How to Develop Unique and Creative Tourist Souvenirs

Speaking of tourist souvenirs in scenic spots, on the one hand, tourists' strong shopping desire cannot be effectively satisfied, on the other hand, a large number of tourist souvenirs lacking creativity and rough production flood the market.

The vitality of tourist souvenirs lies in the word "characteristics". If there is no characteristic, it is not attractive to tourists, let alone market competitiveness.

Therefore, how to develop characteristic tourist souvenirs in scenic spots has always been a long-standing problem that puzzles decision makers. Of course, these problems cannot be solved overnight, but step by step.

Firstly, the unique element symbols of the scenic spot are excavated.

What are the elements of the scenic spot? Elements refer to every component of a scenic spot, such as mountains, water, scenery, a tree, a thing, people and intangible culture.

Intangible culture includes words, performances, forms of expression, national culture, cultural heritage, national customs, folk customs, local operas, and ancient cultures such as ancient poems, ancient sayings, ancient customs and traditions.

The common elements in natural scenic spots are some mountains and rivers, that touch of scenery, ancient buildings and landmark buildings;

From a historical point of view, the common elements are "ancient temples, ancient temples, ancient ancestral halls, ancient bridges, ancient post stations, ancient docks, ancient weirs, ancient pagodas and ancient terraces;

For example, the most prominent element of the museum is the cultural relics in the collection; The elements in the ocean park and zoo are some unique animals in the park, and so on.

For example, Guangzhou is also called Yangcheng (Wuyang Stone) and Huacheng (the city flower is kapok), and the landmark buildings in Guangzhou (Guang Zhouta, East Tower and West Tower, etc. ), Baiyun Mountain, Shamian, Whampoa Military Academy, zhenhai tower and Guangzhou Chenjiaci are all unique elements in Guangzhou.

It can be said that excavating the unique elements of scenic spots is to excavate regional culture, and the excavation of culture should have sufficient connotation.

Second, the creative combination of elements

After finding the elements, the next step is the combination of elements, which is the key.

Of course, an element can also be used as a picture alone and finally become a souvenir. For example, the white tiger koala in Guangzhou Changlong wildlife, the general figurines in Qin terracotta warriors and horses, and the double-decker bus in London, England;

Combining a variety of elements into a picture requires a certain aesthetic ability, and the primary and secondary, size, proportion and position of elements are very particular.

The method of defining priorities: the most famous elements in the scenic spot are placed in the main position, such as the Hall of Praying for the New Year in Tiantan Park, followed by the ball; Merlion in Singapore is actually St. Andre's Church and Museum.

Painstakingly designed and coordinated pictures, such as the pictures of Laojunyan, Shi Gandang, Anping Bridge, Dongxi Pagoda, Feixian and other 10 Quanzhou elements on T-shirts, are very popular with tourists.

Swiss elements form a picture and are applied to different carriers.

Third, choose the appropriate carrier.

Choosing the appropriate carrier can be considered from three aspects:

1 material

Common materials are resin, glass, wood, ceramics, metal, weaving and so on. Each material has its own advantages and disadvantages.

For example, the development cost and order quantity of resin handicrafts are relatively low, which can reflect the real picture and 3D color effect, but the production cycle is long; The development cost and order quantity of ceramics and metal handicrafts are high.

2. Function

Everyone has a mobile phone, and the phone case is a good carrier; Stainless steel cups are indispensable items in travel. Printing the picture on it becomes a special tourist souvenir, similar to ceramic cups, gloves, T-shirts, umbrellas, pens, bags, backpacks and so on.

3. From the perspective of gender and age

Children like graffiti and drawing, and pencil boxes and graffiti are one of the good choices.

Young girls like trinkets, exquisite metal key chain pendants and trinkets, which will be their favorite souvenirs;

Older people like nostalgic things. In some red tourist attractions, old lanterns and bamboo thermos bottles used by the Red Army can be used as souvenirs.

The above list is only the general steps and ideas, and unforeseen difficulties may be encountered in the actual operation.

Tourist souvenirs are the carrier of regional culture and the typical representative of regional tourism image. To develop this industry, scenic spots, design companies, manufacturers and other departments need to run in with each other, strengthen cooperation, avoid taking some detours and move forward efficiently.