The difference between network communication and traditional mass communication.

Openness (the audience is not limited by the scope of interpersonal communication)

Spread through science and technology

Indirect (there is a space-time distance between the sender and the audience)

One-way (no role exchange between sender and audience)

The emergence of new media such as the Internet has changed the one-way nature of mass communication. Interaction is the most prominent feature of network communication.

For scattered groups (the audience is anonymous, regardless of class and group).

Network communication is a form of communication based on computer communication network, which carries out information transmission, exchange and utilization, thus achieving the purpose of social and cultural communication. Network communication combines the information communication characteristics of mass communication (one-way) and interpersonal communication (two-way), and generally forms a distributed network communication structure. In this communication structure, any node can generate and publish information, and all information generated and published by nodes can flow into the network in a nonlinear way. At the same time, network communication is interactive with interpersonal communication, and the audience can directly and quickly feedback information and express their opinions. Moreover, network communication has broken through the limitations of one-to-one or one-to-many interpersonal communication, and is generally a multi-to-many network communication mode.