A complete set of bank activity implementation plans

In order to promote the development of various services of the bank and establish a good public image of the bank through its opening activities, how does the bank plan its activities? The following is my carefully collected bank activity plan. Let me share it with you and enjoy it.

Bank activity plan 1

In order to give back to customers better, _ _ Bank _ _ Provincial Branch has specially launched the "Colorful and Polite" gift plan for Jinsuika, where you can enjoy eight great gifts, enjoy the wonderful spring, summer, autumn and winter with you, and even have 365 days of daily gift surprises.

A heavy gift: courtesy when dealing with cards

During the Dragon Boat Festival, we successfully applied for Jinsui Credit Card and presented a beautiful gift, which was free of annual fee in the first year, five times in the first year and free of annual fee in the second year.

Double gift: activation card bonus gift

During the Dragon Boat Festival, a new Jinsui credit card will be opened. After the card is approved, it will be activated for consumption once, and unlimited gifts will be given, that is, 2000 points will be given; Old customers activate consumption once and give away 1000 points.

Triple gift: bank card consumption points are polite

During the Dragon Boat Festival, all kinds of Jinsui cards (Jinsui debit card, quasi-credit card, credit card and various co-branded cards) of our bank will continue to enjoy the reward of consumption points. General department stores, hotels, restaurants and other merchants spend one yuan to accumulate one point, and wholesale merchants 100 yuan to accumulate one point; The single consumption limit outside the province is 20000 points; 8 points accumulated in USD account 1 USD; There are no points for collection and payment. At that time, we will provide you with four series of exquisite fashion gifts, such as exquisite women, tasteful men, happy baby and healthy life, which will make your life more quality and memorable.

Four gifts: city card consumption gift

In addition to the above multiple gifts, Jinsui City Card can also enjoy discounts such as consumption, free car washing, fitness and beauty, tourism and leisure in more than 3,000 "convenience e-shops" in the province, and will also enjoy a series of surprises in spring, summer, autumn and winter. Jinsui City Card is the first choice for city life.

Bank activity plan 2

The New Year's Day of 20_ is coming. In order to show the company's fruitful achievements, enrich the lives of employees, build the company's corporate culture brand, strengthen team building, and meet the 20_ with a better mental outlook, the company decided to hold a New Year's party at 65438+2 _ _ (tentative time).

1. Activity theme: Welcome the New Year and create more glories.

Second, the purpose of the activity:

1, build corporate culture brand and increase cohesion;

2, strengthen the contact and communication between colleagues in various departments;

3. Enhance the collective language spirit of employees.

III. Contents of activities

Participants: leaders at all levels of the company and all employees of the company.

Activity time: 65438+February _ _ _ _ (tentative time).

Venue: conference room on the first floor of the company.

1. Company New Year's Day Dinner

2. Speech by company leaders

3. Cultural performances

Fourth, the preparatory work for the previous activities

(a), party planning and preparation time (time node), the establishment of the party preparation team, this stage is mainly to do a good job in publicity, program collection, host determination.

1. Notify all departments to submit the program list and program type. The types of programs in various departments are limited, and screening will be carried out at that time. (Deadline for Registration)

2. Determine the participants of the reported project.

3. The host of the evening program decided

(2) Coordination progress period (time node) of the party, which mainly completes the rehearsal of the program, the arrangement of the program list, the arrangement of the stage lighting and audio equipment, the background wall and the purchase of goods.

(3) countdown to the party (time node). At this stage, the whole process of the party (including the program list) is determined, rehearsed, finally publicized, and arranged inside and outside the scene.

(4) During the official performance of the party (time node)

1. Arrange the cast and rehearse all the programs later.

2. The reception work of the on-site leaders and the order of the audience entering and leaving the venue.

3. Before and after the party starts, the on-site order maintenance work and various logistics support work.

Step 4 finish the work after the party

Verb (abbreviation of verb) New Year's Eve party content: (All employees who enter the venue sign in before entering the venue, fill in a lottery ticket with their own names and put it into the lottery box, and they can participate in the lottery after the party)

1, the host is on.

2. Please ask the leader to speak.

The leader announced the official start of the New Year's Eve party.

4. The performance of the program has started.

5. End of activity

Sixth, interactive games

Interactive games can be interspersed in the program, and the games can be registered by employees on the spot. Participants will receive prizes, and the winners will receive additional exquisite prizes.

Game 1: Step by step

Rules of the game: Please invite 5 pairs of men and women *** 10, and participate in groups of 2. Stand on the newspaper, not outside the paper. Two people must stand on the newspaper at the same time 15 seconds. The winner enters the next round,

Seven, performance reward

Excellent employees are recommended by all departments as guests of program selection to grade the participating programs, *** 10, with full score 10. Set the first, second and third prizes respectively. Seven, lucky draw (end of the performance)

Arrange leaders to hold a "lottery" in the lottery box for all employees attending the party. Third prize * * *: 65438+ first prize 0, second prize 3, third prize 5.

