How do e-commerce websites usually improve the order conversion rate?

1, the conversion rate is directly related to the traffic, because basically the conversion rate of e-commerce is between 3% and 5%, which means that the greater the traffic, the more UV and the more orders-under normal circumstances.

2. Secondly, it is to analyze user behavior. If the traffic drops and the conversion rate does not change much, it is generally believed that efforts should be made to promote and increase the traffic of the website itself, so that the order volume will be significantly improved; On the other hand, if the flow rate does not decrease, but the conversion rate decreases, several possibilities need to be considered:

A. Where is the highest page that the user pops up? Is it a list of goods or a detailed page, an order confirmation page or a payment page?

B Whether the success rate of order payment has decreased, whether a large number of payment failures have occurred, or whether the order has been saved, but the user has not paid it in time.

C. Is the price significantly lower than that of similar websites? Are recent activities not as diligent as before?