What is the current development of animation industry in China?

General situation of overall industrial development

-relevant policies to support industrial development were introduced.

Animation is a new cultural industry with strong vitality. The development of animation industry is of great significance to meet the national spiritual and cultural needs, spread advanced culture, enrich people's lives, promote the healthy growth of teenagers, further optimize the industrial structure, expand consumption and employment, and cultivate new economic growth points.

Animation industry is one of the cultural industries strongly supported by China in recent years. It is mentioned in the "Cultural Development and Reform Plan of the Ministry of Culture during the Thirteenth Five-Year Plan" that the development of new cultural industries such as animation, games, creative design and network culture should be accelerated; Support the creation, production and promotion of original animation, cultivate national animation creativity and brand, and continue to promote the formulation and promotion of standards such as mobile phone (mobile terminal) animation; Promote the construction of a national animation industry comprehensive demonstration park.

In the Notice on Continuing the VAT Policy of Animation Industry, the actual tax burden of VAT in animation industry exceeds 3%, and the policy of immediate collection and immediate refund is also implemented.

—— There are nearly 100 animation enterprises recognized by the state.

Since 2009, the state has carried out the identification of national animation enterprises every year (except 20 16). At present, there are 924 animation enterprises recognized by the state in China, including 43 animation enterprises recognized by the state.

-There are 20 animation industry bases and 8 animation teaching and research bases.

On the other hand, the country actively builds a domestic animation industry base. Among them, the State Administration of Radio, Film and Television has successively identified four batches of national animation industry bases, and up to now, 20 national animation industry bases have been identified nationwide. At the same time, the State Administration of Radio, Film and Television has awarded eight animation teaching and research bases nationwide.

-The output value of animation industry exceeds 200 billion yuan.

In recent years, the production strength of animation content in China has been steadily improved, the types and themes are increasingly diversified, and the number of people concerned and consumer groups are also increasing. Since the 12th Five-Year Plan, the animation industry in China has developed rapidly.

According to the statistical data of the national animation industry development plan during the Twelfth Five-Year Plan period, by the end of the Tenth Five-Year Plan period, the total output value of China's animation industry was less than 654.38+0 billion yuan. In 2065.438+00, the total output value of China's animation industry had reached 47.084 billion yuan, with an average annual growth rate of more than 30%. It is mentioned in the Twelfth Five-Year Plan that the added value of animation industry in China will exceed 30 billion yuan by 20 15, and it is estimated that the total output value of animation industry in China will exceed 77 billion yuan by 20 15.

The Ministry of Culture's "Thirteenth Five-Year Plan" mentioned that by 2020, the output value of animation industry is expected to reach about 250 billion yuan. During the 13th Five-Year Plan period, the animation industry in China has made a new round of development, such as The Return of the Great Sage on the Journey to the West, The Big Fish Begonia, The Metamorphosis of Bears, Nezha and a number of other animated films have achieved excellent results. It is preliminarily inferred that in 2020, China's animation industry will achieve the industrial output value target of 250 billion yuan in the "Thirteenth Five-Year Plan".

—— For more industry-related data, please refer to Forward-looking Industry Research Institute's China Animation Industry Development Prospect Forecast Investment Strategic Planning Analysis Report.