Bank activity plan 3

On the occasion of Children's Day in 2020, our branch organized a series of colorful and distinctive Children's Day themed activities with the theme of "Little Banker, Big Dream of Financial Management". More than 20 parents and children participated in the activities.

On the day of the event, parents were in high spirits and brought their children to the venue early. After they took their seats one after another, the activity officially began. The head of the retail finance department of our bank warmly welcomed the arrival of parents and children, and introduced the overall situation of Huizhou Branch and the efforts made to meet customer needs and improve the quality of financial services.

Subsequently, the on-site staff led the children to learn the knowledge of bank etiquette, patiently and meticulously explained the origin of money, the identification of RMB authenticity, financial enlightenment and other financial knowledge, which aroused the children's strong interest. After the explanation, the staff launched small games such as "small auction" and filling in wish list, and parents and children actively participated in the interaction, pushing the atmosphere to a climax.

At the end of the activity, the head of the retail finance department awarded each child an honorary certificate of "Little Banker". The children said that this activity gave them a preliminary understanding of personal financial management knowledge, and they should carefully plan their lucky money and strive to be an excellent "little banker". Many customers have also expressed their approval and purchase intention for our wealth management products.

This activity effectively enhanced the Bank's ability to stand on the local market and serve customers, and enhanced the penetration of Huizhou Branch's brand image. In the next step, the Bank will continuously improve the level of financial services and practice social responsibility.

Bank activity plan 4

_ _ Banks always attach great importance to serving local residents. Based on the concept of service as the core competitiveness, they deeply practice the service concept of "closer, closer and more intimate" from the aspects of network layout, product development and value-added services, and strive to make "Tongbai people's own bank" well and make their own characteristics. On Children's Day on June 1st, the Head Office and branches put together a series of colorful and distinctive Children's Day themed activities, and prepared rich "holiday gifts" for children.

Head office: Let my mother accompany me to become smaller than June 1st.

With the passage of time, the joy of childhood is always unforgettable, but childhood is gone forever. The Head Office organized customers to upload things or photos of "I hope my mother will grow smaller with me" on the official WeChat of _ _ Bank, selected ten happy moments when my mother grew smaller with me, and sent them holiday gifts, leading customers to "cross" their childhood together and reminisce about maternal love and childlike interest, which narrowed the heart-to-heart distance between _ _ Bank and customers and increased customer stickiness.

Business Department of the Head Office: Stars shine on Children's Day on June 1st, indulging in rewarding customers' feelings.

On the basis of the "Celebrating June 1st" activity plan of the Head Office, the business department of the Head Office held a "Starry June 1st" free prize-winning activity in the business hall in combination with its own reality. At the event site, residents can receive a beautiful notebook with the leaflet; Customers who handle business on the same day can get an extra beautiful gift. During the activity, Liu Jingli and the lobby manager of the sales department introduced the financial functions such as free inter-bank transfer and current fixed transfer of mobile banking to customers, and communicated with customers from multiple angles and all directions, and established contact with customers from multiple dimensions.

Yuehe Sub-branch: Tuition starts early and education is worry-free.

First, during the activity, organize employees to go to the school in different levels and in batches to popularize financial knowledge to teachers and students, publicize our education savings deposit, file savings deposit and seven-day notice deposit, and convey the concept of deep service of banks to parents through students, so as to cultivate the growing feelings between students and rural commercial banks from an early age. The second is to carry out social activities to encourage students to say a word of thanks to their parents with leaflets on the festival day and get a beautiful gift. While promoting the image of rural commercial banks, consciously cultivate children's gratitude thoughts. Third, hold an essay contest to encourage students to take the initiative to do housework and write their own growing feelings. Professional teachers selected the first, second and third prizes to help parents exercise their children's self-reliance and deepen the emotional maintenance between rural commercial banks and customers.

_ _ Bank's Children's Day theme activities are colorful, and the business department of the head office and Yuehe Sub-branch are only a microcosm of this activity. Ping 'an Sub-branch and Sub-branch have carried out exclusive activities according to the geographical and business characteristics, such as the "Lottery Reward" activity of Ping 'an Sub-branch. Customers who handle deposit business or open instant transfer through mobile banking during the event will have the opportunity to get smart learning machines, electric umbrellas, thermos cups and other gifts. An Peng Sub-branch and Anpeng Town Yujie Kindergarten held a cultural performance, and on the basis of sponsoring mineral water and other projects, organized employees to have in-depth exchanges with their parents. The development of these activities has promoted Tongbai Rural Commercial Bank to expand the breadth and depth of serving local residents, comprehensively improved its ability to serve local residents, increased customer stickiness and enhanced the penetration of the bank's brand image.

Banking activities programme 5

1. Concept: Marketing planning scheme is the overall planning document of various promotional activities carried out by commercial banks to achieve the expected sales targets before marketing financial products or services.

2. Role: Marketing planning is a plan for the development of a customer and the marketing of a product. Its task is to provide an action guide for changing the hazy "future tense" into an orderly "present continuous tense", and the resulting marketing plan is the blueprint for commercial banks to carry out marketing activities.

