How to write a paper on corporate culture construction?

Reflections on the construction of modern corporate culture Abstract Corporate culture is a kind of cultural concept, which is formed in the long-term development of enterprises and deposited in the minds of employees. Excellent corporate culture should contain profound cultural background, which is the core competitiveness of enterprises. This paper probes into the theoretical background of enterprise culture construction, and puts forward three main aspects of deep-level culture construction of modern enterprises. Key words: corporate culture concept management action Corporate culture is the business concept formed in the process of enterprise management, and it is also the concept and code of action that guides the production and business activities of enterprises. In today's market background of accelerating product upgrading and increasingly fierce competition, the success or failure of enterprise competition depends on the overall strength of enterprises, and corporate culture, as the embodiment of enterprise value concept, will play an increasingly important role in the development and growth of enterprises and their survival in the fierce competition. The report of the 16th National Congress of the Communist Party of China pointed out: "In today's world, culture, economy and politics blend with each other and play an increasingly prominent role in the competition of comprehensive national strength. The power of culture is deeply rooted in the vitality, creativity and cohesion of the nation. All comrades in the party should profoundly understand the strategic significance of cultural construction and promote the great development and prosperity of socialist culture. " In the process of building a well-off society in an all-round way and creating a new situation in Socialism with Chinese characteristics, the power of culture will show its role more and more. The competition of comprehensive national strength is like this, so is the competition of enterprise strength. 1 Modern corporate culture theory is a kind of cultural philosophy, and the research of cultural philosophy has produced many theoretical achievements. Many Chinese and western scholars' research achievements on cultural philosophy have considerable guiding significance for corporate culture construction. Huo Guihuan, a famous scholar in our country, once defined cultural philosophy as follows: "Cultural philosophy is a philosophical theoretical system constructed by studying the law of the emergence, development and change of culture, the essence of culture and the interaction process of various concrete manifestations of culture from the overall standpoint and theoretical height of philosophy, which integrates abstract analysis and concrete synthesis." Many scholars at home and abroad have discussed the essence of corporate culture. For example, William Ozzie of the United States thinks: "A company's culture is made up of its traditions and ethos. This corporate culture includes a whole set of symbols, rituals and myths. They pass on the company's values and beliefs to employees. These rituals add flesh and blood to those concepts that are already scarce and abstract, and give life. " Some scholars in China divide the definition of corporate culture into broad sense and narrow sense. Corporate culture in a broad sense refers to the sum of material wealth and spiritual wealth with its own characteristics created by enterprises in the process of operation and management; In a narrow sense, corporate culture refers to the ideology and values of enterprises, including values, business philosophy, entrepreneurial spirit, corporate ethics, corporate system, corporate goals and corporate culture carriers. In the era of knowledge economy, the rapid development of information technology has changed or is changing the management mode and market rules of enterprises. Among many factors of production in enterprise development, knowledge becomes the key factor of enterprise's life and death. Enterprise's knowledge innovation will become the center of a series of enterprise management activities such as technological innovation, management innovation and system innovation. Therefore, the corporate culture in the era of knowledge economy should embody the values of "people-oriented", respect the self-worth of employees and guide employees to manage themselves. This corporate culture is an innovative culture that combines the background of the times and reflects the actual needs. Modern enterprise culture is an economic culture with enterprise management concept and enterprise spirit as the core, reflecting the core competitiveness of enterprises and taking material and spirit as the carrier. The practice of modern enterprise culture construction in China began in 1980s. Many well-known enterprises have formed a set of complete and shaped management theories and corporate culture concepts. But in today's era of knowledge economy, how to deepen the deep cultural construction of enterprises? How to build a more natural and distinctive corporate culture has become a problem worthy of consideration for enterprise managers in the new century. China's traditional culture is extensive and profound, and many ideas have infiltrated into the process of modern management, which has played an extremely important role in forming a good enterprise management model and building an excellent enterprise culture. China's traditional culture and management thought have both positive and negative aspects. The core of China's enterprise management is Confucian management thought, whose essence is to emphasize the golden mean and management ethics and moral standards, which also inhibits people's creativity to some extent. Therefore, in the process of establishing modern enterprise system and management mode with China characteristics, we should not only learn the essence of China's traditional culture and management thought, but also learn the advantages of western institutionalized management, implement organized and scientific management, and truly "make the past serve the present and make foreign things serve China" to meet the requirements of the times and the needs of market economy development. Enterprises in the 2 1 century are facing a society with intensified competition and rapid progress in science and technology. In order to have the advantage of one step ahead, enterprises should