How to Play the Role of New Media in Corporate Culture

With the continuous development of information technology, new media with Internet and mobile communication as the main carriers have risen rapidly. New media, with its characteristics of openness, interactivity, diversity, flexibility and timeliness, not only has a great impact on traditional media, but also has a far-reaching impact on all aspects of social life, especially large enterprises, especially corporate culture construction. This paper mainly discusses the influence of new media on corporate culture construction, and how to give full play to the role of new media in corporate culture construction.

1 the influence of new media on corporate culture construction

As one of the important branches of cultural construction, corporate culture construction is closely related to media with the same ideology. Traditional enterprises represented by state-owned enterprises have always attached great importance to media construction. Newspapers, magazines, radio and television, as important platforms and windows of corporate culture, shoulder the heavy responsibility of shaping, spreading and popularizing corporate culture. On the other hand, it is also an important content of corporate culture construction, which has had a significant and far-reaching impact on corporate culture construction for many years.

New media represented by websites, mobile newspapers and Weibo have developed rapidly. On the one hand, it has an impact on traditional media; On the other hand, it enriches and extends the functions of traditional media, makes the means and forms of corporate culture construction more diverse, richer and more popular, and has more, greater and more direct influence on corporate culture construction. The positive effects are mainly as follows: the carrier of corporate culture is richer, the form is more flexible, and the communication is more effective, especially increasing the influence on the younger generation, which is of great benefit to the inheritance, innovation and development of corporate culture, better adapting to the needs of the times, market and enterprise development, especially the interaction of new media, which can brainstorm more and better and give full play to the participation of the masses. While enriching the contents and forms of cultural construction, we should make cultural construction keep pace with the times, innovate constantly and be full of vitality. However, the openness and interactivity of new media are uncontrollable, which makes the content of communication too diverse, resulting in different voices, even noise and murmur, which has a negative impact on corporate culture. Diversified culture needs diversified media, and the cultural construction of enterprises also needs the enrichment and nourishment of new media. New media and new culture are a pair of "brothers" who influence, promote and push each other.

2 the main role of new media in corporate culture construction

2. 1 New media is the window to promote corporate brand and image.

It is an important task of corporate culture construction to build corporate brand and establish a good image. With its special attributes, rich functions and diverse means, new media is playing an increasingly important role in spreading corporate culture and becoming an important window for corporate brand and image promotion. People can get to know all aspects of enterprise information, express their opinions and put forward their own suggestions through corporate websites, mobile newspapers, Weibo and other carriers, and work with managers to enrich, improve and enrich corporate culture, and polish the window to display corporate brand and image.

2.2 New media is a bridge to spread the core values of enterprises.

Core values are the soul of an enterprise and the core of its culture. New media is responsible for the communication between enterprises and society, products and markets, managers and employees, and employees.

Bridges are not one-way communication, but two-way communication and interaction. In this way, we can better exchange opinions, acquire knowledge, and realize the influence of core values on people and people's practice of core values.

Enrichment and promotion, through this bridge, the value of enterprises and employees are unified and promoted, and the cultural construction of enterprises is sublimated in the subtle influence of core values.

2.3 New media is the channel for the spread of enterprise management concepts.

Enterprise management concept is an important support of enterprise culture construction, and management concept is actually a cultural concept. Only through continuous efforts can enterprise management concepts and methods be continuously integrated into enterprise culture, so that enterprise management concepts can be recognized.

Yes, corporate culture can be implemented and improved.

New media is a channel to realize the integration and promotion of the two, and it is also a high-speed and efficient channel. The flexibility, diversity and rapidity of new media can make abstract thoughts concrete, rational thoughts perceptual and rigid thoughts visual, so that management thoughts can be better recognized and accepted by employees through the dissemination of media, implemented in practical work, and perfected and sublimated into a part of corporate culture.

2.4 New media is a platform to enhance the cultural quality of employees.

No matter how good the corporate culture is, it is also inseparable from the participation, practice and construction of employees. High-quality corporate culture depends on high-quality employees. Therefore, improving the cultural quality of employees is the inevitable requirement and key link of corporate culture construction. New media is promotion.

A good platform for industrial cultural quality. Through this platform, employees can get a lot of information, learn all kinds of knowledge, communicate with the best teachers and express their opinions freely.

Put forward your own suggestions and exchange your own experiences. The new media is convenient and practical, and you can learn and communicate freely anytime and anywhere. You can also monitor the situation of learning and communication in real time, making learning simple, concise and simple.

3 run new media well and promote the construction of corporate culture

New media has a great influence on the construction of corporate culture. However, due to the continuous innovation and development of new media, enterprise managers pay insufficient attention to it, and there is a shortage of talents engaged in new media. There are still many problems in the process of building, maintaining, using and running new media well. Expect us to continue our efforts and solve it as soon as possible. The author believes that to give full play to the role of new media in the current corporate culture construction, we must first solve the following three problems:

3. 1 Pay attention to the development and utilization of new media platforms and realize the diversification and modernization of media communication.

At present, the new media platforms used by enterprises mainly include enterprise portal, enterprise mobile newspaper,

Enterprise Weibo, Enterprise Post Bar, etc. Portal is the foundation of new media platform, and it is also a platform to connect traditional media such as newspapers, magazines, radio and television with new media, and it is an important position for corporate culture construction. For the construction of corporate culture,

On the basis of making good use of the readership, reading atmosphere and cognition formed by traditional media, we should build a good network platform and enjoy the tradition on the Internet through the collection and link functions of the network platform.

Keywords media resources, extension of new media functions, development of mobile phone media,

Weibo and other enterprises, making it a new way to attract workers, exchange information, listen to public opinion and guide public opinion. Therefore, enterprises should attach importance to and give full play to the role of Weibo, making it a booster and amplifier for corporate culture construction, making it small and wide, and making full use of its strengths and avoiding weaknesses.

3.2 Pay attention to the maintenance and management of new media platforms.

The maintenance and management of new media platform is the shortcoming of many enterprises at present. The website is built, but the content is rarely updated. Weibo opened, but there was nothing to say, and there were "questions" unanswered. Give play to the role of new media,

Still have to work hard on maintenance and management, because new media is the window for enterprises to show their image and need to show the best things; New media is a platform for information exchange, only rich,

Fresh information can attract people's attention; New media is a channel to listen to public opinion and needs to interact with the public from time to time; New media is a checkpoint for observing public opinion. Only by constantly paying attention to the dynamics of public opinion can we plan ahead and guide the situation. We should make great efforts to maintain and manage the new media platform, update the content in time, always pay attention to public opinions, seriously respond to interactions, listen to the voices of the masses, and give full play to the important role of new media in corporate culture construction.

3.3 Pay attention to the cultivation and use of new media talents, and improve the operation level and management level of new media.

New media is a platform based on information technology, and the core of information technology is talent. Therefore, the core of new media for operation management is the cultivation and use of talents. New media talents should understand both technology and market; Compound talents who know both media and culture. On the one hand, we should discover and introduce talents, on the other hand, we should use and cultivate talents.

Only. Through the cultivation and use of high-quality talents,

Improve the operation and management level of new media, cultivate and train media talents and cultural talents through the application and management of new media platforms, so as to realize the healthy development of new media and the vigorous development of corporate culture construction.

4 conclusion

Under the situation of market economy, enterprises must strengthen the construction of corporate culture and keep pace with the times if they want to develop rapidly and become stronger and bigger.

Continuous innovation is the soul of corporate culture construction. We should fully understand, deeply explore and scientifically use the influence and promotion of new media on corporate culture, set up a "stage" for new media and sing a "drama" of cultural construction!