Is your company doing Q&A marketing? How to realize

First of all, let's understand that word-of-mouth marketing refers to a marketing approach centered on word-of-mouth communication, whereby companies spread word-of-mouth with the help of certain channels and pathways to achieve brand exposure, merchandise trading, win customer satisfaction and loyalty, and improve corporate and brand image.

First, let's take a look at the world's top marketing gurus' description of word-of-mouth marketing: Emanuel Rosen once gave a managerial definition of word-of-mouth, saying, "Word-of-mouth is the sum of all the comments about a brand, and all the verbal exchanges between people about a particular product, service or company." So, early word-of-mouth generally focused on people's direct verbal communication.

In the rapid development of the Internet, the rapid popularization of the network today, word-of-mouth marketing also from the original traditional offline forms of communication began to focus on the Internet user habits and network awareness has become more diverse. Here focus on understanding the question and answer word of mouth.

Q&A promotion is one of the most important promotional methods in the network promotion work, generally through a question and answer or a question and answer in the form of the Internet Q&A platform to display, for the enterprise brand or product word of mouth maintenance and consumer guidance. Common Q&A platforms are Baidu know, know, 360, Wukong Q&A, Sina Aiqi, Sogou ask, etc. These Q&A platforms have a high weight, Q&A promotion can be done to get a better ranking of the keywords, have a high exposure, to the user's sense of trust will also be stronger.

The above hope can bring you help

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