work hard on the deep-seated corporate culture construction. We believe that strengthening the deep-seated corporate culture construction should focus on the following three aspects: (1) Deepening the concept of corporate culture construction. The core of enterprise culture is its ideology, which determines the way of thinking and action of enterprise members, can stimulate the morale of employees and fully tap the innovation potential of enterprises. Concept refers to the establishment and understanding of enterprise value concept system. The core competitiveness of corporate culture is corporate values, and corporate culture cannot be separated from corporate management. In the process of management, enterprises can form a set of their own management ideas, which are embodied in the system, products, human resources and innovation of enterprises. Business philosophy is the highest spirit and guiding ideology of running an enterprise. Just like a person's philosophy of life, it refers to his basic view of the world. The management concept of the enterprise runs through all aspects of the enterprise and constitutes the core of the enterprise culture. The vitality of an enterprise lies in its enterprise idea power that conforms to the enterprise reality, highlights the enterprise personality and has enterprise characteristics. This idea can form a unified value concept among the management cadres and employees of enterprises, which is a kind of promotion and an incentive. It has a positive role in promoting the formation of enterprise product characteristics and high-quality enterprise quality. In the era of knowledge economy, knowledge has become the key resource for the growth of enterprises. Successful enterprises will be learning organizations, and the construction of learning organizations must deepen the concept of corporate culture construction. The construction of enterprise culture must be combined with the establishment of learning organization. By deepening the concept of corporate culture construction among enterprise employees, we can form a strong cohesion, exercise employees' quality and ability, and cultivate their professionalism and dedication. (2) Optimize the management in corporate culture construction. The establishment of corporate culture must be based on practice, including tangible and intangible corporate culture essence. The formation of enterprise culture needs people's participation, and people's activities need the standardization and management of the system. As a management theory and practice, corporate culture itself is not only a "pure" conceptual thing, it should run through the whole production, operation and management process of an enterprise. Modern management should be a kind of cultural management and humanistic management, and should form a management culture or an institutional culture. In this sense, the construction of modern corporate culture should focus on management. Corporate culture provides rich connotation, scientific management concept, open management mode and flexible management means for modern enterprise management theory and management mode. And management is an indoctrination of ideas, a value orientation, which is to transform the value put forward by enterprises into the value knowledge of all members and into the code of conduct of each employee. Enterprise managers should first abide by the enterprise management system, set an example and embody the value concept in daily management. We must implement the proposed values through effective institutional norms. Failure to do this will violate the "origin" of corporate culture. Therefore, in the era of knowledge economy, the traditional management mode has lost its due management effect. Modern enterprises should optimize the management mechanism, take corporate culture as the guide, encourage employees to manage themselves and independently, and improve the efficiency and benefit of enterprise knowledge innovation. (3) Strengthen the actions in the construction of corporate culture, that is, stimulate the enthusiasm and creativity of employees. Man is a complex social existence, so is human nature. The key to the construction of enterprise culture lies in people. Applying ideas, strengthening management and implementing the system, in the final analysis, is to mobilize the enthusiasm and creativity of every employee, give full play to the role of human resources in management, and then improve the core competitiveness of enterprises. The subject of cultural management is people, and the object of management is all employees with creative spirit and ability. In the final analysis, enterprise management is the management of people, and cultural management is also people-oriented management. The code of conduct emphasizes that employees at all levels of the enterprise can accept the enterprise's value concept as their work standard, strictly abide by it in their posts, faithfully perform it, creatively do their work well, and consciously improve the competitiveness of the enterprise. The focus of cultural management lies in "people", in people's soul, emotion, demand, potential and the harmony between people and organizations. And human action is an independent act, and it is an act of independently implementing the core values of enterprises. Employees play a main role in the construction of enterprise culture, which not only means making suggestions and actively participating in the process of concept formation, but also means their abilities and advantages in the production, operation and management of enterprises with rich knowledge, ability and excellent quality. The construction of mobility should not only have the way of target management, but also form a set of innovative incentive mechanism. For example, Haier's "innovation culture" is that innovation has penetrated into the actions of every employee, and there are two patented inventions every day. Baosteel's "customer satisfaction project" is to form a * * * understanding and operation mechanism of "my next process is my customer" by implementing "customer satisfaction management". This is the charm of corporate culture, and this is the pursuit of corporate culture. In short, corporate culture construction should conform to the trend of the times, integrate the essence of traditional culture, highlight corporate characteristics, and create a core corporate culture with profound cultural heritage and strong cohesion.