Clothing sales success story_Clothing sales success story sharing

In the clothing sales process, clothing salesman in addition to the clothing to show the customer very well, but also to master some clothing sales skills and techniques, clothing sales skills and techniques can be through some clothing sales success stories to learn some of the way of sales. The following is the analysis I shared with you about clothing sales success stories for you to read!

Clothing sales success case study 1

D brand shopping guide sister should be said to be Hualian commercial building inside the more powerful guide, not only the character of the good, cheerful and shopping guide skills are also good, it is worth mentioning that also expand the sales channel, built the alliance of different industries.

Clothing marketing case study: active marketing, soliciting business.

The first advantage of the brand D big sister is positive, proactive and affinity. No customers in the store when you know to take the initiative to find customers, rather than sitting in the store silently waiting, I can walk into her store the main reason is that she and we greeted, and is a very kind greeting, so that you do not go in to take a look at all embarrassed. Xiao Zhao of a certain brand once asked me this question: ? Mr. Wang, I used to often solicit customers in front of the store, but the success rate is very low, and even some customers were scared away by me, why is this? After I observed the scene, I found that Zhao greeted with a taut face and a little expression, as if angry with someone, imagine who dares to go in such a shopping guide to greet them?

Clothing marketing case study two: attract attention, give reasons.

Why did the author want to enter the D brand store? Another point is that the big sister said this sentence: ? Come in and take a look, we have just arrived here a few new models. I went to the reason is because there are new clothes, since it is new that of course I have to go to see, this is what attracted my attention, but also I entered the D brand marketing store order a reason.

Clothing marketing case study 3: Positivity and enthusiasm are necessary for success.

In the apparel sales industry, positive, enthusiastic shopping guide is indeed rare, especially in the brand marketing stores and higher-end stores, I found that most of these places in the repetition of the guide in the mechanical language and action, do not believe that you can go to a few stores to see. D brand sister's performance can be said to be the Hualian shopping malls in the few, if there is no enthusiasm I would not have felt embarrassed! If there is no her enthusiasm even into the store will not necessarily buy her clothes.

Clothing marketing case study four: quick thinking, take the initiative to introduce suitable products.

The sister clearly know that her store does not have the clothes I want, but not like the C-brand shopper to tell me directly, but to steal the day to use similar clothing to replace, in the author once again put forward their own needs, the sister to find a reasonable explanation to change, guide the author's thinking, and cite examples of the use of third-party proof of her recommendation of this dress is also very good, is very suitable for the author. The author's.

Clothing marketing case study five: timely use of experiential, using the effect of experience to retain customers, guide customers.

When the customer still does not agree with the guide's point of view when the sister did not stalking abusive, and no longer speak superfluous words, but asked the customer to try on, because she understands that this time the language is pale and powerless, said the words are very empty hollow, and then say more will cause customer resentment, anger customers and even prompted the customer to leave immediately. In order to prove their point of view at the same time to stay in the store to stay more time she asked the customer to try on, the use of the effect of trying on again to guide the customer.

Clothing marketing case study six: they are not out of time to find a helper.

In fact, in the store before the period of time I have been in the refusal of the guide, the author's idea is very simple: since there is no suitable for their own products to leave immediately, and then go to other brands to see. The shopper also understands the author's mind, at that time she did have a hard time convincing me to buy her clothes, because I think her clothes are not suitable for me. At this time, her approach is to find help, find who? Xiao Zhang, who came with me. First of all, let Zhang sit down to stabilize the people, and so I put on the clothes after she not only own praise how suitable for me, and then next to not much to talk about Zhang pulled in, let Zhang to help her talk.

Clothing marketing case study seven: price dodge.

The first time I asked the price of the author has not completely like the dress, in order to avoid the author in the price of the tangled guide did not answer is how much money, but the use of ? Ignore the law?

Clothing marketing case study eight: the use of two to let customers choose.

I tried on a large number of a small windbreaker, after trying on a timely ask the author to large or small pieces, so that the author to choose from, rather than ask:? Buy or not buy? Because I either choose a large or small pieces of her sales are successful, if you ask the author to buy or not to buy, then her sales success rate will be halved.

Clothing marketing case study nine: in the final stage of the use of clever offer.

After determining that the author has liked her clothes, she began to quote according to the author's requirements, but did not directly say that the clothes XX money, but the use of ? hamburger quote method? In daily life, people are most likely to remember the first impression and the last impression, the middle impression is the most easily ignored, but also the least memorable, just like hamburgers, two sides are the middle of the bread sandwich meat. This big sister first said? This dress is the latest style, only listed this year, all designed by top designers? This praise to the author left the impression that this dress style novelty; finally said? But now is doing activities, full of 300 back to 80, the activity price is 740 yuan, to save you 240 yuan? This sentence to the author left the impression that buy now is very cheap; thus diluting the original price of 980 yuan of high prices. Summarize a? hamburger offer method? The formula is? First good impression + actual price + last good impression?