3. Features: The marketing planning scheme must have the characteristics of clear purpose, obvious comprehensiveness, strong pertinence, outstanding operability and clarity, that is, it embodies the requirements of "focusing on the theme, clear purpose, meticulous, thoughtful and specific, one thing, one policy, simple and clear".

structural model

1. Category: Marketing planning schemes of commercial banks can be divided into large-scale excellent customer marketing planning schemes, major project marketing planning schemes, market research planning schemes, product promotion planning schemes, etc.

2. Structure:

The basic structure of marketing planning scheme is:

The first part: the cover of marketing plan.

In this section, the planner should briefly summarize the following contents:

1) Full name of marketing planning.

The basic format is: _ _ The marketing plan of the bank is _ _ _

2) Marketing planning departments and planners.

Marketing Planning: Customer Department of Bank Branch

Chief Planner: _ _ _ _ _, _ _, _ _ _

3) Time of marketing planning.

_ _ _ _ _ _ _ _ _ _ _ _

Part II: Marketing planning theme and project introduction.

According to different marketing planning objects (that is, marketing planning projects), draw up your own theme. The theme of marketing planning is the cornerstone and core of the whole marketing planning, and it is the basic principle of marketing planning. On the basis of expounding the theme of marketing planning, this paper briefly introduces the planned projects, including their background, general situation, progress and development trend.

Part III: Analysis of marketing planning.

Marketing planning analysis can be classified item by item or comprehensive analysis, depending on the specific circumstances of planning.

1) project market analysis.

Macro-environmental conditions. It mainly includes macroeconomic situation, macroeconomic policy, fiscal and monetary policy, capital market trend, capital market situation and so on.

Market conditions of the project. It mainly includes the market sales and demand of existing products or services, the potential demand of customers for new products or services of commercial banks, market share, market capacity, market expansion space, etc.

Inter-bank market conditions. It mainly includes the institutions of the same trade, the target market of the same trade, the competitive means of the same trade, the marketing methods of the same trade, the possibility and degree of the same trade entering the market, and so on.

Different marketing plans need different market analysis data, which should be collected according to the needs of marketing planning and briefly explained in marketing planning.

2) Analysis of basic problems.

The problems faced by marketing planning and the problems to be solved, what are the reasons for these problems? What is the main reason? How to determine the basic ideas to solve these problems, and what is the starting point? By what means and in what way? Wait a minute.

3) Analysis of main advantages and disadvantages.

Main advantage analysis: around the theme of marketing planning, carry out some marketing activities (such as market research, new product development, marketing promotion, advertising and so on. ), and analyze what advantages we have, mainly our own advantages (that is, our own strengths), and also consider some external favorable factors. Marketing planning is to make good use of favorable factors and give full play to its own advantages. Analysis of advantages should be calm and objective, neither "over" nor "under", seeking truth from facts.

Major disadvantage analysis: major disadvantage analysis is to analyze some external unfavorable factors related to the marketing activities to be carried out, as well as their own weaknesses and deficiencies. Marketing planning is to avoid and resolve these unfavorable factors, how to make up for their shortcomings and stagger their weaknesses.

Main condition analysis: The main condition analysis is to analyze the conditions needed for the marketing activities to be carried out, including the conditions that have been met and the conditions that need to be created, list them one by one, and analyze them one by one to get the utilization and combination of resources.

Part IV: Marketing planning objectives.

The marketing planning of different projects has different marketing planning objectives, which are mostly composed of some specific indicators. Making marketing planning goals must be realistic and can be achieved through hard work.

The fifth part: marketing implementation plan (that is, safeguard measures)

Making a marketing execution plan is the highlight of marketing planning, the elaborate design, arrangement and implementation of all aspects of marketing activities, and the script for organizing and carrying out marketing activities.

When making the marketing implementation plan, the following questions should be considered:

(1) Straighten out various relationships involved in this marketing activity.

(2) Grasp the key and difficult points of this marketing activity.

(3) Determine the strategies that should be adopted in this marketing activity.

(4) Find out the available human, financial and material resources and conditions for this marketing activity, and determine the planning budget.

(5) The composition of the marketing team, the tasks, responsibilities and roles that the participating departments and personnel should complete in this marketing activity.

(6) Implement the monitoring, feedback mechanism and delivery system of this marketing activity.

(7) Time schedule for completing this marketing planning task (phased task).

(8) Sudden problems that may occur in this marketing activity and emergency measures.

(9) Assessment and reward methods of this marketing activity.

Implementation plan of related articles in the encyclopedia of bank activity plan;

1. Model essay on the implementation plan of small-scale activities organized by banks

2.6. 1 800 word bank activity planning scheme

3.6. 1 bank activity planning scheme

4. The implementation plan for the activity planning of June 1st Bank.

5. Model essay on bank marketing activity plan

6. Model essay on bank activity plan

7. Bank marketing activity plan

8. Model essay on bank planning scheme

9. Bank marketing activity plan template

10. Bank's planning scheme for New Year's Day activities in 2020