Seek all brands under Sanlu! Sanlu Group is so big that we only know a few. I want to know all the brands, companies and main products of Sanlu.

Sanlu Group has more than 30 enterprises in Beijing, Tianjin, Hebei, Jiangsu, Shandong, Henan, Guangdong, Anhui and other provinces and cities.

Sanlu course

"Sanlu" brand contains profound meaning: competing for the deer in the Central Plains is a deer, occupying the whole country is a deer, and going international is Sanlu. After 50 years of rolling development, Sanlu Group has become a large enterprise group integrating dairy farming, dairy processing and scientific research and development, and has become the first camp enterprise in domestic dairy industry.

First, start from dairy cooperatives and lay a solid foundation for development.

Sanlu Group, formerly known as "Happy Dairy Production Cooperative", was established on February 6, 1956 at/kloc-0, and was organized by 18 farmers and 45 members. 1960, the cooperative has a dairy farm and a dairy sheep farm. After several renaming, it has become the largest dairy farm in Shijiazhuang. During this period, the production and operation of enterprises were still agricultural production, and almost all products were fresh milk. From 65438 to 0964, the dairy farm successfully developed "New Shijiazhuang" full-fat sweet milk powder, and the main economic indicators reached the ministerial standards, filling the blank of Shijiazhuang dairy industry.

After 1968, the enterprise has undergone qualitative changes. First, a complete management system has been established for dairy farming, and the processing of milk powder has been basically mastered from process equipment to operation technology; Second, the dairy farm has introduced a group of college students and technicians including Tian Wenhua, forming a backbone team, and the talent base of the enterprise has accumulated; Third, many years of dairy cow management have completed the accumulation of original capital and have the material basis for renewal and transformation. 1973, through technical research, a complete powder spraying production line was successfully developed, which doubled the output of milk powder, significantly improved the quality of milk powder and further developed the enterprise. In the same year, the dairy farm was renamed "Shijiazhuang Milk Factory". 1974, a new product, malt extract, which once created high profits for enterprises was successfully developed. The enterprise has realized the transformation from breeding industry to dairy processing industry.

Second, take the road of industrialized operation and realize the first leap.

After the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, Shijiazhuang Milk Factory seized the opportunity of development and intensified its research and development. 1980 trial-produced fortified malt extract and granular malt extract products sell well in more than 20 provinces and cities across the country, and "Sanlu" has become a brand of national concern. 1June, 1983, the former Ministry of Light Industry held a professional conference on breast-feeding milk powder, and the dairy factory made efforts to become one of the pilot enterprises of breast-feeding milk powder. In June of the same year, 1 1, the experiment was successful and qualified products were produced. The enterprise was listed as a designated production enterprise of breast-feeding milk powder by the former Ministry of Light Industry. Breast milk powder soon became the pillar product of Sanlu, and its successful trial-production laid the foundation for the development of Sanlu.

The period from 1980 to 1985 is six years of all-round development of the enterprise. The economic indicators and investment in fixed assets of the enterprise have doubled, and the enterprise has begun to take on a modern scale, initially forming a one-stop comprehensive production from dairy farming to dairy processing. 1984, the milk factory was renamed as "Shijiazhuang Dairy Company" upon approval.

With the gradual maturity of infant milk powder market and the continuous improvement of product structure, Sanlu products are in short supply. In order to solve the milk source problem that restricts the development of enterprises, Shijiazhuang Jizhong Dairy Joint Corporation, a horizontal economic joint organization led by Shijiazhuang Dairy Company, was established on 1986, and gradually took the first step of "cows go to the countryside and milk goes to the city". The feeding management mode of "cow+farmer" initiated by Sanlu became china dairy.

Third, implement capital operation to achieve the second leap.

From 65438 to 0993, the production and sales volume of Sanlu milk powder jumped to the first place in China, but in the face of the market situation of short supply, the production capacity of enterprises once again reached the limit. For this reason, the core management of Sanlu once again boldly innovated, taking the brand as the banner and assets as the link to implement capital operation and change to the direction of collectivization. Since 1993, a group of enterprises with difficult operation and insufficient scale have been United to help them get out of the predicament and expand the production scale. From 65438 to 0995, Sanlu took the lead in establishing enterprise groups in the same industry. In April of the same year, Sanlu broadcasted an advertisement on CCTV 1 Channel in prime time, which was the first time that a dairy company in China put an advertisement on CCTV. Therefore, the slogan "Sanlu milk powder will accompany you all your life" is deeply rooted in people's hearts. From 65438 to 0996, Shijiazhuang Sanlu Group Co., Ltd. was formally established, and the joint-stock company formed a perfect corporate governance structure in accordance with the requirements of the Company Law. From 65438 to 0999, Shijiazhuang Sanlu Dairy Co., Ltd., the first full-time producer of liquid milk, was established, marking Sanlu's formal entry into the domestic liquid milk market. In 2002, Henan Sanlu Huaniu Dairy Co., Ltd. was established, which indicated that the brand strategy of Sanlu Group had taken another successful step of "advancing into the Central Plains and radiating the whole country".

Prudent capital operation has achieved steady low-cost expansion. Sanlu Group has more than 30 enterprises in Beijing, Tianjin, Hebei, Jiangsu, Shandong, Henan, Guangdong, Anhui and other provinces and cities, and has become a leading dairy enterprise in China with complete products and numerous sub-varieties, including dry dairy products, cereal foods, liquid milk, yogurt and milk drinks. Since the Seventh Five-Year Plan, the main economic indicators of Sanlu have increased year by year.

Fourth, achieve further promotion in the strong alliance.

Under the tide of global economic integration, it is inevitable for domestic dairy enterprises to go abroad and participate in international competition. After long-term negotiations, Sanlu Group and New Zealand Fonterra Group signed a joint venture agreement on June 65438+February 1 2005. Fonterra Group invested 864 million yuan to subscribe for 43% shares of Sanlu, and in June 2006, 65438.

For half a century, Sanlu has persisted in continuous innovation and honest management, realized the leap-forward development of the enterprise and wrote a colorful chapter in china dairy. The development goals of Sanlu Group during the 11th Five-Year Plan period are: by 20 10, ensure that the production and sales of formula milk powder, functional food and yogurt are the first in the country, while liquid milk and milk beverage remain the top three, comprehensively enhance the production scale, economic benefits and comprehensive strength of the enterprise, and make Sanlu bigger and stronger, go abroad and connect with the international market.