Traditional Culture Encyclopedia - Traditional festivals - What opportunities and challenges does programmatic advertising bring to the traditional advertising industry ecosystem?
What opportunities and challenges does programmatic advertising bring to the traditional advertising industry ecosystem?
Programmatic advertising has advantages that bring challenges to traditional advertising, such as programmatic advertising is more accurate with the support of rich data, and programmatic advertising has more intuitive data refers. But programmatic advertising also has some problems, such as cheating, thus there is a crisis of trust between advertisers and platforms.
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