Clothing marketing case study 10: the face of customer bargaining price from the calm, kick the ball to the customer.

The author mentioned that this product is too expensive if you can not buy cheap, then the shopper did not boast about how good the clothes in the end, but took out the provisions of the mall as a shield. In fact, we all know that the regular shopping malls are not cut price price, this reason is very convincing, in Carrefour, Walmart, KFC you cut price price? At the same time the use of feelings to do the work and customers to draw closer? Give you 10 yuan cheaper in my salary deducted 10 yuan, you bear it? This is really human nature, after all, people are part-time workers, it seems that there is really no way out. Are you a member of Hualian? Members are entitled to a 10% discount on the final basis. The problem is that I'm not a member and I don't have a membership card, so I can't get a discount on this big ball and kick it to the author. In the end, the sister used her own membership card to give the author a discount, how can I not be grateful to her? Suddenly, I remembered that line in the skit "Selling Abduction": "Thank you! The first thing I want to do is to get a good deal on a new product, and I'm not going to be able to do that.

Masters, absolutely masters, this shopper in the price response is really not simple.

Clothing marketing case study 11: linked sales + industry alliance.

In the author after paying the bill shopping guide immediately began to recommend pants to customers, after all, a good top is also the need for a suitable pants well. There is no corresponding pants? The color should be deeper effect will be better. You find no, sister directly to the pants color to position for the dark, the customer's choice is very small, since the big money are spent and why save a small amount of money to affect the effect it? I believe that many people are this psychological, that is, big with a small good band, small with a big is very difficult.

? This side of the XX brand of pants in the activities, 50% off, I take you over to see.? I'm not sure if I'm going to be able to do that. They also pulled up a united front, selling tops and selling pants to build an alliance, resources **** enjoy, customer **** enjoy, of course, selling pants shopping guide certainly did not give this top brand marketing store recommended customers, the use of other people's channels to achieve their own sales is really to make the business fine.

Clothing sales success story 2

In today's fragmented era, the site has reached the point of proliferation, competition is also more and more. In the clothing industry men's website is relatively not a lot, but the competition is also quite fierce, a variety of marketing methods are endless, to engage in promotions, looking for celebrity endorsements, advertising, etc., so crazy marketing so that many users have been unable to see the essence of the various types of information under the impact of serious fatigue. How to become the Pearl of the Orient in the sea of network, which requires us to be more attentive, more than competitors understand the user, more than competitors can do a good job in detail. In many places have seen SEOER personnel said: ? Details determine success or failure? This point of view, including me, many people are very much in agreement.

Product positioning analysis

In the product incubation period on the product positioning, each product out of the demand for customer objects, men's clothing is no exception. Different user groups have different ways, including age, work environment, living environment, cultural level, etc., we have to develop our marketing approach according to different user groups. Men's clothing can be located in highly educated, high-income white-collar people, analyze their characteristics and hobby, grasp the hearts of customers, to take effective marketing methods.

Website content quality

Website content quality can directly reflect the good or bad website. High quality content meets the needs of users, users will naturally have a good impression of your website products as well as trust, which translates into benefits. Content quality is not high, the user to see no good impression, there will not be a second visit, not to mention the benefits of conversion. Clothing site services for different groups, the impact of each user product is also different, do not update for the sake of updating. A good website content to do four aspects: 1, content integrity, does not appear to have a head without a tail, a tail without a head and other phenomena; 2, the content of the only, do not appear to casually copy the article; 3, the content is reliable, do not appear to be false information, deception of the user; 4, the content of the authority, the publication of the data and information is reliable, from the authoritative institutions. The quality of the content of the website is good, users like, the search engine also like, promotion will have twice the effect with half the effort.

Choose to promote

The site is built, the content is good enough, everything is ready only owes the customer. Let customers know you exist, we need to promote, promotion is to give life to the site, is the core part of the network marketing.

Way one: SEM (bidding)

This is a common way of network promotion, he can quickly show you in front of the target customers, fast enough but burn money. Clothing site to choose this way, to determine the keywords as well as the target customer groups, this is the first step in network promotion! You can quickly show your information in front of customers, do a good job of analyzing and budgeting, and strive to invest the least amount of money to generate maximum returns.

