The case of e-commerce enterprise marketing model

Enterprise marketing mode in the e-commerce environment

I, business-to-business marketing

This marketing mode is mainly applicable to larger-scale production manufacturers and large-scale wholesalers and retailers for the sale and purchase of mass commodities and high-volume commodities, such as industrial and commercial enterprises to purchase or sell raw materials, spare parts, machinery and equipment and consumer goods for daily life. Forms of performance are:

1, online store mode. This mode refers to the enterprise to open a virtual store on the Internet to Web site publicity and display of the products and services operated, and thus provide the convenience of online transactions.

2, Intranet mode. Intranet mode refers to the enterprise will be limited to the intranet network open to business partners, allowing existing or potential business partners conditional access to their own computer networks through the Internet, so as to maximize the realization of the transmission of business information and processing of automation.

3, intermediary mode. Intermediary mode refers to the purchase and sale of both sides of the enterprise from the intermediary organization's Web site to check the status of the seller or producer, or query the products they sell.

Two, business-to-consumer marketing

Business-to-consumer sales, refers to the enterprise through the Internet online to consumers to sell the enterprise's tangible goods and intangible products and services marketing activities. The manifestations are:

1, tangible goods online sales mode. Tangible goods in the online sales of the most important feature is that enterprises can extend the tentacles to the world, and employ fewer workers, labor efficiency.

2, intangible goods and services online sales model. Intangible goods and services online sales is far easier than the tangible goods online sales, because it is mainly to provide information services to consumers, and therefore a wide range of applications.

3, integrated online marketing model. In order to improve the effect of online marketing, enterprises can combine the online sales model of tangible goods and intangible goods and services online sales model.

Three, the case of e-commerce business marketing model (see annex)