What is commercial art

A comprehensive term for commercial art refers to any art used in commerce and industry. Mainly used for printing purposes, although TV and cg animation are becoming more and more important.

Commercial artists, or graphic artists, do all kinds of work. Their illustrations are used in advertisements, magazines and books; Design promotional exhibitions, posters and greeting cards; Plan the layout of books, magazines and other publications. Some artists specialize in one type of work. Majors include typesetting and font design, medical and scientific illustrations, cartoons, fashion illustrations, fabric design, packaging design, television or computer animation.

Some commercial artists work in graphic design studios, providing services for advertisers, publishers and public relations companies. Other commercial artists are freelancers, looking for their own careers. Many large advertising companies, department stores and other commercial organizations have their own art departments.

Commercial artists should have artistic talent and imagination, and be good at communication and cooperation with people. They are not only proficient in traditional art design materials and techniques, but also proficient in computer graphics technology. Commercial printing technology is equally important. Many art and design middle schools offer two to three years of study courses to train commercial artists. Universities and colleges also offer such courses.

Artists often create commercial works with real artistic value. For example, advertising posters designed by French artist Henri de Toulouse Lake are hung in museums all over the world.