What are the policy norms for live broadcast with new regulations?

Now China has entered the normalization of the epidemic, but before that, the retail industry was still affected by the epidemic, and many offline direct stores had to change their thinking and broadcast live online to save their brands. So the live broadcast of goods was once again heated. However, at present, the Ministry of Commerce has rectified the live broadcast industry and implemented two standards to further promote the development of domestic live broadcast shopping and online shopping industries.

According to the latest statistics of the Ministry of Commerce, in the first quarter of 20021,there were more than 4 million live broadcasts of e-commerce in China, and the revenue was nearly 30 billion. At the beginning of last year, the live broadcast industry ushered in a new wave of big names, including Dong Mingzhu of Gree Electric, Ding Lei of Netease and Luo Yonghao of logical thinking. Their joining the live broadcast army has also attracted more consumers' attention. It can be said that live broadcast with goods can further promote the consumption of online retail, but many problems such as product quality, supply chain development and multi-platform content release lack clear management standards and supervision mechanisms.

Second, the Ministry of Commerce adjusted the policy twice. Due to the rapid growth of the live broadcast industry, the platform lacks a unified qualification standard, the quality of various commodities is uneven, and after-sales service is not guaranteed. In this regard, the Ministry of Commerce has implemented two implementation standards for the webcasting industry, and drafted two standards, namely, Basic Standards for Video Live Broadcasting, Shopping Operation and Service, and Evaluation Guide for Online Shopping Integrity Service System, requiring the webcasting industry to conduct self-inspection in the process and not violate relevant regulations. These two implementation standards can put an end to the chaos in the live broadcast industry, reshape the industry ecology, improve the technical management level of the retail industry, and safeguard the interests of consumers to a certain extent.

At present, live broadcast with goods is the hottest mode in e-commerce, and there will still be a big windfall bonus for a long time to come, but the phenomenon of chaos will also curb its development to some extent. It is necessary for the Ministry of Commerce to formulate reasonable and effective laws and regulations in time to regulate its healthy growth.