up more than ten days of funds. Alipay can take out the money and do whatever it wants, as long as he has money to give to the merchant when you finally confirm the payment. In other words, the cash flow of all merchants is occupied by Taobao and Alipay. This is only one aspect of it. If there is traffic, there will be various expenses. At the very least, advertising is a big piece. At the same time, we can cooperate in many ways and seek benefits from cooperation. Think of it as a port. As long as ships from all over the world pass through here, will you worry that this port has no income?

Question 10: How does Taobao make money? Through Alipay, the payment paid by the buyer needs to be temporarily stored in Alipay company, and then the payment is confirmed to the seller after receiving the goods. Moreover, the funds in Alipay account can't be withdrawn to the bank account immediately, so many sellers' Alipay accounts will have considerable funds, and it will take some time to withdraw them uniformly, which will seriously affect the capital turnover rate. Moreover, the buyer is not willing to transfer the money to the bank account, for fear that the next shopping needs to recharge the Alipay account with online banking.

Alipay's huge deposit funds provide Taobao with a lot of cash flow, which reminds me of the story of borrowing chickens to lay eggs. We used to think that sellers are Taobao's most valuable customer base, because buyers' loyalty to Taobao is not very high, at least Taobao can't charge buyers transaction fees, and any professional Taobao seller can't ignore his online shop. The misunderstanding caused by this is that Taobao will provide charging services to sellers within three years, thus achieving profitability.

The so-called businessmen generally make a living by trading commodities, buy low and sell high, and make profits by taking advantage of the price difference between wholesale and retail, rather than directly engaging in the manufacture and production of commodities. These online merchants are no exception. Purchase, sale and storage are the three basic commercial links in doing business.

Let me analyze the sales link first:

Under the traditional business form, due to the information asymmetry between buyers and sellers, buyers are restricted by transportation, time and physical cost, so they can only compare goods in a relatively narrow range, and it is enough not to lose money. Shopkeepers often ignore buyers who are too smart, because sellers need to choose customers as well as customers. Because of the information asymmetry between buyers and sellers, merchants always have profit space, that is, they only buy mistakes and don't sell them wrong. On the internet, the most critical price information of the same commodity in the country can be seen at a glance by tapping the keyboard. If you want to buy a bargain, you will always find a shop that is willing to sell at a loss from low to high. This cost-free excessive price comparison strategy leads to C2C being just a game with symmetrical information, and the seller will naturally set the lowest price in the country as the price you can accept. And more often, you simply can't afford the lowest price on this network. Every time buyers compare, you sell it at the lowest price on the internet, which guarantees that you will lose your pants. If you want to have a reasonable commercial profit, you must set a higher price, so after the price arrangement, it has not been noticed by buyers.

Due to excessive information search in the sales process, a businessman's most valuable business secret, that is, pricing strategy, becomes worthless, because your pricing strategy is no longer just aimed at a few competitors in the annex, but thousands of peers across the country. No matter how strong your business ability is, you will be defeated by a huge low-priced monster.

The fatal flaw in the sales pricing link has led to the rise of online wholesalers and the collapse of the purchase and sale chain of some retailers, resulting in the so-called franchise chain and no-goods consignment mode. On the surface, the merchant involved in consignment has no capital investment, business risk and cash pressure, but in fact he is not a real businessman at all. Because there is no goods, there is no purchase and inventory link, so I am just a wage earner who helps others sell products, even worse than a salesman who relies on sales performance commission. Salespeople have a basic salary as a stable income and a legitimate occupation. It's just ridiculous that they are deprived of their qualifications as businessmen when they are wage earners for others, but they regard themselves as online merchants. Of course, I'm talking about pure online agency. As for the agency service provided for cooperation or other reasonable business considerations, it is also a feasible business operation mode.

In traditional business, wholesalers will not supply to scattered buyers. After all, the wholesale of small profits but quick turnover depends on quantity. If it is sold to customers at wholesale price, it will directly damage the profit space of retailers, who are the channels for wholesalers to take volume. Imagine a retailer struggling for many years, becoming a wholesaler and establishing its own channels. Will he be willing to fight the price war, damage his own channels and return to the old road of retail? The answer is obvious, it is impossible to sell it to retail customers at wholesale price, and the disadvantages outweigh the advantages. On the other hand, wholesalers have become price killers on the Internet. They can retail a considerable number of products at wholesale prices, play low-priced cards, and then develop some speculators to work for him at no cost. Paradoxically, promoters not only have no basic salary, but also have to pay the membership fees of wholesalers to provide consignment services on a quarterly basis. Is there any financial pressure on the agent? It doesn't matter much if you can't earn back your membership fee. Don't do it next season. However, without a few orders, it will definitely feel too bad. Even if you want to earn a few praises, you will raise the banner of low price, because wage earners have no capital turnover ... >>

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