What knowledge do college students need to know when starting a business?

When determining an entrepreneurial project, you need to know a lot of knowledge. Generally speaking, there are four aspects: you should understand the market demand, the existing resource conditions, the lack of conditions and solutions, and then determine your entrepreneurial project. In layman's terms, it means "what do you have, what do you want to do, what do you lack, and how to solve it". It can be said that this is a question that every entrepreneur must answer.

Specifically, it is necessary to understand the resources occupied by entrepreneurs, the direction and projects that entrepreneurs intend to start businesses, the resources occupied by entrepreneurs and the conditions lacking in achieving entrepreneurial goals, and how entrepreneurs can make up for the above-mentioned gaps.

Only by answering the above questions can we be less disturbed by some unfavorable factors in the process of starting a business and achieve the expected goal. In fact, many successful people have their reasons and reasons for success. If you want to know this, you must go deep into the actual understanding, and you must never just follow the introduction of someone or a certain media. That's very dangerous. In many cases, the propagandist does not introduce the publicity target objectively, but selectively publicizes, only publicizes the information that is beneficial to the paid advertiser, and weakens or even does not publicize the unfavorable information. At this time, the audience is in the position of information asymmetry, and the information obtained is an incomplete information. It is easy to make mistakes when taking actions based on this information. This is a representative phenomenon.

In this case, we need the help of external forces. On the one hand, we should pay attention to getting as much information as possible from authoritative media channels, because the information in authoritative media channels is more rigorous; Second, pay attention to consulting experts in local technical departments, because local technical experts know the local situation better; Third, we should pay attention to the performance of practitioners around us, because the false ingredients of people around us can be easily confirmed. At this point, don't go further and further thinking that "the monks outside can recite the scriptures" and let some false information flood your mind, which will lead to your decision deviating from the correct track.

Many times, some entrepreneurs do not have a clear understanding of the above problems, but follow the crowd and pat their heads. It is too risky to make such a decision, and many people have lost money for these reasons. This needs careful consideration and should not be careless.