The planning scheme of our Mid-Autumn Festival activities

In traditional culture, the moon and the sun are the same, and these two alternate celestial bodies become the objects of ancestor worship. In the twenty-four solar terms, the "autumnal equinox" season is an ancient "moon festival", while the Mid-Autumn Festival comes from the traditional "autumnal equinox festival". The following is the planning scheme of our Mid-Autumn Festival activities compiled by me for everyone, for reference only, and I like to collect and share!

Our Mid-Autumn Festival planning scheme 1

First, the concept of activities

Mid-Autumn Festival is an important traditional festival in China, and its significance and theme is "reunion". Reunion and harmony are closely linked. Reunion is not only an external form, but also an internal harmony and communication. In order to fully tap the connotation of traditional festivals, carry forward the excellent culture of the motherland and stimulate the national feelings of teachers and students.

Second, the activity time

September 24 to September 28, 20__

Three. Activity arrangement

The first stage: Moon Festival-theme reading

Activity content:

1. Collect stories, poems and books related to Mid-Autumn Festival, and carry out relevant reading in each class.

2. Hold the Mid-Autumn Festival theme class meeting. Collect and read the classic poems about Mid-Autumn Festival, and experience the happiness of reunion and harmony in the process of tasting moon cakes and reciting ancient poems, so as to enhance the friendship between students.

Person in charge: class teacher and Chinese teacher of each class.

The second stage: Sacrificing the Moon and Recording the Moon-Exchange and Exhibition

Organize students to collect information about the origin of Mid-Autumn Festival, traditional folk customs, anecdotes and poems, make a handwritten newspaper about Mid-Autumn Festival and evaluate it in grade.

Person in charge: head teacher of each class

The third stage: Moon Festival-practical activities.

Carry out "small moon cakes to send affection" love activities. Organize some students to visit Nantong Maidisu Company to learn about the production technology of moon cakes, and condolence with the leaders of Maidisu Company to the lonely elderly in welfare homes. The visiting students write an article about the activity.

The second part of our Mid-Autumn Festival planning scheme

I. Purpose

1, let employees have a happy Mid-Autumn Festival and improve their morale;

2. Strengthen internal communication among employees and promote further harmony of employee relations.

Second, the time:

It is scheduled for the day before Mid-Autumn Festival, that is, (Monday afternoon 16: 00, company party).

Third, the location:

Jiulongtan Mountain in houjie town

Four. Participants:

All employees of the company (except the staff on duty, the staff on duty: one in the customer service department is on duty in the company office, and the security guards go to work as usual).

Verb (the abbreviation of verb) related preparations:

1, please bring your own items;

2. The Administration Department shall prepare three copies of the internal address book of the company's employees;

3. Two buses;

4. Camera, cd player, small speaker, notebook computer, microphone;

5, tents, mats, quilts, pillows and other sleeping supplies and their own daily necessities;

6. Small cards with words written on them (the number depends on the number of people, and the contents are written in advance by everyone in the company and sent to colleagues);

7. Food, utensils and drinking water for barbecue;

8, food, specifically including

9, in a good mood, prepare some interesting stories or familiar songs;

10. The Administration Department/Planning Department should survey and familiarize themselves with the terrain in advance, contact the site and design the activity arrangement;

1 1, moon cake.

Intransitive verb route/activity flow:

1) On the same day:

1, report at the company gate on the same day 16: 00 and concentrate; Please leave your own contact number to facilitate contact at that time. The administrative department will prepare three internal address books for the employees of the company.

2. Then take a bus to Houjie Panshan Camp (about one and a half hours by bus), and then camp in Area A;

3. Bake a big meal in the evening, order a spring fire party, and karaoke. Everyone will get together, talk about their worries, chat and count the stars. Employees who suffer from insomnia at night can watch the sunrise at the top of the mountain.

4. Live in a tent at night.

2) The next day

1, the next morning, first swim in the lake, play with water and take a group photo;

2. Walk to Area B after about 10;

After a full meal, you can take part in the battle between the two armies against water guns, catch big fish, soak in the swimming pool and play healthy games.

4. Go down the mountain at about 14: 30, return to the original concentration place in Dongguan by bus, and end the activity.

Seven, the cost is approximate

80- 100 yuan/person (including travel expenses), the basic activities are paid by the company, and the private shopping activities are paid by the employees themselves.

Eight. Planning and implementation

Planning: Planning Department;

Implementation: Ministry of Administration;

The administration department is responsible for this activity, and the planning department assists in its implementation.

