What should small business owners do most?

Qingfeng doesn't have the latest high-tech business experience, but he has been immersed in traditional industries for ten years and worked as a small boss of small enterprises. Looking back on the road he has traveled and summing up his own experience, Qingfeng believes that the lifeblood of small enterprises in traditional industries lies in sales, which is usually called "running business". The most important job of small business owners in traditional industries is to firmly grasp customer resources in their own hands. First of all, the small business mentioned here is inconsistent with the concept of small business in the mainstream consciousness. We are talking about real small businesses. We are one of millions of ordinary people in Qian Qian, and we will never be recognized in the crowd. We are ants. We started our business with our meager savings, the most pension money for parents who have lost their hair, and the small coffers of friends who care about each other. Our venture capital is only a few hundred thousand or even thousands of dollars. It is precisely because our hard-earned money is heavy and precious in our hands that we should discuss such issues more. Small enterprises like us will never be taken seriously, and there will be no heavyweight scientists to study our living conditions. It should be years or more before we can survive if we want to enter their field of vision. The small enterprises in their eyes are actually Haier, Lenovo, CIMC, Good Boy and Galanz. Their research results are mostly meaningless terms to us. Hehe, we just need to guide ourselves. As long as small enterprises are still in the initial stage, even after the persistence stage, our main job is to firmly grasp customer resources in our own hands. First, what is our unique thing? Customer! There is nothing really unique in this noisy world, especially the small enterprises in our traditional industries. Don't be superstitious about technology, technology can be learned; Don't be superstitious about patterns, patterns can be cloned; Don't be superstitious about organizational structure, organizational structure can be copied; Don't be superstitious about the management mechanism, no matter how good it is. Only customer resources are unique and unique. Only by firmly holding customer resources in their own hands can we be in an invincible position in the cruel competition. Third, what is the most difficult to grasp? People! At our level, which has nothing to do with the rules of the game at all, no matter how compassionate your subordinate boss is, how happy the working environment is, how humanized the welfare benefits are, and how effective the incentive and restraint mechanism is, you can't stop those smart and ambitious employees from starting businesses. What's more, we can't do this. We have just started a business, and we are at a loss every day, and we have no good face for our employees. We don't even have the money to buy raw materials tomorrow, and we can't improve the welfare of employees; We have just started our business, and there is no bright personal development prospect for our employees. What's more, many of our staff are studying how to become bosses in this forum. . Hehe, look at how popular our forum is, and you should die. What was it like when he left you to start a business? Hehe, it's cruel to be your competitor! What is he most familiar with in this industry? It is you! What was his first move after starting a business? Is to rob your customers! Don't blame him, don't nag about how good you are to him. There is nothing wrong with correcting your mentality. But how can we protect ourselves? Only the customer relationship is solid, solid and solid. Don't expect any product differentiation. In this era of completely transparent information, products are not differentiated. However, our enterprise needs to develop. Besides making money, let her grow up day by day. Then in the process of our growth, we will encounter a problem sooner or later-authorization. The enterprise is getting bigger and bigger, and it is no longer your old small workshop. Not only did you pay your parents and friends back, but you also paid them twice as much with gratitude. You gradually feel that you can't do everything by yourself as before. You are not the Monkey King, and you are not separated. The experience you once relied on to achieve results is no longer valid. Those old employees who struggle with you are becoming less and less likable, which becomes an obstacle to your development. You only have one choice at this time, authorization. But authorization comes step by step and should be a slow process. On the basis of establishing a good system, we can authorize procurement, production, research and development, sales, human resource management and after-sales service. Never, when you have enough energy, never temporarily hold the customer resources in your own hands, give yourself a chance to make the enterprise stronger, make the brand sound and straighten out the internal management. If you are honored not to die in this process, then I congratulate you and tell you that at this stage, it is precisely because you firmly grasp the customer relationship in your own hands that you have the courage to authorize in other links and the power to supervise the authorization effect. You left a way out for your desperation. You're not dead. After this stage, you will find that it is impossible to take the customer resources into your own hands soon after your success. Your hands are too small and your customer resources are too large. Hehe, never, never. Don't forget that 80% of your profits are only created by 20% of your customers. Let these 20% customers stay a little longer. Oh, and the remaining 80%, let them disperse as much as possible, and let them realize that it is your enterprise that deals with them, which is trustworthy, excellent in quality and perfect in service, and must not be the salesman who hangs out with him every day. Hehe, to sum up, a boss in the initial stage of an enterprise wants to survive, and he must first become an excellent salesman.