Way two: SEO (optimization)

SEO is currently the mainstream network promotion, the cost is relatively low, you can optimize the station and off-site optimization to make the keywords have a good ranking, through the keyword rankings to bring users to generate conversion, and ultimately enhance the sales of the site.

Way three: advertising

The website choose to put the advertisement is generally network advertising, network advertising is in other websites are placed on the banner, text links, multimedia and other methods, to get users to click and publicity. Website advertising can choose to put portal, video advertising, network alliance placement (Baidu alliance, Google alliance, as well as other small and medium-sized alliances), etc., after the best to adhere to, which is very helpful for brand building.

Way four: soft, blogs, forums, microblogging

Soft, blogs, forums, microblogging promotion from their inception to date has been a very practical way to promote the various platforms on the release of soft information not only to improve the site's exposure to attract users, but also strengthen the SEO website optimization effect, and establish a website brand. Combined with SEO is a very good way to promote, look at the first successful cases of soft promotion Anzheng know it is powerful. The best way to promote the customer to see the advertisement as news, to the surface image of the media communication, increase the advertisement information it letter degree.

The ultimate goal of men's clothing website marketing is still to attract users to visit, the end user in the site to produce transactions. For men's clothing website, the website traffic is high, not as high as the conversion rate and high user viscosity is more practical, because only conversion to generate transactions you can earn profits. Improve the conversion rate of the site, you can go from the user experience and user guidance to the implementation of the two aspects, seriously do a good job at every step, the user experience will improve. The user is your God, but also your lamb, you have to serve the user, but also to guide the user to become a transaction.

Clothing sales success case study chapter 3

less than 30 years old Liu Hongyan so far operating clothing has been 8 years long, from ordinary shopkeeper to instructor, and then to the training department manager of the company Obi is a blossom to the results of the process, in the process, she reaped the wealth of others can not be harvested, but also to create a professional height of most of their peers expect. The following focus on the sales of a piece of the store, talk about her different view of the store service.

The traditional service of the wealth of the black hole

Into the shopping malls across the country, in addition to seeing a wide range of colorful products, shoppers are also you can not help but see? Display products? At present, the big mall counters in the decoration will spare no effort, display also began to take the route of specialization, please professional display division is responsible for store guide. Then, in? Hardware? Construction is becoming more and more perfect, the case of? Software? And how? For example, the guide service?

The shopper has a skillful welcoming skills first won the starting line, however, it is also divided into big and small win.

In the traditional service model, generally through the customer's behavior, such as the rate of attention to clothing, touch rate, ask the rate, and then effectively ride, to help customers get the right models, colors, yards, and ultimately the natural transaction, so that the results of the transaction is often oriented to the customer's target needs, the transaction of the number of pieces is limited, similar to the traditional sales service brought about by the invisible wealth of the black hole. Specific cases are as follows:

Case 1: Wealth Index: ★★★★☆☆

Miss Wang came to a store, told the shopper that she needed to buy a skirt, shopper according to the characteristics of Miss Wang's clothing, body type, skin color for her to pick a white tower skirt for her, Miss Wang tried to be very satisfied with, and then went to the cash register to pay the bill, the store has been successful in the sale of a dress.

By the above case can be seen, in the knowledge of Ms. Wang's purchasing needs, through the shopper's accurate recommendations, Ms. Wang purchased a skirt, however, Ms. Wang's purchasing power is only a short skirt? Please see the following case.

Let the customer into the store to try on a set of clothes

Case 2: wealth index: ★★★★★

Miss Wang came to a clothing store, told the guide he needed to buy a T-shirt, so the guide according to the characteristics of Miss Wang's dress, body type and skin color not only picked a T-shirt, but also handed over a white tower skirt and a pair of black Roman shoes. Guide told Miss Wang, this year's popular tower skirt and Roman shoes, if these two pieces with the T-shirt, will make the plain and casual T-shirt looks beautiful and vulgar, people are also lively and lovely a lot, if she has a similar skirt and shoes at home can be used to match. Ms. Wang gladly took the set of clothes into the fitting room?

By the above case can be seen, in the knowledge of Ms. Wang's consumer intent, shopping guide did not recommend based on the other side of the target consumer demand, but stand in the height of the closet consultant, sets of recommendations to the customer, the result constitutes a 1-3 sales, not only to improve the rate of even a single, but also let the customer more trust you, trust the brand.

Achievement of 1 to 3 sales seems simple, in fact, behind a set of professional matching skills and sales techniques, as Liu Hongyan teacher advocated? Be sure to let customers entering the store sets of clothes to try on.