Chapter 3 of our Mid-Autumn Festival planning plan

With the arrival of the Mid-Autumn Festival, my primary school has made a special plan for the Mid-Autumn Festival in primary schools as follows:

I. Purpose of the event

Around the theme of "Unique Mid-Autumn Festival", let students bring their own questions and guide them into bookstores, computer rooms, teachers' offices and communities. Extensive reading communication, investigation and analysis, practical experience and other comprehensive practical activities. They are all carried out, let them find their own answers, lead their own thinking to the depths, and thus enter the realm of researchers.

Second, the date of the event.

Mid-Autumn Festival, that is, the eve of August and May 15th of the lunar calendar.

Third, the venue.

In the classroom, at home.

Four. Activity content

Activity 1: the custom and origin of Mid-Autumn Festival

1, know the date of Mid-Autumn Festival, and know some customs and origins of Mid-Autumn Festival.

2. Have a preliminary interest in the traditional culture of China.

Activity 2: Mooncakes

1, feel the sweetness of moon cakes.

2. Experience the joy of labor and sharing.

Activity 3: Reading online

In order to broaden students' knowledge, students can be organized to browse the Internet, consult stories and poems about Mid-Autumn Festival, and record their most interesting contents.

Activity 4: Collaboration and Communication

In order to cultivate students' practical ability, let students cooperate with each other, form corresponding groups according to their hobbies, exchange their findings and gains, and experience happiness together.

Application and deepening of verbs (abbreviation of verb)

Through investigation and study, students learned some knowledge about Mid-Autumn Festival, and asked them to design how to spend this year's Mid-Autumn Festival, and show it in language or other ways. By collecting poems about Mid-Autumn Festival, students are encouraged to cultivate the ability and habit of being good at collecting and sorting.

Each class held a Mid-Autumn Festival poetry recital to express condolences to the poor students and left-behind children in the class, and to the elderly and disabled families in the community.

Chapter 4 of our Mid-Autumn Festival planning plan

Hotel marketing is to study how hotels identify, analyze, evaluate, choose and make use of market opportunities, how to develop marketable products, explore the best form and the most reasonable way of hotel consumption and sales in the fierce competition and changing market environment, and achieve the maximum economic benefits with the least labor consumption. A boss's business sense directly or indirectly determines the future development of a hotel.

The 15th day of the eighth lunar month is the traditional Mid-Autumn Festival in China and the second largest traditional festival in China after the Spring Festival. August 15th is in the middle of autumn, so it is called Mid-Autumn Festival. The ancient calendar in China called August in the middle of autumn "Mid-Autumn Festival", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". The Mid-Autumn Festival is coming. In order to better develop the hotel sales service and realize the double harvest of economic and social benefits, this scheme is formulated in combination with the actual situation of our hotel and the traditional national customs of our country.

I. Target market analysis

The customers of this hotel are mainly middle and upper-class people and government officials, but many of them are private consumers, which requires the hotel to take into account the personal interests of those private consumers on the basis of improving the grade.

Second, the pricing strategy

1. Meals basically maintain the original price, but some Mid-Autumn Festival-related meals can be discounted (recommended) or directly reduced.

2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.

3. The Mid-Autumn Festival package (explained below) should not be too expensive, and the per capita consumption should be controlled at 20-30 yuan (excluding drinks).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but according to the hotel's net profit).

Third, marketing strategy.

1. Make Mid-Autumn Festival special packages, which are divided into three categories according to the actual situation: affordable, medium and high. There are two meals, three meals and other types. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).

2. If the family members' birthday is August 15, they can enjoy a 50-60% discount when dining in the hotel with valid certificates (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them.

3. If the mobile phone and fixed telephone number are 8 15 (in Linfen area), you can enjoy a 50-60 discount when dining in the hotel with valid documents (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. The hotel had better contact these people directly.

As there is no accommodation service in this hotel for the time being, we can join hands with other large hotels focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.

5. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the hotel should be printed on them).

6. The activity will be held from August 10 to August 20th of the lunar calendar.

Fourth, promotion strategy.

1. Place outdoor advertisements at the entrance of the hotel, near the railway station and bus station (outdoor advertisements are mainly in the form of painting and banners).

2. TV, street banners and newspaper advertisements are combined.

3, you can try mobile phone short message advertising, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.

4. Flyer advertisements are also acceptable, but the quality of flyers must be high.

Note: You can select the above advertisements at the same time. The promotion focuses on the suburbs and can also be extended to surrounding counties and cities. The minimum audience of advertisements should be 654.38+500,000.

