What is the development trend of Wechat business in 215?

The first wave is from January to May-the peak

After a short break during the Spring Festival, it reached its peak this year in March. Baidu index reached more than 35,, which is the highest point since the birth of Wechat business. The landmark events were represented by the Wechat business Expo held in Guangzhou and the "Thousand People Wechat business Niuren Summit" in April. At this stage, the whole market means that millions of people can't look up every month. Many media and coffee makers say that 215 is the first year of Wechat business, and Wechat business will surpass e-commerce and Ma Yun, etc. Similar to the stock market, fanaticism means a bubble.

The second wave is from May to October-the cold winter

In May, CCTV and various traditional media exposed a large number of negative events in Wechat business, and the whole market fell to the bottom. The Baidu index fell from more than 3, to 1, in three days, which can be described as cliff diving. The landmark event was May 25th, when CCTV reported "Wechat business and Micro-MLM". At this stage, various media and big coffees said that Wechat business was dead and Wechat business was late. In a word, although it is hot summer, the Wechat business market can be described as "cold winter". During this period, many Wechat business brands that entered the market failed in investment, and many teams lost, split or even disappeared from the market.

the third wave is from October to the present-warming up

Baidu index experienced the second wave of continuous downturn, rising steadily and slightly. A large number of Wechat business brands have appeared in some explosive products in the circle of friends, such as brown sugar, sparkling needles, donkey-hide gelatin cakes, agricultural specialty fruits, etc. I know that many brands have a monthly flow of more than 5 million, and even have been out of stock. I also came into contact with more traditional enterprises entering Wechat business in succession, fearing to miss this wave of dividends.

It is understood that the situation of many team leaders is still relatively difficult to do, unlike the situation at the beginning of the year and last year. The reasons for my analysis are as follows:

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1

The number of brands entered has increased. After seeing Wechat business clearly, a large number of traditional enterprises have developed products suitable for Wechat business channels and entered Wechat business. A large number of Wechat business teams started to make their own products last year and early this year. Although there was a large loss in the overall market, there were also a large number of new people entering. Generally speaking, the word "not enough" was used.

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2

platform, direct sales entered Wechat business, and a large number of teams were cleaned and carved up, resulting in the division and loss of those teams with weak cohesion and insufficient professionalism. In this case, I sum up that there are professional players in the market. The previous "amateur team" must specialize in these platforms and sell such "professional players" directly.

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3

Social bonus disappears, and friends circle advertisements are immune. After more than a year's market education and media communication, the public has a full understanding of Wechat business, and the previous promotion of brushing the screen, false propaganda and dreams of getting rich has failed. This year's marketing promotion in Wechat business requires more professionalism, but these are not available to a large number of Wechat business enterprises and teams. At present, the marketing level of friends circle is still at the level of self-help copywriting, which is far from the copywriting and promotion level required by real Internet marketing and social marketing. To sum up, specialization in Wechat business is "a long way". Because of this, I understand that those Wechat business enterprises and teams with Internet thinking, high degree of team corporatization, more professional management and operation, and more systematic product, brand and operation are growing against the trend.

Having said that, as a member of the entrepreneurial army, each of us should make a summary of our Wechat business year. My conclusion is that the Wechat business market has finally survived. Although it is still very difficult, the worst period has passed. What are the opportunities? It will be conceived next year.

Then let's look forward to next year. We can't just sum up the history, but still make some "predictions" for next year. I'm not a fairy, I'm not an expert, I'm just an observer. As an observer, I don't have any marketing purpose, and I won't say such things as "Wechat business will die"

Because, so far, I haven't seen any Wechat business model that can be replicated on a large scale, and I haven't seen any traditional channel with lower cost than this one. In the case of a large-scale downturn in our real economy and the tide of closing stores, Wechat business's advantages are very obvious. I personally believe that there will be several explosions next year, and a number of Wechat business enterprises will become popular in the market.