For VIP customers, complete sets of let each other try on relatively easy, but for casual customers, one is strange, the second is to change around, eight out of ten are not willing. For a set of key points, Liu Hongyan manager said, for example:

Professional matching technology and sales talk go hand in hand

Case 3: wealth index: ☆☆☆☆☆

Liu Ling (a pseudonym) is a store shopper, the latest thing to make her headache, many guests with clothes standing in front of the mirror to compare and contrast, just do not enter the fitting room. Often the guests are gesticulating a few times, no greater interest, turn around and go out. This is a very embarrassing thing, the monthly sales performance is not satisfactory.

Liu Hongyan said, encountered customers with clothes in front of the dressing mirror when gesticulating, which shows that the customer is still in the hands of the clothes have a good feeling, we have to do is to help the customer to get the idea, for example, one side of the side to the customer to promote clothing, clothing USP, one side of the customer guided to the door of the fitting room, and then destined to push open the door, said: ? Miss, here please try on! Basically 10 of such customers 6-8 will go into the trial. There is a try on there is a chance of a deal.

What does this case convey to us? In short, it is the guide sales techniques and the ability to adapt to the requirements of the guide, which is the basic requirements of the guide. To be customers into the store after trying on, we can also take the opportunity, based on the customer's attire characteristics, body type and skin color to find other supporting models, only to let the customer try on more, in order to expand the number of transactions and chances. Therefore, in the complete set of recommendations, we need professional matching technology and sales tactics to do support. How to let the shopping guide to do it? Ms. Liu Hongyan proposed? Fill in the duck? Coaching method.

? The first thing you need to do is to get your hands dirty. The first thing you need to do is to get your hands dirty. Devil's training is over and over again in the explanation and the devil's training so that employees quickly absorb professional knowledge, master matching skills, the specific methods are as follows:

In the enhancement of shopping guide matching skills this piece:

First: before the new shelves, to open a matching meeting, the first by the staff to match their own, try on the clothes, the way to the model walk to show the clothes, the rest of the staff as a jury to review and score, by trying on, rating the way to find out every single thing, and the way to find out the best way to get the most out of the new products. And scoring, by trying on, scoring the way to find out the matching models of each type of clothing. And then according to the clothing style characteristics and color breakdown of suitable for wearing each set of clothing layers, the entire matching display process by the store manager to record the final matching results form the text, that is, the season's goods? Matching book? The whole matching process is recorded by the store manager, and the final result is a text, which is the season's goods?

The second: to?

Secondly, with the "filler" style? The whole of the matching book? All memorized, and do live to learn and use.

Third: the group PK race, such as in 3 minutes, to see which group of shoppers according to the test questions match out of the suit more. The ultimate goal is to allow shoppers to match at least 5 sets of clothes in 1 minute, each with at least 3 pieces of clothing, accessories, bags, shoes to match. The form of this group PK race can stimulate the creative spirit of the staff, so that the staff focused, more open-minded, imagination is also more and more rich. Even if it is relatively loose or weak ability to store in the PK competition mode will have a kind of invisible force to make it work hard.

Fourth: In addition to filling the strong training, but also supplemented by the implementation of strong incentives and penalties, incentives to staff must meet the target requirements

In the enhancement of the shopping guide this piece of art:

1, so that outstanding staff to share with everyone how to achieve a high rate of single, you can carry out a small learning conference, explaining to each other in their own for the customer to match the clothing encountered in the problem and the solution, this is a kind of mutual understanding and cooperation, and the way to solve the problems of the customer. The solution, this is a kind of mutual learning and progress and sales technology resources integration of the excellent way to enhance the shopping guide professional skills play an important role in promoting.

2. Like the duck type to promote the guide of the matching technology, in the enhancement of the guide sales skills should also be the devil type group PK in the PK process again found problems and summarize.

3. Combined with the above sharing, by the person in charge of specializing in sorting out a set of systematic sales paths and contingency tactics, this set of sales tactics, including coping with different customers and non-conventional occasions of multiple thinking, is a collection of wisdom, general sales sales of the treasure trove. It needs to be presented in the form of text, and it is best to have a manual to achieve familiarization.

Liu Hongyan manager believes that the door to let customers try on a set of clothes to form a sales concept and habits, and then we can try to extend more professional services for customers, such as understanding of the customer's occupation and habits, for customers to design different occasions to wear and matching suggestions, so that a set of recommendations, but a number of sets of different occasions because the customer has a different dress needs. Once the thinking of professional services to customers open, sets with the recommended professionalism, to help customers to improve the quality of life and solve the problem of matching obligations and responsibilities, then, let the door customers try on a set of clothes, it will become a matter of course. The solution to the guide's inner confusion, but also opened the door to enhance the store even single rate.

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