Verb (abbreviation for verb) Other related strategies

Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; The speed of serving must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

Effect prediction of intransitive verbs

If the promotion and related services are in place, the income will be at least 1.5 times of the usual income.

Seven. Other suggestions

1, equipped with a computer in the service hall to keep some key customer information at any time.

2. Enter the customer's information into the database with the consent of the customer (the key is the customer's name and mobile phone number) for future promotion services (this content can be refined later).

3. Make the hotel website as soon as possible. The website must be made by professionals. Domain names should be simple and easy to remember. Web pages should reflect the imaginary hotel characteristics, mainly in warm colors. It's best to have big FLASH animation on the home page, as well as news release system, on-line marketing, customer message board, customer forum, employee entertainment and so on. Enhance the hotel's popularity through online marketing (the biggest advantage is that it is popular and has low cost).

Chapter 5 of our Mid-Autumn Festival planning scheme

I. Purpose

Promote yourself through the festive atmosphere, improve the company's popularity, and lay the foundation for post-holiday popularity.

Second, thought.

Mid-Autumn Festival is a traditional festival in China, which is popular side by side in this city and countryside. This is a good opportunity for all enterprises to try their best to create value. We must let our customers get some value from us, so the main purpose of our Mid-Autumn Festival activities is to make a beer and create a popularity afterwards. I believe that by strengthening service quality, performance lineup, preferential gifts and external advertising, it will bring consumers a brand-new feeling. It is convenient for our brand image and better spread among consumers.

Third, the website layout

Mid-Autumn Festival is a traditional festival for China people. In terms of fabric, it should not be different and really popular. It should be mainly festive and red. In order to reduce the cost of cloth, it may be necessary to use other scenery.

1, the periphery is mainly elastic, mainly to fill some empty places, so that the whole site becomes fuller and will not appear monotonous.

2. Hanging banners outside the gate: Celebrate birthdays with the whole world and join hands to celebrate the Mid-Autumn Festival. (Some golden balls and VCD discs can be hung around and at the top of the stage to supplement the refraction of light and increase the effect of on-site lighting. )

3. Some lanterns can be hung on the surrounding ceiling to render the atmosphere of Mid-Autumn Festival.

You can make a large poster at the entrance to show the activities of the festival.

Hang the words "Happy Mid-Autumn Festival" in a conspicuous place.

6. Festival prizes are displayed at the entrance of the gate.

7. Post advertisements on stairs and conspicuous places.

Fourth, marketing strategy.

1. Making Mid-Autumn Festival special packages can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).

2. Family members whose birthdays are 15 in August can enjoy a 50-60 discount (according to our actual decision) when dining in our store with valid certificates (household registration book and ID card). It is recommended to recommend Mid-Autumn Festival package to them.

3. If the mobile phone and fixed telephone number are 8 15 (in Linfen area), you can enjoy a 50-60 discount when dining in the hotel with valid documents (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. It is best to contact these people directly.

4. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number and address of our store should be printed on them).

5. The activity will be held from August 10 to August 20th of the lunar calendar.

Verb (abbreviation for verb) activity discount

All consumers can get a special snack from the company if they book or recharge before September 28th.

1. Arrange the chef to provide special Mid-Autumn Festival dishes or snacks.

On the night of Mid-Autumn Festival, every table will receive a moon cake in a box.

3. Send equivalent coupons with face value of 50 yuan when spending in 200 yuan.

Every consumer who sponsors a bottle of wine or drink will get a lottery ticket that night.

5. Send coffee coupons to customers with spending power and potential and some young ladies.

6. Ask the sponsors of alcoholic drinks or drinks to give small gifts to consumers who consume the corresponding alcoholic drinks or drinks that night.

Consumers from 7.9: 00- 17: 00 can get a Mid-Autumn moon cake and a special snack.

Sixth, award setting.

September x: value 1800 yuan (gifts from sponsors or others);

X month x day: the value is 1800 yuan (sponsored gifts or other);

X month x day: value 800 yuan (sponsor gift or other);

X month X day: Value 800 yuan (sponsor gift or other).

Seven, advertising

Peripheral equipment:

1, 20 banners;

2.3 gas model;

3,800 leaflets (5,000) (distributed along the street and 3,000 posted along the street);

4. You can try SMS advertising. The focus of mass sending is on the old customers. Pay attention to using appropriate language and mainly introduce the latest activities of our store.

Inner circumference:

1, waiter publicity;

2. Posters;

Items purchased and customized for the event:

400 moon cakes; 30 lanterns; Some advertising supplies; 20 banners; Leaflets: 8,000 copies.